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Scooped by
Kasia Hein-Peters
December 24, 2015 2:02 PM
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An ongoing story (so to speak) here at Neuromarketing is the power of stories to engage readers and listeners. Now, there’s new brain scan evidence that shows a startling phenomenon: when one person tells a story and the other actively [...]
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Scooped by
Kasia Hein-Peters
December 7, 2015 7:21 PM
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Exercise may enhance brain plasticity, a new study reports.
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Scooped by
Kasia Hein-Peters
November 23, 2015 8:04 AM
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When you sleep, where does your consciousness go?
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Scooped by
Kasia Hein-Peters
November 20, 2015 7:25 AM
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Paul Offit likes to tell a story about how his wife, pediatrician Bonnie Offit, was about to give a child a vaccination when the kid was struck by a seizure. Had she given the injection a minute so…
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Scooped by
Kasia Hein-Peters
November 12, 2015 5:50 PM
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“We have minds that are equipped for certainty, linearity and short-term decisions that must instead make long-term decisions in a non-linear, probab
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Scooped by
Kasia Hein-Peters
November 11, 2015 2:06 PM
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You might imagine memory is a Santa’s sack of life events and the first half of jokes. You would be wrong. Neuroscientist Dean Burnett explains all in our new series, Use your head
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Scooped by
Kasia Hein-Peters
November 9, 2015 3:28 PM
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Can neuroscience provide unique insights to help struggling children growing up in lower income families?
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Scooped by
Kasia Hein-Peters
November 9, 2015 3:11 PM
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During a recent workshop in Atlanta, one of the participants came from out of town with her mom and young son. Grandma and grandson hung out in the hotel during the day, and the little boy delighte...
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Scooped by
Kasia Hein-Peters
November 7, 2015 12:55 PM
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The brain is one of the most-studied - and most complex - things on the planet, so it can be hard to keep up with what the current state of neuroscience
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Scooped by
Kasia Hein-Peters
November 5, 2015 2:40 PM
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An introduction to bias from self-interest, which affects everything from how we see and filter information to how we avoid pain and distort reality.
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Scooped by
Kasia Hein-Peters
November 3, 2015 8:11 AM
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New study debunks widely-held belief that hippocampus size varies by gender.
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Scooped by
Kasia Hein-Peters
October 31, 2015 4:02 PM
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You're not at your best when you're stressed. In fact, your brain has evolved over millennia to release cortisol in stressful situations, inhibiting rational, logical thinking but potentially helping you survive, say, being attacked by a lion. Neuroscientist Daniel Levitin thinks there's a way to avoid making critical mistakes in stressful situations, when your thinking becomes clouded -- the pre-mortem. "We all are going to fail now and then," he says. "The idea is to think ahead to what those
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Scooped by
Kasia Hein-Peters
October 11, 2015 6:18 AM
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Can we, as adults, grow new neurons? Neuroscientist Sandrine Thuret says that we can, and she offers research and practical advice on how we can help our brains better perform neurogenesis—improving mood, increasing memory formation and preventing the decline associated with aging along the way.
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Scooped by
Kasia Hein-Peters
December 7, 2015 8:42 PM
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Sometimes even the smartest people forget some very simple truths. Consider this your reminder.
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Scooped by
Kasia Hein-Peters
November 25, 2015 12:54 PM
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It's time for neurons to share the glory. Gene activity isn't just a background utility of the brain, but an integral part of its operation.
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Scooped by
Kasia Hein-Peters
November 22, 2015 6:23 AM
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The reality is that your mind is the product of very many independent brain processes which compete for control of your behavior, and the vast majority of these processes are inaccessible to the co...
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Scooped by
Kasia Hein-Peters
November 18, 2015 1:02 PM
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Time diaries reveal that people aren't working more than in the past. But our experience of time has changed.
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Scooped by
Kasia Hein-Peters
November 12, 2015 4:35 AM
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Scooped by
Kasia Hein-Peters
November 10, 2015 9:50 AM
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What is creativity?
How would you define it if someone asked you to?
Steve Jobs once said: “Creativity is just connecting things.” The great French chef Jacques Maximin is quoted as having proclaimed:...
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Scooped by
Kasia Hein-Peters
November 9, 2015 3:22 PM
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. A pair of thumb-sized structures deep in the center of the human brain are critical for our ability to learn and remember. Thanks to their shape, each of them is called hippocampus — whic…
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Scooped by
Kasia Hein-Peters
November 8, 2015 6:31 AM
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Giving your opinion can be a frightening thing. This is especially true when your opinion is likely to be in contrast with the majority. If you are expressing disagreement with a superior, things can be downright terrifying. In spite of all of this, there are many benefits to voicing your opinion. So much so, that […]
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Scooped by
Kasia Hein-Peters
November 7, 2015 12:52 PM
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Think you can multitask well? Think again.
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Scooped by
Kasia Hein-Peters
November 3, 2015 8:22 AM
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And neuroscience proves it.
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Scooped by
Kasia Hein-Peters
November 1, 2015 11:41 AM
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Photography: Webb Chappell Over nearly four decades, Ellen Langer’s research on mindfulness has greatly influenced thinking across a range of fields, from behavioral economics to positive psychology.
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Scooped by
Kasia Hein-Peters
October 31, 2015 2:09 PM
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Building dopamine feedback loops into the challenges you set for employees can keep them motivated.
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Scoop.it!
If you want to influence people with your story, make sure that they understand it and are engaged in it