"When Fujifilm launched the X system in January 2012, it did so with an unusually high-end body: the X-Pro1. With its unique hybrid optical/electronic viewfinder, solid metal body and analogue dial-led control philosophy, it was clearly targeted at professionals and enthusiasts looking for an updated take on the classic rangefinder concept. The X-Pro1 was generally well-received, but its price was always likely to limit its appeal. Fujifilm's X-E1 aims to broaden the line's appeal to wider range of enthusiasts, and will compete directly with the likes of the Sony Alpha NEX-7 and Olympus OM-D E-M5."
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