MarketingHits
587.2K views | +4 today
Follow
 
Scooped by Brian Yanish - MarketingHits.com from Curation Revolution
onto MarketingHits
July 23, 2014 8:05 AM
Scoop.it!

Is Social Media Marketing Dead? Yep & Here's Whats Next - via @Curagami

Is Social Media Marketing Dead? Yep & Here's Whats Next - via @Curagami | MarketingHits | Scoop.it
From www.curagami.com - July 23, 2014 6:48 AM
Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.




Via Martin (Marty) Smith
Brian Yanish - MarketingHits.com's insight:

As we consume more and more content via our mobile devices, both content marketing and social media marketing strategies need to be re-examined.


Why?

The end user, your consumer now has Notification Distraction, be it from a game or text message your content has limited engagement time of these devices. Getting a share has become even harder. 


Connecting content to product engagement is the new marketing.

more...
Martin (Marty) Smith's curator insight, July 23, 2014 6:48 AM

add your insight...
Dr. Karen Dietz's comment July 23, 2014 5:43 PM
I really enjoyed this article Marty and am going to reference it for another kind of story project I'm working on. Good stuff! Thanks for finding and sharing.
Sign up to comment