Cisco is no longer a “networking” company, it’s a technology company, with a new CEO, a new Executive Leadership Team and a new focus on culture with a newly appointed Chief People Officer. Not even a year-old, Cisco’s People Deal – the employee value proposition that guides our culture was the catalyst for a shift in Talent Brand voice, because not only was there a
description of what Cisco expected from employees, but what employees could expect from Cisco.
Most people know of Cisco, but do they really KNOW Cisco? The Talent Brand team had to overcome the image of Cisco as this “stodgy old tech company” image.
We are diverse, we are cutting edge, we are a great place to work – and our employees are the ones saying it.
I’s no secret that one of the biggest challenges companies face when it comes to adopting and embedding digital processes is finding the right talent.
Surely, top technology companies are attracting the most brilliant engineers and scientists. However, this study shows that even when the candidates are business students, the leading technology companies, in this case Google and Apple still comes on top.