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Companies are using games and gadgets to get employees to kick bad habits, the biggest challenge to controlling health-care costs.
Keas has about 30 clients, most with 1,000 to 10,000 workers, who pay $15 per employee per year.
“At the end of the day, it’s the social support of the game that keeps people playing.”
In early 2010, six months after the $99.95 Fitbit went on sale, semiconductor company Tokyo Electron bought one for each of the 1,100 employees at its U.S. subsidiary. Since then, Fitbit has supplied hundreds of employers, including 25 Fortune 500 companies
Via Olivier Janin
Vu également sur le web / also seen on the web