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Scooped by
Martin (Marty) Smith
March 13, 2017 8:56 AM
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Rise of Interactive Content We agree with the premise if not the over-hype of this infographic. We see a trend to making websites more conversational, more interactive. The "one size fits all" days are gone.
In the next few years, we'll see websites capable of wrapping themselves around users like a glove. Web sites that look and feel different from one visitor to the next based on predictive analytics, behavior and creative. If this sounds like the quants and the creatives are about to take over that is what we think too.
These unlikely affinity groups - right brain engineers and left brain creatives - will need to think, act and design as one. Don't forget our favorite content creation rule - don't create your content ask for help and get others to create it for you.
Such a "community approach" to content creation is the best way we know to turn your tribe into zealous advocates. Think about it. What are you more likely to advocate your stuff or ours? Answer to that question is obvious and an indication why community is the key to future commerce online. Now that is a revolutionary infographic we'd like to see :).
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Scooped by
Martin (Marty) Smith
May 22, 2016 9:02 AM
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Social Media Marketing - Oracle Gets It Do You? Oracle's white papers, linked from this Curagami post, inspired us to create an infographic. Oracle may be the biggest vendor we know of that gets the emotional, connective and conversational nature of social media marketing.
Oracle only has half the evolving world as we see it - they are still missing community and gamification. We hope it takes Oracle at least a year to catch up since they are a bellwether for everyone else.
Great reads and seeing Oracle understand this much about how social marketing really works should create a sense of urgency. If Oracle is HERE now can the world be far behind on community and then community shock in your business category?
Answer: No.
BTW, link at the bottom of the infographic goes to Oracles landing page. Our page featuring this infographic is here: http://www.curagami.com/social-media-infographic/
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Scooped by
Martin (Marty) Smith
November 10, 2014 8:55 AM
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Scooped by
Martin (Marty) Smith
May 30, 2014 4:39 PM
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Marty Note Great meeting today with our Triangle Startup Factory mentor Kirk Owen (@RKirkOwen). Kirk is a Jedi Master Mentor and Internet marketer. He is working with VC Firm Intersouth Partners (@intersouth) to create an online site to help teach music with a combination of VIDEO and "live" via the web instructors.
COOL idea for ecommerce merchants to adapt especially given results of this study showing higher engagement and more money when video marketing is supplemented by a "live" instructor.
So imagine you are the Bass Pro Shop site. You are learning about new lures from videos and waiting for the Bass Pro to come explain how he matches lures to weather, water and other conditions. Videos helped you learn some features but the "live to the web" presentation via a G+ Hangout or via a streaming service increases engagement and conversion.
Oh, Time on Site goes up to since I bet Bass Pro Shops would find a large audience consuming videos immediately before and after the "live" presentation. Kirk is an amazing IMer, entrepreneur, coach and mentor. Follow him on Twitter and if you are in the Triangle area of NC ask him to lunch and guarantee you will be smarter for it.
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Scooped by
Martin (Marty) Smith
December 14, 2013 3:11 AM
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Social Media & Narcissism [INFOGRAPHIC] #socialmedia
SEO Infographic based on the market research is showing that 93 % of consumers use search engines to look for something and then visit these websites.
Via massimo facchinetti
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Scooped by
Martin (Marty) Smith
July 16, 2013 9:56 AM
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As the proliferation of the web continues to create more independent and informed consumers, sales and marketing teams have had to evolve their strategies to cater to a generation of consumers that no longer wish to be “sold” to.
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Scooped by
Martin (Marty) Smith
June 26, 2013 8:29 AM
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From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. Let's take a look at what they say about color and gender.
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Rescooped by
Martin (Marty) Smith
from Daily Magazine
April 19, 2013 8:15 PM
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An infographic about how Google killed the long-tail with stuff like Google Instant, localization, updates like Mayday and Panda, verticals, scrapers and the ‘not provided’ keywords.
Via THE OFFICIAL ANDREASCY
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Scooped by
Martin (Marty) Smith
February 25, 2013 11:17 AM
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We were more fascinated by our SEO game's rules than why we were playing then a giant snapped his fingers and Daniel Pink's new mind prediction was true.
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Suggested by
Christino Martin
January 28, 2013 12:06 PM
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Infographic on Facebook Vs LinkedIn marketing opportunity and approach with social media marketing on Google+ Plus Vs Facebook B2B & B2C Marketing
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Rescooped by
Martin (Marty) Smith
from Must Market
December 19, 2012 9:28 AM
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Rescooped by
Martin (Marty) Smith
from Must Market
December 6, 2012 11:14 AM
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We love this infographic outlining the Marketing Automation industry by Carlos Hidalgo from the Annuitas Group. While the Marketing Automation field is only about a decade old, experts expect the field to grow rapidly. Leading B2B research firm SiriusDecisions predicts the adoption of Marketing Automation technology will grow to 50% by 2015. How do companies benefit from the usage of Marketing Automation? Research shows that businesses who use Marketing Automation to nurture prospects experience a 451% increase in qualified leads.
Via massimo facchinetti, Martin (Marty) Smith
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Scooped by
Martin (Marty) Smith
February 9, 2017 4:19 PM
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Ultimate Guide To Hashtags Love 'em or hate them #hashtags are crucial to having your content shared, curated and extended. Looks like 2 hashtags perform the best.
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Scooped by
Martin (Marty) Smith
May 20, 2015 11:37 AM
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The Platform Revolution " Google is all about big brands now," a frustrated customer said. The complaint was about how this Small to Medium Sized Business couldn't win organic listings anymore. We disagreed. Google isn't rewarding top organic listings to Big Brands. Big brands look and feel more like platforms and that is why they are winning in spite of themselves.
Learn more about why you MUST think in platforms NOW: http://www.curagami.com/magical-thinking/new-seo/the-platform-revolution/
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Rescooped by
Martin (Marty) Smith
from MarketingHits
October 29, 2014 1:53 PM
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As a business, one of the most effective ways to gain traction and visibility is through a strategically planned marketing and/or public relations campaign. But did you know that your customers can be just as effective?
Customers can be more influential than ever these days, thanks to social networks and the internet. In fact, the average customer has a reach of 42 people for each positive experience or engagement with your company online. That means if you have only 200 customers who are brand advocates, you have a potential customer reach of 8,400!
Marty Note An important Infographic and idea. At our Durham, NC based startup Curagami we see the next phase of web development as devoted to learning how to empower, listen to and benefit from the kind of leverage ONLY customers provide such as:
* User Generated Content - the most valuable content you can't buy. * Social shares and its help with seo, traffic and profits. * Brand advocacy and word-of-mouth advertising. * Brand shaping via listening and curation of content created by influential customers.
Last night I realized I needed to order boxer shorts as all of this travel, I'm currently in Columbus Ohio, is putting a strain on a limited supply. Instead of buying Joe Boxer boxers I went to a site and made a cancer survivor design.
The first product I created, Poetryslam Magnetic Word Game (c. 1999), took six months and $10,000. Last night I created a line of boxer shorts for $100 and an hour of my time using drag and drop tools.
Put that experience in the context of this excellent infographic about the power of your influential customers to arrive at the game plan we suggest to B2C ecommerce and B2B content marketing partners daily:
* Create an Ambassadors Program as the foundation of online community. * Empower Ambassadors with social tools. * Feature great Ambassadors to create healthy competition. * Reward Ambassadors with social listening, support and inclusion. * ASK for help. * Rinse and Repeat.
Find ways to listen, curate and feature your customer's input and social shares to make your online marketing easier, more fun and sustainable.
Via Brian Yanish - MarketingHits.com
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Scooped by
Martin (Marty) Smith
February 21, 2014 6:27 PM
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Piktochart is an easy infographic design app that requires very little effort to produce simple and high quality graphics. Create free infographics here.
Marty (@Scenttrail) Review I used Piktochart yesterday to create an infographic to support my 5 Easy Email Marketing Tips (http://sco.lt/7T6pTF ). I am NOT a graphic designer, but I found Piktochart helped me think like one.
Creation of my first "infographic", and I put infographic in quotes not to offend any true infographic pro, took about two hours. Piktochart's User Interface is excellent, intuitive and drag and drop friendly.
At first I tried to do everything IN Piktochart. Then I noticed they have a robust import tool so I created a draft in the tool, took a screen shot, sized the screen shot up to their 600 x 400 and worked on it in photoshop.
Piktochart, if you are reading this, you may want to make an export tool that is as easy to use as your import tool. If I could export a block at a time it would be ideal. Even when I was finished and published I manipulated some spacing of the infographic by selecting and moving blocks in Photoshop.
The tool comes complete with icons like the bulls eye and pad. I couldn't understand how to color my fonts (their styling options seem to not come up the way they are supposed too) so I added the text color in Photoshop and important the resulting block overlaying what was there.
My process made the graphic HEAVY since I had 2 copies of everything, so it would be great to export, work on a block in Photoshop, import it back in and then overlay on a blank canvas. The only way I can see to do that now is start over.
Creating visual support for our blog posts is so important Piktochart is a great new tool for any content marketer / blogger. Interesting to note my infographic of 5 Easy Email Tips got 3x the views and shares of my written Scoop. We know the visual marketing revolution is upon us, so getting as good as someone like Mark Smiciklas (http://www.intersectionconsulting.com/ ).
Piktochart is a great and timely tool! Highly recommended. Marty
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Scooped by
Martin (Marty) Smith
November 15, 2013 11:30 AM
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While infographics are touted by some as wonderful examples of making information accessible, in today's Whiteboard Friday, Rand shows us a very different view of them, making the case for using individual visual assets instead.
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Scooped by
Martin (Marty) Smith
September 6, 2013 10:12 AM
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Optimal Targeting’s CEO David Konigsberg shares his insights on the future of marketing with this new metaphysically inclined infographic. It effect
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Scooped by
Martin (Marty) Smith
July 8, 2013 9:13 AM
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[Infographic] Facebook Ad Performance by Industry – Are They Worth It? by Bill Ross of LinchpinSEO in Chicago
Marty = Telecom and Fashion rule Facebook ads according to my friend Bill Ross at Linchpin SEO.
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Scooped by
Martin (Marty) Smith
May 1, 2013 9:01 AM
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This infographic shows what drives brand loyalty. A retro theme with some bright colors. Simple!
A meaningful social signal can deliver a whole lot more than just marketing exposure. Integrating social media into multiple functions of your organization can benefit operations and yield a distinct competitive advantage.
Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Suggested by
Christino Martin
February 1, 2013 9:19 PM
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Infographic on best online CRM and best social CRM apps with social media marketing by increasing branding & freelancing tools online for business ideas
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Rescooped by
Martin (Marty) Smith
from Writing_me
January 5, 2013 8:04 AM
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"SEO “experts” are working hard to understand the tricks and techniques of optimizing search results. But you don’t need lay awake at night worrying about it. The fact is that Google is doing everything they can to find and index good content. And all you need to do is give it to them."
Could good content take over keyword advertising?
Via Ally Greer, Alessandro Rea
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Scooped by
Martin (Marty) Smith
December 5, 2012 7:47 PM
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