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June 14, 2013 3:36 AM
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Why Content Curation and Crowdsourcing Will Change Everything

Why Content Curation and Crowdsourcing Will Change Everything | Marketing_me | Scoop.it

From the original article by Tom George on his "Internet Billboards".
Here are some interesting excerpts from the post about content curation.
"After having spent the better part of four years curating content from renowned bloggers, journalists and authors as well as building a platform here on Internet Billboards, which has evolved into a wonderful community of content curator’s.

Here is my definition of content curation. A content curator is someone who finds, organizes, presents and shares valuable information (content) in many forms, on a specific topic, in a way that provides special context and or a unique engagement with his or her readers. In actuality when done correctly, over time it positions the curator as an expert in his or her respective field and defines their reputation as a thought leader.

A good curator will mix curation with his or her own original content, to give interpretations for the express purpose of allowing others to form their own conclusions.
...
Why curation and crowdsourcing will and should become more important to you. I will give you ten reasons.
1. There is just too much content;
2. Social Sites Are Full Of Spam;
3. Privacy concerns with big data;
4. Limiting risk and using many minds;
5. Technology must assist us and help us not hinder us;
6. People Will recognize the need to build meaningful relationships;
7. Information will flow freely;
8. Trust and authority will be the new currency;
9. Curation helps you establish relationships with thought leaders;
10. Crowd Sourcing can make things possible..."

The article is discussed with more information. Read full original post here:
http://www.internetbillboards.net/2013/06/why-content-curation-and-crowdsourcing-will-change-everything/

 


Via Giuseppe Mauriello
Therese Torris's comment, June 14, 2013 1:19 PM
William, I agree it's not always easy. I still find that some systems are better than others at encouraging attribution. For exemple Scoop.it keeps the link to the original site from which the content was clipped. Thus there is a way to go to the source.
Stephen Dale's curator insight, June 15, 2013 3:29 AM

I liked the definition of Curation from Tome George (author of the piece):


"A content curator is someone who finds, organizes, presents and shares valuable information (content) in many forms, on a specific topic, in a way that provides special context and or a unique engagement with his or her readers. In actuality when done correctly, over time it positions the curator as an expert in his or her respective field and defines their reputation as a thought leader. A good curator will mix curation with his or her own original content, to give interpretations for the express purpose of allowing others to form their own conclusions."

paul moss - teacher, learner's comment, August 8, 2013 6:01 PM
There is a glaring omission from the benefits list of crowd sourcing and content curation in terms of pedagogical value - please add in: it increases the possibility of constructivist learning.
Marketing_me
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October 27, 2016 2:34 PM
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Why Everyone Thinks Inbound Marketing Is Content Marketing

Why Everyone Thinks Inbound Marketing Is Content Marketing | Marketing_me | Scoop.it

Contenuti non bastano se non si circondano con altre tattiche di marketing inbound. Scopri perché in questo articolo.


Via massimo facchinetti, Marco Favero
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October 15, 2016 12:41 PM
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October 9, 2016 1:53 PM
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October 1, 2016 1:03 PM
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September 7, 2016 4:01 AM
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Why Business Strategy is Important to Brand Strategy | Marketing_me | Scoop.it
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August 30, 2016 1:34 AM
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Follow these 21 marketing plan samples to piece together your own detailed marketing strategy document, with three free downloadable templates to use.
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July 6, 2016 4:59 PM
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July 1, 2016 1:00 AM
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How to Stay Ahead in Digital Marketing in 2016 - markITwrite

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June 29, 2016 2:34 AM
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Facebook for Doctors: Medical Practice Marketing Benefits | Buzz e-sante

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June 27, 2016 1:27 AM
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11 Content Curation Tools Every Marketer Needs

11 Content Curation Tools Every Marketer Needs | Marketing_me | Scoop.it
Content curation is necessary for finding relevant information for your audience and sharing it through your communication channels. Whether you are a beginner or advanced, check out these tools to help you stay on top of your content.
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June 8, 2016 4:14 PM
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10 jobs that didn’t exist 10 years ago

10 jobs that didn’t exist 10 years ago | Marketing_me | Scoop.it
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Rescooped by Alessandro Rea from Copywriter Freelance
May 14, 2016 2:54 AM
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Principio di scarsità: 3 esempi per attirare i tuoi clienti

Principio di scarsità: 3 esempi per attirare i tuoi clienti | Marketing_me | Scoop.it
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Via Riccardo Esposito
Riccardo Esposito's curator insight, May 12, 2016 3:10 AM
Vuoi ottenere il massimo dai tuoi testi? Inizia a lavorare sulla strategia e sulla persuasione: ecco qualche indicazione utile per sfruttare il principio di scarsità definito da Robert Cialdini. Per approfondire: come diventare copywriter http://bit.ly/1vf9zhD
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May 14, 2016 2:46 AM
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The Marketing Analytics Practice Is Evolving: How Can You Adapt?

The Marketing Analytics Practice Is Evolving: How Can You Adapt? | Marketing_me | Scoop.it
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Via Philippe Trebaul
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October 16, 2016 12:42 PM
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October 12, 2016 2:06 PM
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October 2, 2016 1:05 PM
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Best Startup Business Ideas for Starting Online Business

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September 30, 2016 12:57 PM
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The Future of Marketing Lies with YouTube & Facebook Video

The Future of Marketing Lies with YouTube & Facebook Video | Marketing_me | Scoop.it
48% of marketers will include YouTube in their content marketing strategy, with 39% stating that Facebook Video will also play a major part in campaigns.
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August 30, 2016 1:37 AM
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5 Social Media KPIs to Measure for Effective Strategy | XEN Systems

5 Social Media KPIs to Measure for Effective Strategy | XEN Systems | Marketing_me | Scoop.it
We take a look at 5 key performance indicators (KPIs) you need to track and measure in order to improve your strategy and ROI.
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July 21, 2016 1:15 AM
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Five Traits of a Modern Marketing Leader

In this week's CMO Spotlight, Drew Neisser talks to Rich Kylberg at Arrow Technologies about five traits of an effective marketing leader.
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July 6, 2016 4:47 PM
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When Should You Co-Brand?

When Should You Co-Brand? | Marketing_me | Scoop.it
Seven questions to help determine if co-branding with others is right for your organization, writes Jose Ignacio Monrabal.
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July 1, 2016 12:14 AM
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June 29, 2016 2:34 AM
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How to Help Your Staff to Curate Content : Social Media Examiner

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June 8, 2016 4:15 PM
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14 Reasons Why Inbound Marketers Make Great Advertisers

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May 19, 2016 5:39 AM
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Google is making its assistant 'conversational' in two new ways

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Google would like to remind you that you can talk with it.
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May 14, 2016 2:51 AM
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Tools, Resources, and Platforms to Streamline Content Marketing

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