Curation Revolution
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There is a new invisible giant using 5 "tricks" so the "new seo" is getting harder and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts and minds online. * Friends of Friends Marketing. * Multi-channel Marketing. * Web's "Fabric" Like Space/Time. 
malek's curator insight,
August 5, 2014 7:37 AM
Thought provoking on many fronts. The notion of need of predictive models (and other tools) to link content with visitors. 
donhornsby's curator insight,
August 5, 2014 8:02 AM
(From the article): Content Marketing is a tricky idea. You need to create authoritative content, but just enough that community is forming comfortably. Talk to much, in the wrong voice or at the wrong time sand you kill your fledgling community (easy to do).
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OVERWHELMED
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From
curatti
Is Your Content Heroic
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Lions, Tigers, Bears & Content Shock & SMB Survival * Val-u-pak coupons (near death). * Coupons of any kind (losing relevance with smartphone users).. * Groupons (blows brands up almost beyond repair). * Ecommerce (too many stores, same offerings). * Celebrity Marketing (expensive and live or die with branded celeb). * SEO (don't even get us started, all but gone, baby, gone).
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![Social Media Reach Is Dead, Long Live Content Curation & Community… [thoughts on Guillaume's post] | Curation Revolution | Scoop.it](https://img.scoop.it/QPUPEBULCztK10uFpqHaejl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social Media Reach Is Dead, Long Live Content Curation & Cmmunity
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Solid background on content curation including definition here. For many of my Scoop.it brethren may be redundant, but helpful generally. I don''t understand the exclusion of Scoop.it as a powerful content cuaration tool however. That is a sloppy oversight.
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Want to excel at content curation? Here are 7 tactics for content curation success: Marty Note
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!["Escape Google via- @HaikuDeck [Slides From #DMFB14 Conference] | Curation Revolution | Scoop.it](https://img.scoop.it/JktNm4hgJDmZt-bStut2azl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Even Google wants to escape the old SERPs only Google. Mobile, social and community are changing the web's landscape. Google is watching organic search growth slow thanks to social and mobile. Don't get hung out, diversify your Internet marketing.
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Movements THEN Campaigns within Movements
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50 Great Content Curators
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Scenttrail Marketing Archive
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![5 great social media pros you should follow via @cendrinemedia [@Scenttrail Included] | Curation Revolution | Scoop.it](https://img.scoop.it/vFAMbI5x15zYjNXrg_8iHzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The other day, someone asked me to share a list of my favorite social media pros. Since I used to do it on Creative Ramblings, I figured that it would be a good idea to occasionally resurrect this tradition. Warning: These are not the usual suspects. ;-)
Martin (Marty) Smith's insight:
Honored to be on Cendrine's list and her kind and generous words made my April :). M
malek's curator insight,
April 18, 2014 8:08 AM
ِِInteresting list to go through after links and best practice examples |
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Martin (Marty) Smith
July 29, 2014 1:27 PM
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Discovery Place, Charlotte’s Science Museum, is a family-friendly attraction with fun educational events, shows, IMAX, 3D films and live animals.
Marty Note
In Charlotte for the Search Exchange Conference and saw an interesting idea at lunch. The Charlotte Discovery Museum puts exhibits out on the sidewalk.
What a concept. Everyday at lunch thousands stream by the museum. Instead of staying locked up in their box they bring cool exhibits out to the sidewalk.
The relevant question is what are you doing to move your online content and community metaphorically out to the sidewalk? Here are my favorite ways to go to the people:
* Conferences and events.
* Meetups and classes.
* Find the _______ to win __________ (these modern treasure hunts have exploded on social / mobile web).
* Free Consulting Sundays (promise to bring these back soon).
* Free Lunch Fridays (have lunch on a Hangout & invite anyone interested in your topic. Be sure to schedule cool topics.
* Meet ___________ at _____________ If you can get Seth Godin to come hangout with you do so. If not think who you can hangout with & invite others.
* Startup Weekends & Hackathons.
* Online "telethons" (stolen from my friend Gregory Ng).
* Ride a bicycle across America (NOT recommended lol).
* Speak at conferences like Phil is at SearchEx and I am at FedEx Ecom Strategies Conference in Raleigh tomorrow.
What about you? How to you get your act out and on the road. What do you like to do to add a sense of touch and reality to your virtual identity?
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Martin (Marty) Smith
July 23, 2014 6:48 AM
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Brian Yanish - MarketingHits.com's curator insight,
July 23, 2014 8:05 AM
As we consume more and more content via our mobile devices, both content marketing and social media marketing strategies need to be re-examined.
Why?
The end user, your consumer now has Notification Distraction, be it from a game or text message your content has limited engagement time of these devices. Getting a share has become even harder.
Connecting content to product engagement is the new marketing.
's comment July 23, 2014 5:43 PM
I really enjoyed this article Marty and am going to reference it for another kind of story project I'm working on. Good stuff! Thanks for finding and sharing.
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Martin (Marty) Smith
July 18, 2014 8:20 AM
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Become storytellers: Modern marketing is less about selling and more about creating brand experiences fueled by brand storytelling. You only have about eight seconds to catch consumers’ attention. To make those seconds count, thoroughly investigate your customers.
Some ways to do this: Start with exhaustive persona profiles to build buyer paths from high-level awareness down to purchase so that you’re creating the right types of offers to deliver the appropriate content at every stage of the buying process.
Persona research should include: raw data (surveys, internal sales, and analytics data), interviews with sales and support teams, and discussions with or polls sent to existing customers. Add Interest to Email. Despite news of its demise, email is still a marketing workhorse.
However, businesses must stop the “spray and pray” method in lieu of incorporating smarter strategies driven by automation to get the most out of the medium. Ways to standout in... keep reading
malek's curator insight,
July 18, 2014 12:45 PM
With detailed images, you can get the attention of up to 67% of your targeted audiences.
And,,,,,,,,you can download a free guide
massimo scalzo's curator insight,
July 20, 2014 5:07 AM
Martin Smith again on the importance of Visual Content Marketing, Storytelling and Persona ! Really Worth Reading !
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Martin (Marty) Smith
from Must Market
July 9, 2014 9:00 PM
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Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:
6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).
* Encourages Sharing.
* More Reach Faster.
* Content Curation Great & Subtle Value Add.
* Great way to test.
* Protects valuable modeled digital assets.
How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:
http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/
Post mentions Scoopiteer @Brian Yanish - MarketingHits.com
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Martin (Marty) Smith
May 21, 2014 1:29 PM
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[Content Marketing, Must Read] Great slides by Rand Fishkin on what makes an effective content marketing strategy. He outlines 5 reasons why your strategy might fail: You believed the biggest myth content marketing ever told the world You made content without a community You invested in content creation, but not in it's amplification You ignored content's most powerful channel: SEO You gave up too fast
Martin (Marty) Smith's insight:
Excellent and exhaustive punch to the gut of the many "content marketing" myths that exist. I would've added a section on Mark Schaefer's Content Shock, but that 1,000 word post is for another time. Between then (when I write the rejoinder) and now read Rand Fishkin's riff on why "inbound marketing" fails and see if you recognize some of your myths, urban legends and untruths about content marketing.
Love the almost RANDOM case view (see the beard slides) since that journey is so accurate to how journeys start, are sustained and end up in a purchase or subscription.
Also discusses visual marketing tend in a cool way (nope, nope, yes on Google).
malek's curator insight,
May 21, 2014 5:56 PM
How content marketing works?
Get ready for the long, entertaining and highly informative trip. I like the section about "content without a community", a real eye opener.
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Martin (Marty) Smith
May 14, 2014 9:02 PM
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Downloading the Vocus paper Monitoring The Social Media Conversation: From Facebook to Twitter via CIO Whie Papers is a pain. The paper helps explain what Curagami is all about. The paper has a PR slant, but its an important read for any and all Internet marketers: The prevalence of social media has not just grown …
Martin (Marty) Smith's insight:
Many have asked what Curagami DOES? This post builds on an excellent Vocus post about monitoring the social media conversation to share how Curagami creates a tiny advantage that creates scale that creates a tiny advantage and so on to infinity :).
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Martin (Marty) Smith
May 12, 2014 3:26 PM
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Ask two content marketers about long-form content and you’ll likely get two completely different responses. The first might say that long-form content is a gamble, given audiences’ supposedly min…
Martin (Marty) Smith's insight:
Storify Long Form Content To Win
Great post explaining why SHORT or LONG form content works and the middle drags. Amazing charts and graphs supporting why long form works ins a heuristic TIME ON SITE time (like this one). If your readers are ENGAGED they are more valuable than if they are "one and done" and long form content creates more engagement.
The post speculates on why, but my theory is its easier to tell a better story. It takes me 500 words just to get my scene set (lol). I'm kidding, but I do like to "storify" my content.
In this context "storify" means to find a larger story I can riff INTO the post or share a personal but relevant story that provides the same kind of "backbone" content.
malek's curator insight,
May 12, 2014 5:04 PM
A great piece of reading about adding more value with more content. The examples are highly illustrative, turning a dry rock into live rock.
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Martin (Marty) Smith
May 6, 2014 12:36 AM
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Fires happen to every website no matter how careful their overseers. Fires destroy value. Today's online marketing fires are complex and intertwined requiring specialized cross functional teams to extinguish. These teams are called Hellfighters.
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Martin (Marty) Smith
May 1, 2014 3:31 AM
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Curation Collisions Will Be Happening More and More
Curation Collisions
I've been thinking about where the synchronous and asynchronous meet. It feels like the only art left is to COLLIDE ideas previously thought of as pristine or distinct. Together the active juxtaposition adds depth, information, mystery and hooks.
Hooks are TOUGH. We've been advertised to right up to our last nerve. The net effect of millions of ads is we don't believe much. Our skeptical hide is thick.
When we swing things around like a great Superconducting Super Collider (SSC) and smash them into one another we create the kind of surprise and arrested development that stops frenzied process just long enough to slip some passionate communication about how our parts can exceed our whole.
Can't think of a better idea of creating juxtaposition than the Poetics of Gesture image that pastes Twombly on a Basquiat. Too good!
What about you? Have you collided content creating surprise and arresting images in support of your #contentmarketing or #contentcuration?
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Martin (Marty) Smith
April 24, 2014 8:17 AM
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Jan Gordon Is 5 Minutes Ahead
Jan, CEO and founder of Curati.com Editors of Chaos, is always 5 minutes ahead. I write for Curatti (http://curatti.com/author/martinsmith/ ) and it has been a great experience one I strongly suggest to other writers.
Why did http://curatti.com/red-bulls-branding-lesson-media-companies-now/ go mega-viral with potential views approach half a million thanks to shares? Because Jan has a talent for language and shaping stories to BLOW UP.
Combine Jan's prescient 5 minutes ahead with her ability to make content blow up based on shaping it like a surfboard and you get a #mustfullow content curator and one of our 50 Great Content Curators.
janlgordon's comment,
April 24, 2014 12:21 PM
Thank you Marty, I am truly honored to be among your top curators, humbled by your kind words. It's wonderful to work with you, to know you and to call you a friend.
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Martin (Marty) Smith
April 18, 2014 11:52 PM
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The Amazing Cendrine Marrouat
Cendrine told us this was one of the nicest reviews of her work she's ever received. Hard to believe since here writing and tireless content curation is informative, inspirational, smart and hard working.
Cendrine is one of the hardest working "bands" in content marketing. When she takes a "day off" she is probably teaching.We shared a fraction of where she writes and curates and its six places.
Cendrine understands COPE (Create Once Publish Everywhere), but she doesn't fall into the trap. She actively supports, engages on and refines here content arsenal.
Not ONLY is Cendrine one of our favorite and hardest working "bands" in content marketing and curation she is one of our favorite Bedouin too. Always moving and in touch with what's happening we love it when Cendrine shows up. We share a cup of tea, warm our hands against the desert wind and talk about where we need to go next.
Cendrine beat me to the punch and wrote some nice words about me yesterday you can find in her 5 Social Media Gurus To Follow post:
http://socialmediaslant.com/social-media-pros-follow/
My post was schedule before we saw hers, but hearing her feedback was inspiring just when inspiration was needed. Thanks Cendrine and rock on :).
@Cendrine Marrouat - https://www.cendrinemedia.com
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