oteliers are often frustrated by the significant fees charged for bookings via OTAs. The trend among many hotels is to do whatever it takes to encourage more direct bookings that circumvent the OTA system – RoomKey being one of the most recent well-organized examples. Other than pull inventory or redouble inbound marketing efforts, what can hoteliers do to push back against the OTAs?
One hospitality industry veteran has taken to the Web to publicly gripe about the OTA situation on French travel industry website Hospitality-On.
In a series of articles, Georges Panayotis wrote about the “tense partnership” between hotels and OTAs, and received such a supportive response from hoteliers that he decided to create an online petition for hoteliers to express their frustration with the current model.
Read more at http://www.tnooz.com/2012/10/19/news/french-hoteliers-voice-concern-about-ota-business-practices/#1jLkzBVWypcjZeFZ.99