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Marketing_me
Interesting articles on marketing.
Curated by Alessandro Rea
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Scooped by Alessandro Rea
June 19, 2013 4:44 PM
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Lo smartphone orienta lo shopping anche in negozio

Lo smartphone orienta lo shopping anche in negozio | Marketing_me | Scoop.it
Lo smartphone orienta lo shopping anche in negozio - Cresce il ruolo di smartphone e tablet nello shopping: non solo come strumenti per effettuare il vero e proprio acquisto online, ma anche come supporti per...
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June 19, 2013 1:31 PM
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Millennial Media Launches New Mobile Video Formats Amid Stiff Competition

Millennial Media Launches New Mobile Video Formats Amid Stiff Competition | Marketing_me | Scoop.it
millennial media announced new video ad formats designed to differentiate itself in a market that's increasingly dominated by google and facebook.
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June 19, 2013 9:24 AM
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Top 10 Wordpress Plugins to Increase Social Engagement and Build Community | The Marketing Nut

Top 10 Wordpress Plugins to Increase Social Engagement and Build Community | The Marketing Nut | Marketing_me | Scoop.it
The right wordpress plugins can help increase engagement, social shares and build community. Contact forms, share buttons and search engine optimization is key
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June 18, 2013 3:12 AM
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Defining Your Branding Identity - HOW Design

Defining Your Branding Identity - HOW Design | Marketing_me | Scoop.it
Branding strategies for designers
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June 17, 2013 2:20 PM
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Branded Videos Shared More Than 500,000 Times Every 24 Hours

Branded Videos Shared More Than 500,000 Times Every 24 Hours | Marketing_me | Scoop.it
New research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively with all tested brand metrics in the sales funnel, including favorability and purchase intent.
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Rescooped by Alessandro Rea from Marketing Strategy and Business
June 17, 2013 3:24 AM
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The 2013 Google+ Marketing Guide | KISSmetrics

The 2013 Google+ Marketing Guide | KISSmetrics | Marketing_me | Scoop.it

Excerpted from the article by Kristi Hines on KISSmetrics:
"Since its launch in 2011, Google+ has been growing non-stop and now has 359 million active users according to Business Insider. There also have been a lot of changes made in their platform during that time. In this post, we’re going to look at everything you need in order to have a successful Google+ experience.

[The article is analyzed into these following sections]
- Setting up Your Personal Profile
***Cover
***Photo
***Story
***Work
***Places
***Basic and Contact Information
***Links

- Building Authorship Authority
- Setting up Your Page
- Getting Local
- Planning Your Google+ Content Strategy
- Building an Audience
- Using Google+ Communities
- Hanging Out
- Integration with YouTube
- Enhancing Your Website with Google+
- Exploring the Top Tools
- Analyzing Your Results..."

Each section is analyzed with more information and useful tips. Read full original article here:
http://blog.kissmetrics.com/2013-google-plus-guide/

 


Via Giuseppe Mauriello
Jon Turino's curator insight, July 19, 2013 9:17 PM

Give this one a read.

Andrew Earnshaw's curator insight, September 20, 2013 3:37 PM

I posted an article about how google delivers is SEO results and google + ranked very high. So we ought to understand this better.

Rescooped by Alessandro Rea from Social Media Content Curation
June 14, 2013 3:36 AM
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Why Content Curation and Crowdsourcing Will Change Everything

Why Content Curation and Crowdsourcing Will Change Everything | Marketing_me | Scoop.it

From the original article by Tom George on his "Internet Billboards".
Here are some interesting excerpts from the post about content curation.
"After having spent the better part of four years curating content from renowned bloggers, journalists and authors as well as building a platform here on Internet Billboards, which has evolved into a wonderful community of content curator’s.

Here is my definition of content curation. A content curator is someone who finds, organizes, presents and shares valuable information (content) in many forms, on a specific topic, in a way that provides special context and or a unique engagement with his or her readers. In actuality when done correctly, over time it positions the curator as an expert in his or her respective field and defines their reputation as a thought leader.

A good curator will mix curation with his or her own original content, to give interpretations for the express purpose of allowing others to form their own conclusions.
...
Why curation and crowdsourcing will and should become more important to you. I will give you ten reasons.
1. There is just too much content;
2. Social Sites Are Full Of Spam;
3. Privacy concerns with big data;
4. Limiting risk and using many minds;
5. Technology must assist us and help us not hinder us;
6. People Will recognize the need to build meaningful relationships;
7. Information will flow freely;
8. Trust and authority will be the new currency;
9. Curation helps you establish relationships with thought leaders;
10. Crowd Sourcing can make things possible..."

The article is discussed with more information. Read full original post here:
http://www.internetbillboards.net/2013/06/why-content-curation-and-crowdsourcing-will-change-everything/

 


Via Giuseppe Mauriello
Therese Torris's comment, June 14, 2013 1:19 PM
William, I agree it's not always easy. I still find that some systems are better than others at encouraging attribution. For exemple Scoop.it keeps the link to the original site from which the content was clipped. Thus there is a way to go to the source.
Stephen Dale's curator insight, June 15, 2013 3:29 AM

I liked the definition of Curation from Tome George (author of the piece):


"A content curator is someone who finds, organizes, presents and shares valuable information (content) in many forms, on a specific topic, in a way that provides special context and or a unique engagement with his or her readers. In actuality when done correctly, over time it positions the curator as an expert in his or her respective field and defines their reputation as a thought leader. A good curator will mix curation with his or her own original content, to give interpretations for the express purpose of allowing others to form their own conclusions."

paul moss - teacher, learner's comment, August 8, 2013 6:01 PM
There is a glaring omission from the benefits list of crowd sourcing and content curation in terms of pedagogical value - please add in: it increases the possibility of constructivist learning.
Scooped by Alessandro Rea
June 12, 2013 1:39 PM
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Twitter for Business

Twitter for Business | Marketing_me | Scoop.it
Grow your business, 140 characters at a time.
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June 12, 2013 1:14 PM
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Five little rules for lean thought leadership

Five little rules for lean thought leadership | Marketing_me | Scoop.it
Don't think of thought leadership as rocket science — think of it as rocket fuel. Continue reading →
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Rescooped by Alessandro Rea from Information Technology & Social Media News
June 12, 2013 2:14 AM
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The Journey of the Modern Thought Leader


Via Ana Cristina Pratas, Jesús Hernández
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Scooped by Alessandro Rea
June 11, 2013 11:40 AM
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How to Build a Collaborative Office Space Like Pixar and Google

How to Build a Collaborative Office Space Like Pixar and Google | Marketing_me | Scoop.it
What makes for an effective office environment? Random encounters with your coworkers. And food. Lots and lots of food.
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Scooped by Alessandro Rea
June 7, 2013 11:22 AM
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How to Use the LinkedIn Contacts Feature | Social Media Examiner

How to Use the LinkedIn Contacts Feature | Social Media Examiner | Marketing_me | Scoop.it
LinkedIn Contacts: learn about this new feature and how to create an easy-to-manage, all-in-one interface for your email databases and LinkedIn connections.
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Scooped by Alessandro Rea
June 5, 2013 1:18 PM
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Apple to Sell Audio Ads on iRadio, its Upcoming Streaming Music Service

Apple to Sell Audio Ads on iRadio, its Upcoming Streaming Music Service | Marketing_me | Scoop.it
apple is expected to announce its new streaming music service, iradio, next week. it will offer highly targeted ads and revenue sharing with music publishers.
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Scooped by Alessandro Rea
June 19, 2013 1:32 PM
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Brand Reputation Management: Your Seven-Point Game Plan

Brand Reputation Management: Your Seven-Point Game Plan | Marketing_me | Scoop.it
Public Relations - Despite its current popularity, brand reputation management is not a new concept, but today it's about actively managing the references, conversations, and feedback that typically occur online.
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Scooped by Alessandro Rea
June 19, 2013 1:29 PM
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The Evolution of Permission Marketing: What You Need to Succeed in 2013

The Evolution of Permission Marketing: What You Need to Succeed in 2013 | Marketing_me | Scoop.it
Are you familiar with the phrase Permission Marketing? If you're trying to sell anything online (including your ideas), you should be. In 1999, a cer
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Scooped by Alessandro Rea
June 18, 2013 11:42 AM
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Facebook's Video Ads Now Likely Delayed Until Fall

Facebook's Video Ads Now Likely Delayed Until Fall | Marketing_me | Scoop.it
facebook has decided to delay video ads until fall as it attempts to balance revenue concerns with user experience.
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June 18, 2013 3:10 AM
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Will 2013 Be the Year Silicon Valley's Global Domination Begins to End?

Will 2013 Be the Year Silicon Valley's Global Domination Begins to End? | Marketing_me | Scoop.it
watch for the european union to start making life very difficult for america's data-hoarding tech conglomerates.
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Scooped by Alessandro Rea
June 17, 2013 2:19 PM
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6 Mobile Marketing Tactics to Nurture Customer Relationships

6 Mobile Marketing Tactics to Nurture Customer Relationships | Marketing_me | Scoop.it
Text reminders, polls and surveys, sweepstakes, push notifications, social integration, and loyalty and membership programs are six mobile tactics to help you stay connected with your customers to generate and maintain customer love.
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Rescooped by Alessandro Rea from visual data
June 17, 2013 3:23 AM
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Big Data Techniques for Analyzing Large Data Sets – Infographic

Big Data Techniques for Analyzing Large Data Sets – Infographic | Marketing_me | Scoop.it

Until the emergence of “Big Data”, data were mainly treated locally in warehouses of several structured databases. Gradually, these data sources became diversified.


Analysts are projecting the future of customer data. Several points of attention are highlighted. While most companies collect, store and analyze data, majority of them are struggling with their big project data and are struggling to meet IT challenges associated with the use of this framework.


Newscientis, with Microsoft, released an infographic on how big data techniques seek to gain insight by analyzing large data sets. The proliferation of sources associated with 3V (volume, variety, velocity) have contributed to big data’s recent growth. Data is coming in a growing variety of new and often unstructured forms such as text, video and sensor reading.

By 2020, all the digital data created, replicated and consumed per year will reach 40,000 Exabytes. The connected devices including pocket calculators, personnel computer, mobile phones, servers and mainframes and videogame consoles have contributed more than 10 million instructions per second.


Via Lauren Moss
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Rescooped by Alessandro Rea from Social Media Useful Info
June 14, 2013 3:10 AM
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Why B2B Marketers Still Don't Get Social Media--And 7 Steps For Fixing That

Why B2B Marketers Still Don't Get Social Media--And 7 Steps For Fixing That | Marketing_me | Scoop.it
Who cares if you have 25000 followers on Twitter if youre not doing anything with or for them


Here are 7 steps to take to help you increase your social media effectiveness:


1.Understand why social media matters. “Social media is becoming a real competitive advantage for the companies that do it well; the gap is widening between the companies that have been organizing around social media and those that have not,” says Kardon.
2.Create goals. What do you want to achieve from your social media? Do you want to track sales, monitor customer complaints, grow brand equity? Do you want social media to do a push or pull job?
3.Get top management buy-in. “You need a champion to get people from across the organization to pay attention and act,” says Moorman.
4.Give social media a home. In our experience and that of many social media experts, it belongs in marketing.
5.Structure your social media team.

Regardless of the approach, however, there has to be a built-in workflow system that links social media to customer service, sales, operations, and the other business processes.
6.Train employees. Don’t just assume they get social media.
7.Get accountable. Establish an accountability system that demonstrates the impact of social media on your objectives.


Via Ivo Nový
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Scooped by Alessandro Rea
June 12, 2013 1:28 PM
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McCann Recruits Suzanne Powers from CP&B For Global Strategy Post

McCann Recruits Suzanne Powers from CP&B For Global Strategy Post | Marketing_me | Scoop.it
mccann ceo harris diamond has made another senior management change, hiring suzanne powers from cp&b to handle global strategy.
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Scooped by Alessandro Rea
June 12, 2013 1:13 PM
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Operation: Integrate all the things!

Operation: Integrate all the things! | Marketing_me | Scoop.it
A few nights ago, I was sitting on my couch about to get down with a bottle of wine and some Netflix. I grabbed my phone and opened the XBox SmartGlass app, which basically works like a virtual game-slash-remote controller.
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Scooped by Alessandro Rea
June 11, 2013 11:51 AM
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Mobile Advertising is Cannibalizing Desktop Ad Budgets

Mobile Advertising is Cannibalizing Desktop Ad Budgets | Marketing_me | Scoop.it
desktop ad spending will peak in 2014 at $35.39 billion, after which it will steadily decline, according to emarketer.
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Rescooped by Alessandro Rea from Aprendizaje móvil: Mobile Learning
June 10, 2013 4:49 AM
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Amazing Uses of Mobile Devices for Learning

Mobile Media Learning shares innovative uses of mobile technology for learning in a variety of settings. Spaces such as classrooms, playgrounds, libraries andlandmarks can be amplified as learning tools by engaging learners with challenges, quests, stories, and many other tools.


Via Mercedes Kamijo
Beatriz Olivares's curator insight, September 5, 2013 12:22 PM

El uso del smartphone como una herramienta educativa.

Tutor virtual's curator insight, September 29, 2013 4:52 PM
Usos de los dispositivos móviles...!!!
Greenwich Connect's curator insight, October 18, 2013 12:42 PM

learning spaces

Rescooped by Alessandro Rea from Content Curation World
June 7, 2013 2:21 AM
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Create Persistent Searches and Monitor Specific Keywords with the Best Google Alerts Alternative: TalkWalker Alerts

Create Persistent Searches and Monitor Specific Keywords with the Best Google Alerts Alternative: TalkWalker Alerts | Marketing_me | Scoop.it




Via Robin Good
trendspotter's comment, June 19, 2013 7:23 AM
They also use this domain and name: https://en.mention.net/
Robin Good's comment, June 19, 2013 9:29 AM
No way. Mention is a great tool, and even better in some aspects, but it stops at 500 mentions of whatever you put it to search unless you pony up 19.99$/month.
trendspotter's comment, June 20, 2013 9:27 AM
Ok, I didn't reach that limit so far. Thanks for the info, Robin.