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Former AdWords Evangelist explains what goes into Quality Score and how it impacts the rank of ads on Google and the CPC paid by advertisers.
Via Kamal Bennani
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Alessandro Rea
June 10, 2014 3:41 AM
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The design field continues to operate in a state of flux. When the industry shifted from the printed page to the digital screen, designers had to adapt and grow both their technical skills and problem solving abilities to keep pace with the demands of the marketplace. As roles and responsibilities shifted, Print designers morphed into …
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Alessandro Rea
June 9, 2014 1:33 PM
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A recent angel investments update reveals the number of angels and angel-backed companies has risen, but investment dollars have fallen.
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Alessandro Rea
June 9, 2014 3:52 AM
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Inbound marketing is about as important to small businesses (or any size business really) as water is to grass.
Comcast is using an offline console game that misrepresents the speed and performance of its Internet service in its latest advertising.Eagle-eyed game fans were annoyed to find Comcast promoting its speedy Internet service with a mall demo of Ubisoft’s Trials Fusion, a game that has no online multiplayer mode. “If you’re a real gamer then you need the speed of XFINITY Internet,” advises a Comcast spokesman in the 30-second ad.“Do you find that when you’re playing games online with your current service that it’s slow, a Comcast representative asks gamers.“Yes,” says one, they do! “I get some lag,” says another.“Do you want to try XFINITY Internet,” asks the employee.“Sure.”“Do you notice any buffering,” asks the employee.“No sir.” “There is certainly no lag at all.”The smooth game play and responsiveness looks impressive, until one realizes the game was never connected to XFINITY Internet. Without an online mode, there is no Internet connection with slow speeds and lag to worry about while playing. The game would work just as well in the middle of a Kansas wheat field, 50 miles from the nearest DSL connection.But Comcast’s Internet service does eventually come into play when game enthusiasts want to download software updates, which can be enormous for many titles.XFINITY Internet does not come with infinite usage.Click headline to read more and watch video clip--
Via Chuck Sherwood, Former Senior Associate, TeleDimensions, Inc
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Alessandro Rea
May 30, 2014 8:26 AM
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Innovare o scomparire. Altre opzioni, oggi, non ce ne sono. Ma la vera domanda è: soltanto le nuove aziende che nascono da zero, le startup, o anche le vecchie
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Alessandro Rea
May 29, 2014 3:15 PM
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You did it, Internet readers. In just half a day, LeVar Burton's $1 million Kickstarter campaign to resurrect "Reading Rainbow" has reached its goal.
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Alessandro Rea
May 21, 2014 1:28 PM
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If you want to make more sales that turn into long-term customer relationships (and be happier doing it) then stop thinking like a traditional salesperson.
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Alessandro Rea
May 19, 2014 1:33 PM
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Read through some email marketing stats that reveal more about open rates, conversions, and other fascinating data.
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Alessandro Rea
May 19, 2014 3:58 AM
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If you don’t understand online human behavior your website will fail. Here are some aspects of nonverbal communication online that you need to know.
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Alessandro Rea
May 15, 2014 9:45 AM
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Ecco qual è l'ora di punta in cui gli e-shoppers italiani ed europei si dedicano agli acquisti online. Gli italiani amano fare acquisti via online alla sera
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Alessandro Rea
May 14, 2014 3:39 AM
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Statistical significance is all about whether the difference between two numbers is meaningful or just a fluke. In this post I’ll outline 6 things you need to know to make statistical significance for conversion rate A/B tests and broader analytics data.1) Exactly what it means
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Alessandro Rea
June 11, 2014 1:32 AM
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“Investors love cold, hard facts. But they remember stories.”
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Alessandro Rea
June 9, 2014 1:34 PM
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If you want to connect with small business professionals like yourself, then one way to do it is by visiting LinkedIn Groups for business.
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Alessandro Rea
June 9, 2014 1:29 PM
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Alessandro Rea
June 7, 2014 5:10 AM
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Taking a media approach to building an online audience is a lot more effective than traditional marketing and advertising. Here's why ...
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Alessandro Rea
June 6, 2014 5:31 AM
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You can’t hang them on your wall or loan them to a gallery. But that doesn’t mean Rafael Rozendaal’s Internet-based works aren’t art. For a relatively reasonable $6,500, you can own one.
Google will spend between $1 billion and $3 billion to put 180 satellites in orbit, from where the company can beam the internet down to unconnected parts of the world, the Wall Street Journal reported this morning. That’s in addition to Google’s other high-tech internet missionaries: balloons floating high in the sky and drones circling overhead. Facebook also has lofty ambitions.But there may be a simpler way to spread connectivity: Television white space. TV is broadcast using the electro-magnetic spectrum—as is radio, communications and cell phone signal. Each television channel owns one tiny slice of that spectrum, which is regulated by governments. But there are gaps between channels to prevent one from interfering with the next. As the world’s thirst for wireless technologies grows, government regulators are looking at unused broadcast spectrum as a way to ease congestion and spur innovation.The idea may sound less glamorous than drones, satellites and balloons, but it’s an area where African countries are leading the way, with impressive results. And it has attracted a lot of attention ever since 2010, when the United States’ Federal Communications Commission announced that white space would be available license-free.That spurred companies big and small to run pilot programs testing whether the system could be used to bring broadband access to rural American communities that had made do with dial-up or satellite connections. Microsoft was one of the firms that ran a pilot program at its headquarters in Redmond, Washington.For the past year, Microsoft has also been experimenting in Africa, and the results have been encouraging, Paul Garnett, Microsoft’s head of technology policy, tells HumanIPO, a Nairobi tech blog.Microsoft has made less noise than its counterparts about its efforts to provide internet access to remote users in the developing world. Launched last year, Microsoft’s 4Afrika Initiative is more limited in scope than programs touted by Google or Facebook, which aim to take the web to the world. Microsoft’s focus, as the name suggests, is just Africa. But that doesn’t mean Microsoft’s program is less ambitious: the potential for change on that continent is arguably much greater, because Africa lags far behind the rest of world when it comes to internet access, as the map above shows.Click headline to read more--
Via Chuck Sherwood, Former Senior Associate, TeleDimensions, Inc
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Alessandro Rea
May 30, 2014 3:35 AM
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A good marketer knows that any successful marketing strategy is not complete without a well-conceived social media plan. A great marketer knows, in depth, the interworking of every social media platf…
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Alessandro Rea
May 21, 2014 1:48 PM
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Tom Martin is here on this week's episode of The Lede with straight talk that every online business owner will benefit from hearing and understanding.
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Alessandro Rea
May 19, 2014 1:39 PM
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Just because you can smooth talk your way into a sale doesn’t mean you should. Let’s take a look at the reason why.
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Alessandro Rea
May 19, 2014 1:28 PM
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Check out a sampling of companies -- B2B and B2C -- that are doing great work with their LinkedIn Company Pages.
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Alessandro Rea
May 19, 2014 3:51 AM
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A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
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Alessandro Rea
May 14, 2014 12:43 PM
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A new model is needed for our increasingly non-linear world.
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