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For all the talk about the drawbacks of using social media, it's hard to imagine a better all-in-one tool for business owners. If used correctly, social media can boost your search engine rankings, allow you to provide better customer service, build an effective online personality, connect with new business partners, foster relationships and educate consumers.

The basics of social media are simple: create great content, publish it and share it with your network. Most entrepreneurs leave it at that, but promoting content is only one part of the game.

Here are three ways to engage with customers and build your audience on any social media network.

Even if you have an eye for design, you may still suck at making visuals for your campaigns. These 17 resources can help – no Photoshop skills required.

Our infographics have been pretty popular lately (9 Powerful Blog Promotion Tactics got over 2,000 shares!), so we thought we’d dig a little deeper. This time, we’re combining data from TWO sets of interviews: OGcontent’s “11 Pros Spill Their Guts About Ecommerce Content Marketing” by Scott Taft, and WordStream’s “21 Expert Content Marketing Tips from the [...]

When crafting a mobile email, it's important to keep all things readable. Buttons and text should be the right size. There should be pinch and zoom required.

The 2014 FIFA World Cup fever is upon us, and while the fans are soaking themselves in the madness, the brands from different realms are making serious efforts to cash in on the frenzy and get some eyeballs for their products and maximize their reach. So, as the teams battle each other to get their hands at the golden trophy, the brands are involved in a battle of its own kind – a batle of creatives.

Here are a few landmark strategies by brands that are scoring all the right goals:

Zuri interview with Umar Khan of Social Cubix on online marketing, SEO and the next big idea in social marketing.

An email designed to be read on a PC could look downright horrible on a smartphone. Avoid this with these quick tips.

Check these 5 credibility boosters that work best in the today’s eCommerce environment.

In the age where a website is sometimes the first thing a new business creates, Fons PR has managed clients like Disney and Lionsgate since 2006 without ever having one. See Brandy Fons insights and secrets into what make their business the success that it is.

And it's important to admit it up front.

HOOOOOOOOONK. That’s how our morning started—honking cars as we inched our way through the rush hour traffic moving towards downtown Minneapolis. The

Online marketing tools help marketers make sense of marketing data. They assist with analyzing how visitors reach their website and with improving their profiles.

During a recent copywriting consulting call with a new client, we discussed her primary concern: having good traffic, but no sales. I’ve seen this a thousa

Back in Apple's dark ages — during Steve Jobs' interregnum in the mid-1990s — the company experimented with some strange products. Everyone remembers the ill-fated Newton PDA, for instance, which was considered ahead of its time. Less memorable was the QuickTake 100, the first mass market color consumer digital camera.

First unveiled at the Tokyo MacWorld Expo on February 17, 1994, the QuickTake 100 went on sale 20 years ago from yesterday — June 20, 1994. It was priced at $749 and initiated the age of consumer digital photography.

As search numbers grow online, Search Engine Optimization (SEO) is becoming more important than ever. In March 2013, 20.4 billion searches were conducted from desktop computers alone! Mobile search, too, is growing important: 113.1 million people use mobile to search online. As search continues to grow and evolve, what will be the most important marketing […]

When is “Good Enough” good enough? At Brighton SEO this year one of the talks opened with a rather bold statement: “Delete Google Analytics”. In this post, you'll question the common wisdom that Google Analytics is the best thing since hypertext protocols and ask yourself whether it might actually be harming your business.

The latest battle in the three-year long Apple-Samsung patent saga concluded few weeks ago. In contrast to previous litigation between the two tech-giants—which revolved on the overall look of the phones—this case focused around autocomplete, tap-from-search and slide-to-unlock software. Despite the technical nature of these innovations, there are a few broad managerial lessons that have emerged from this prominent patent case.

If companies focused on this one thing, new hires would be hugely more successful.