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From strategy+business By Ken Favaro Research confirms, time and again, that when most companies diversify into new markets, their profitability is diluted and acquisitions are subsequently unwound—usually by a new CEO intent on creating a more “focused” company. Consider Coca-Cola’s forays into wine and filmmaking, Eastman Kodak’s venture into pharmaceuticals, and Philip [...] 
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Edelman’s new consumer brand study found that an overwhelming majority (90 percent) of people across eight countries want marketers to more effectively share...
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From
gigaom
Try to name an industry that hasn’t been disrupted by cloud technology. Enterprises now rely on a new set of cloud-based software applications to run their businesses, whether it’s Box for enterprise collaboration, Workday for ERP software, Marketo for marketing automation or Zuora for subscription billing. These companies are responsible for a tectonic shift that forever changed how the enterprise does business.Business analytics (BA) is ripe for a similar transformation, yet the field as a whole has yet to realize the full benefits of cloud, and enterprise agility is suffering as result. The methods most businesses use to capture and analyze critical data are 10 to 15 years old. This leaves them ill-equipped to keep pace with rapidly changing business needs.IDC estimates the business analytics market will hit $50.7 billion in revenue by 2016, growing at a rate of almost 10 percent a year until then. That’s solid, brisk growth. But I believe the BA market can do quite a bit better, to the tune of reaching $150 billion by 2020. To make this a reality, companies must do two things.Click headline to read more--
Via Chuck Sherwood, Former Senior Associate, TeleDimensions, Inc
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Spring is in the air…kind of. Kick off the season with a fresh content marketing strategy and a reinvigorated social media presence
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Can you ever have too much of a good thing? Not when it comes to facts that could shape your marketing strategy. A second edition of our previous fact post, here are 33 more riveting stats that could impact your strategies. 1. Pinterest drives twice the website referral traffic of LinkedIn, Google+ and Twitter combined.
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Hare
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Social media marketing is simple in one sense. Create content that adds value and then try and get it out to as many people as possible.That's reach. If you do it well then the crowd shares and it travels around the world at the speed of a click. Get lucky it and it goes goes viral and those thousands turn into millions.
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![Best Time For Sharing Content [Infographic] | Marketing_me | Scoop.it](https://img.scoop.it/EpiyY_Bj4eNYTNYbkqZInzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Many top marketers experiment with their content sharing approach to find the best time to send posts to Twitter, Facebook, and other social networking sites. You have to try this for your own content to find the right time. Via Lauren Moss, Mithuhassan
River Cliff Homes 's curator insight,
December 30, 2013 9:13 AM
Interesting infographic on content sharing! What do find has been your best/worse to share content by device? 
Michelle Gilstrap's curator insight,
March 24, 2014 12:26 PM
Knowing when to share is always a good idea. Check out this infographic.
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![17 Tips to Attract More Pinterest Website Traffic [Infographic] - | Marketing_me | Scoop.it](https://img.scoop.it/eqoaK4Ac8kRp1ucj4v-W8jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Would you like to attract more Pinterest website traffic?Pinterest can be a great source of traffic even better than Facebook as seen on some sites. So I created this infographic with 17 easy to absorb tips which can be used to drive more Pinterest website traffic. You can use the tips in this infographic to drive traffic to both websites and blogs. If you would like to get more Pinterest website traffic make sure you read this infographic, it should take you very little time… Via Jeff Domansky, Ivo Nový
's curator insight, March 10, 2014 4:03 AM
One image beats 1000 words #inspiring 
Carlos Polaino Jiménez's curator insight,
March 10, 2014 11:19 AM
De gran interés para entrar en una de las redes sociales que se está extendiendo y afianzando en nuestro país en este 2014. Quienes quieran estar bien posiciona dos, deben empezar ya!
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Here are 10 steps that every local business should put into practice to see an increase in targeted search traffic.
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Ci sono mercati in forte espansione con un'ottima propensione all'acquisto del Made in Italy, molte aziende si lasciano sfuggire l'opportunità di comunicare e
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Use Facebook's Website Custom Audiences to create Facebook ads that target users who have visited your website and expand your reach.
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If you’re wondering what the essential asset is in building an audience, then this episode of New Rainmaker is for you ...
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African startups, nonprofits, and big businesses are tackling a range of challenges, from shopping to social good.
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“Why content marketing? Content marketing is the new SEO — for the most part. That means, getting found online, even getting your ads to show up on the first page, relies heavily on content marketin…”
Via Stefano Principato, AlGonzalezinfo
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“ It’s official – Google has rolled out a major redesign of their search results and search ads.The company line, as outlined by Jon Wiley – Google’s lead designer for search – is that the new design improves “readability and creates an overall cleaner look“, while the redesign of the ads is “making the multi-device experience more consistent.“ ”
Via Kamal Bennani, Jon Pacific
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Seat PG lancia l’innovativo Wiadv, un servizio rivolto agli esercizi commerciali e agli studi professionali che potranno offrire una connessione WiFi gratuita e illimitata ai propri clienti, migliorando e arricchendo la loro esperienza nel punto vendita al fine di fidelizzarli e di aumentarne il numero.
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The Instagram photographs of the talented Simone Bramante, who creates some beautiful photographs with just an iPhone, defying gravity capturing people in the a
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Using visual content marketing as part of your content marketing toolkit is a must. Visual images capture attention more than anything else.
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Convincing your company to adopt inbound marketing isn't always easy, so check out this collection of stats, charts, and graphs to help you get buy-in.
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Poor Pinterest. The social network often seems like Facebook and Twitter's overlooked little sister. While they dominate the news cycle with flashy high-profile IPOs, equally flashy offices, and gossip-y tales (not to mention a feature film) about spats between co-founders, Pinterest is a far quieter presence. OK, so 'poor' may not be the best adjective for the company, which has raised $564 million to date. Unlike both Facebook and Twitter, however, it has no source of revenue. But Pinterest is growing up; According to Ad Age, it's one step closer to start making some money for itself. Via Ivo Nový
DigitalMumsHQ's curator insight,
March 24, 2014 4:45 AM
Pinterest Ads are coming and according the The Entrepreneur they are going to be expensive
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Here are six unique brands that are doing an exceptional job with social media. Discover why their social media marketing strategy and tactics work.
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One challenge that content marketers face is getting traffic to their posts. Over 40 top bloggers and marketing experts share tips to promote content.
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From
qz
In 2007, 10,000 people around the globe were asked about portable digital devices. It was part of a study conducted by the global media company Universal McCann. One of the hottest topics at the time was the first iPhone, which was announced but hadn’t yet been released. Once researchers tallied the results, they reached an...
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Today, Google will announce new features for its mobile ad platform AdMob at the Game Developers Conference in San Francisco. The new features are powered by Google Analytics and Google Tag Manager. Rather than having to access AdMob and Analytics from separate interfaces, app developers can now get performance reporting from the AdMob home screen […]
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