Jennifer Lewis is a planner at Wieden+Kennedy London.
A couple of months ago, an article by Murat Mutlu appeared on Digiday called “Why Talented Creatives Are Leaving Your Agency,” and it touched a nerve in the industry. I saw it shared many times and picked up on other blogs, and all of the commenters were ecstatic: Finally, their all-too-familiar frustrations now had a voice. Since then, I’ve frequently found myself in the middle of this discussion with others, online and in person. And while this is exactly the kind of debate we should be having about the advertising industry, just pointing out what’s wrong is not enough.
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