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A Messaging Strategy is a repeatable process that helps content developers, subject matter experts, clients and other stakeholders identify the key, authentic messages that can be used to create content to attract identified target audiences and motivate them to engage in a pre-determined call to action.
AlGonzalezinfo's insight:
While it takes a team of people under a focused leader to establish and maintain a successful Content Strategy, a few dedicated experts must work with SMEs, clients and other stakeholders to define, document and share the key messages that must be included in all the communication channels that are covered under the content strategy. I propose that Messaging Strategy is a repeatable process that helps content developers, subject matter experts, clients and other stakeholders identify the key, authentic messages that can be used to create content to attract identified target audiences and motivate them to engage in a pre-determined call to action.
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AlGonzalezinfo's insight:
I would add developing an evaluation strategy that includes the following: ~ a formative evaluation process during the design and development phase to ensure the learning objectives are being addressed ~a post launch evaluation process to monitor how learners are applying their new knowledge on the job.
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How can we create an effective content marketing strategy and get the enormous online audience to connect with our material? Here are some words of wisdom for creating, launching and succeeding with this endeavor: Via Stefano Principato
AlGonzalezinfo's insight:
The simplicity of this infographic is a bit deceiving. The steps outlined here are all part of a good strategy. Executing them well and consistently in the midst of running the day to day operations of marketing and communications is very difficult.
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Get to know which social sharing buttons works for you the most and keep only those buttons for increased social shares and web massive traffic.
AlGonzalezinfo's insight:
Good insight here. Some stats I could have guessed, others were surprising. From the post: If you’re not too sure about how many social sharing buttons or which social sharing buttons you should have which will maximize your social sharing. Then first you need to start by diving into your Google Analytics referral traffic and audience demographics data.
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Emotions In Digital Content When we recognize emotional content on the web, sometimes it is from a tweet or comment that toes the line between genuine and trolling. Direct emotional pieces, like a fl… Via Stefano Principato
AlGonzalezinfo's insight:
Excellent post here for those who are intentionally trying to engage their audiences. From the post: From this research, a few points are important to remember:
Jay Romuald's comment,
October 11, 2014 6:07 AM
Wow if you don't realise that people share emotional content and need this graphic to realise it you're a real loser.
Helen Stark's curator insight,
October 13, 2014 5:13 AM
How much emotion you should implement into your content?
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From
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This infographic takes a look at the late bloomers who succeeded despite their age
AlGonzalezinfo's insight:
Never to late, especially with the social web!!!!
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AlGonzalezinfo's insight:
Excellent post for marketers and others who need to define their audiences. Here is one of the best sections: Marketing takeaway: We all want to know our audience more deeply so we can communicate with them better. To understand your own audience better, try developing personas. And remember: Just because you don’t always hear from your audience doesn’t mean they’re not listening.
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A single viral blog post can make your website hot property and create buzz about your brand very quickly. Here are lessons from blog posts that went viral
AlGonzalezinfo's insight:
Another great share via @SeegerN. I usually highlight something that stands out but this whole post gets a + from me.
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Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to p…
AlGonzalezinfo's insight:
There is some EXCELLENT information here for those of us working to authentically promote brands. @TrackMaven ROCKS! Especially the one about posting on weekends, especially the info about Saturdays.
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Infographics are graphical summations of a wall of text. Here are some reasons why you need to start making infographics for branding your company.
AlGonzalezinfo's insight:
So true... Here are 3 reasons as to why you should jump on the bandwagon and use infographics for branding:
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The future of digital marketing is already here, especially when it comes to presenting highly engaging, personalized, relevant advertising to consumers. ... Let’s think back to the movie Minority Report, which was filmed in 2002 but set in 2054. In a famous scene, Tom Cruise’s character walks into a Gap store. He scans his retinas, and the ad begins speaking to him: “Welcome back to the Gap Mr. Yakamoto, how are those assorted tank tops working for you?” This movie predicted that, 50 years from now, personalized, 1:1 marketing would be the status quo. Director Steven Spielberg must have had a crystal ball – except that his timing was off. This type of personalized 1:1 marketing is much closer to reality than we’d think, thanks to the advent of tools and technologies like iBeacons (which can trigger messages sent to your phone based on your proximity to a certain location) and richly customized user experiences (easily implemented with real-time personalization tools).... Via Jeff Domansky
AlGonzalezinfo's insight:
Great read.
Jeff Domansky's curator insight,
June 14, 2014 2:56 AM
Trending. Back to the future when it comes to advertising.
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AlGonzalezinfo's insight:
Excellent trends data here on social and online education. From the post: Education -1/3 of 4-year college grads say they weren’t prepared for their jobs. -4/5 Americans said that education issues are extremely important to them. -Multiple online learning platforms have seen over 50% growth in 2014. -Education startups are expanding with direct-to-consumer products, leading to mass adoption and lower distribution costs. -25 million Americans are now learning second languages thanks to online education programs like Duolingo, making for a 14X increase from 2013. The increase in online learning tools leading to the ease of attaining new knowledge is a notable advancement in the education system of America. Increasing numbers of students with or without college degrees are expanding their expertise online and becoming more aware of the issues that exist in the modern world of education.
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Search Engine Optimization (SEO) has come a loooong way. When blogging started to catch on, around 2006, many people scrambled to learn the dark arts of SEO: meta tags, keyword stuffing, backlink bui… Via Stefano Principato
AlGonzalezinfo's insight:
Excellent scoop here by @steprincipato. I have been looking for an article that connects SEO and a simple process for researching and using Keywords, and this is definitely a good one!! I like the focus on the need for "Epic Content" and the 3 steps process at the end.
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This is hilarious. We can't take ourselves so seriously...
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Long story short, Coursmos became the biggest education platform on Earth with more than 30,000 online courses, containing 127,000 online lessons.
AlGonzalezinfo's insight:
Very interesting service leveraging the limited time of learners around the world. From the post: Coursmos Student Stats Leading participating countries include: • United States with 51.5% of learners These numbers reflect an incredible 33% increase since the beginning of the year. Launched in 2014, Coursmos has seen audience gains by 18% each month with course offerings increased by 22% each month.
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Learn what is directory submission in SEO and what are its benefits with this step by step tutorial on How to do directory submission with easy process.
AlGonzalezinfo's insight:
Good info here for anyone who is starting to learn about Directory Submission and SEO.
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Have you set rules to regulate the usage of Social Media within your company? Where is the limit between employees' privacy and company's rights?
AlGonzalezinfo's insight:
Interesting post here on a relevant topic affecting many organizations. I like the way Julien approaches the sensitivities involved in this area to keep employees appropriately engaged and motivated on the social web. Good stuff here.
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Discover the hashtag tracking tools you need to make it easy to create, manage, track and report on social media hashtag campaigns. Via Kamal Bennani
AlGonzalezinfo's insight:
Here is another great post by SocialMedia Examiner. As usual, they get right to the point and offer relevant examples/tools. From the article: Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media. Hashtags can determine how easily you can target and track a campaign. You’ve probably seen many businesses use generic hashtags like #food or #chocolate. While these will get your update into a large conversation, using such broad hashtags is wasting your time. Can you imagine how many posts (tweets or otherwise) contain #chocolate every minute? Managing the hashtag would be a nightmare. You’d spend weeks sorting through every instance of the hashtag to determine which mentions apply to you. It’s worth the effort (and your sanity) to come up with a unique hashtag that fits with your particular campaign. Checkout a great list of hashtag tracking tools at:
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7 design-related best practices for creating landing pages that convert.
AlGonzalezinfo's insight:
This is an extremely helpful post on why/ how to plan and execute landing pages. While all the 7 tips are relevant, I want to emphasize the need to avoid visual clutter, tip #4: ...And while graphics are certainly attractive, they can also increase the load time of your website. In fact, according to the Aberdeen Group, a one-second delay in page-load time results in 11% fewer page views, a 16% decrease in customer satisfaction, and a 7% loss in conversions. Yikes! Keep things simple, and make sure the images you use on your landing pages support -- not distract -- the pathway to conversion. The infographic is fantastic!
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How often do you use Google to find something on the internet? If like a lot of people you use Google every day you’ll be astounded by the number of hidden tips and tricks their search facility offers. Find 46 of them featured in this infographic. Via Lauren Moss, Ariana Amorim
AlGonzalezinfo's insight:
This Infographic is loaded with interesting information.
Kelly 's curator insight,
January 9, 2015 10:46 AM
Nothing hidden about these "tips & tricks" - just standard every day library functions. This is not new, most these functions have been used since Win95, the days before we see the net as we do now. Nonetheless, whatever it takes for people to finally catch up and educate themselves about easier searching techniques! 
Teresa Maceira's curator insight,
April 8, 2016 8:32 PM
Add Google hacks to a students research skill set
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We've collected 10 of the best slideshare presentations of 2014 that cover the world of social media - Twitter, Facebook, strategies, and metrics.
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[Featured image from Silvia Rosenthal Tolisano @langwitches] Everybody in education is retweeting a version of this tweet for the obvious reasons that the graphic is both engaging and right on targ...
AlGonzalezinfo's insight:
Great post here by Barbara Pittman @grinnpidgeon. I completely agree with decoupling the rules and structure from the learning process and how the following 4 steps help every student learn:
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In the world of coordinated creation of social media stories, there’s typically two kinds of success, or ROI, on social campaigns – Cost Mitigation, and Sales Increase. And I believe there is a Return on Relationship (ROR) fostered by all brand relevant content and communication… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents, ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing... Via Jeff Domansky
AlGonzalezinfo's insight:
Great resource!
Jeff Domansky's curator insight,
June 16, 2014 1:48 AM
Ted Rubin offers a thoughtful look at social media ROI.
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AlGonzalezinfo's insight:
Good tips from thought leader Here are 3 highlights:
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With so much traffic being driven these days via social media, it’s important to implement designated social media landing pages as part of your marketing strategy. Remember, folks who click your a… Via Stefano Principato
AlGonzalezinfo's insight:
This image is classic. We spend so much time on social that we may forget to pay enough attention to the landing page, which could be the most important phase of the "call to action". Love this!
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