Exclusive Teaching Resources for Business Communication Instructors

Social media are revolutionizing business communication—even companies that don't use these tools yet are affected by new audience behaviors and expectations.

Is your business communication textbook informed by real-life, hands-on experience with social media? We invite you to try a simple experiment.

1. Google the following keywords: Bovee Thill social media

How many results do you see?

2. Now search for social media along with the names of the authors of your current text.

How do the results compare with the Bovee and Thill search?

Which authors' names do you see associated with social media sites, such as Pinterest, Twitter, Facebook, LinkedIn, Instagram, Flickr, SlideShare, SlideBoom, Authorstream, StumbleUpon, Scribd, Bag the Web, About.Me, Twylah,  Scoop.it, Skype, WhatsApp, Tumblr, BombBomb, PRLog, Symbaloo, Storify, Bovee and Thill's Business Communication Blog, Instapaper, and YouTube, among others.

The answer: You'll see Bovee and Thill associated with dozens of social media sites, including the sites mentioned above. All other business communication authors: practically none.

The reason for this discrepancy is that Bovee and Thill use the social media tools they write about, and they've been active and innovative practitioners for years now. This deep experience is reflected in their textbooks, with thoroughly integrated coverage of social media practices and dozens of real-world social media cases and student exercises. For other authors, social media appear to be largely an abstract concept.

Which textbooks would you and your students benefit from the most?