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Scooped by
Martin (Marty) Smith
onto Must Play January 30, 2013 1:16 PM
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Bunchball gamification products and solutions increase customer loyalty, user engagement and employee productivity. Start gamifying today.
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Have you ever watched a film or read a novel, wishing that you could change the narrative to save your favorite character? Game designer David Cage allows you do just that in his video games, where players make decisions that shape an ever-changing plot.
In a talk and live demo, Cage presents a scene from his new project, letting the audience control a character's decisions. "Interactive storytelling can be what cinema was in the 20th century: an art that deeply changes its time," Cage says. Via Ana Cristina Pratas
Martin (Marty) Smith's insight:
STEAL THIS
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The next game from the creator of Assassin's Creed has me very intrigued.
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Even with dated graphics, EDF 5 is an energetic essay on action game design that is way too much fun to miss.
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Abigail Rocks
"The massive character made his first appearance in the Street Fighter franchise in Street Fighter 3: Second Impact. In Street Fighter V, he'll come to terrorize Metro City Bay Area once more with three costumes, a story chapter, and his own stage.
As you might have guessed by the tires coiled around his biceps, Abigail is a monstrous gear head. When he's not causing trouble, he's driving cars—and when he's not doing either, he's probably in his shop shown in his stage during the reveal trailer. His story chapter will follow his brawls through Metro City to find his missing monster truck."
Martin (Marty) Smith's insight:
Abigail rocks!!!
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When I began gamifying my classes almost 2 years ago, I had no idea of the amazing adventure it would take me on. The immersive learning environment that has been created by this new way o
Martin (Marty) Smith's insight:
Good How To Gamify primer.
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The Game's The Thing
Martin (Marty) Smith's insight:
The game's the thing. We know of no way to keep customers loyal and advocating your content, products, and services without games and gamification.
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CI Games Behind The Scenes
Martin (Marty) Smith's insight:
Interesting "behind-the-scenes" look into video game development.
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New Video Game Reviews & Content
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Gamification and Internet of Things
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From
vimeo
Hyper-Reality presents a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated…
Martin (Marty) Smith's insight:
When The Machines Take Over The "hyper-reality" shared in this video may be true on some level, but we doubt it. We are and will remain HUMANS and so we will use new tools to search for answers to the big questions - why are we here, where is meaning, value, and truth.
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Introduction We will soon present our gamification platform within HiSocial for websites and fan pages on Facebook, the project on which we have been working
Martin (Marty) Smith's insight:
Great gamification primer.
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Kongregate is expanding its game publishing efforts this week via Launchpad X, a new arm of the Launchpad incubator program it opened last year that will fund development of more 'experimental' games.
Martin (Marty) Smith's insight:
Great to see acceptance of our "crazy guy in the basement" or Quirky.com-like idea for building community around User Generated Content and innovation expanding to game developers.
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Marty Note On End of Cash
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Jack Black is the latest celebrity to join YouTube with a new channel, Jablinski Games. The first video includes references to PewDiePie memes and a knowledge of YouTube culture.
Martin (Marty) Smith's insight:
Jack Black is a gamer's gamer. His new channel should rock.
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"Control," Remedy's upcoming, weird-fiction video game due out on console and PC next year, takes place in a single office building in downtown Manhattan, but inside that headquarter of Control are myriad realities, worlds, universes waiting to be explored.
Martin (Marty) Smith's insight:
All the mysteries of the world are contained in a single office building in Manhattan without a doubt. Finally someone has made a video game to that effect.
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Games We Play Discover new gamer, gamer coder, and game player content in Must Play on Flipboard.
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Monopoly Meets Mario Cool collision of the board and electronic games in new Monopoly Gamer edition.
Martin (Marty) Smith's insight:
Interesting idea to branch board games with video games. Potentially smart for both players.
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Gamify Education Gamification has grown in popularity as teachers and educators realize the wealth of potential that games offer their students, no matter the age. Fast fading is the idea that video games are a waste of time. Discover ways games can augment, enhance, and engage students and teachers.
Martin (Marty) Smith's insight:
This post focuses on gamifying education but lessons are applicable to business too.
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Video Game Development Trends
And now the video game biz is embracing micropayments or providing less and less for more and more. Fascinating post with overtones for e-commerce, content marketing, mobile marketing, and digital marketing. http://www.growngaming.com/feature/microtransactions-new-dlc/ Via Jonathan Birkenstamm
Martin (Marty) Smith's insight:
Interesting post about how video games are becoming micropayment gateways. We suspect that trend, one we observed with Harvard Business Review about five years go, will multiply and morph into many business channels.
Chris's curator insight,
October 8, 2019 8:55 PM
With the growing trend of Microtransactions in video games, game companies become aware of another means of making a profit other than through the mere purchase of their games. Through distribution of digital goods for use in the game in exchange for real world money, game companies found a way to profit in a way that did not necessarily rest on the merits of the games themselves, but on social engineering and incentive for players to become sources of recurrent revenue.
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Plague Reverse Marketing We've heard of "reverse marketing" - taking something odious and making it fun - but never seen reverse marketing executed so effectively as Plague, Inc. This new table top game wants to infect your kitchen table, desktop and mind. Too Good.
Martin (Marty) Smith's insight:
Great reverse marketing example.
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Content Marketing & the Game Within The Game
on Curagami: http://www.curagami.com/content-marketing-five-lessons-from-hbo-westworld/
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The fundamental goal of every loyalty program is to engage the customer. How do you do that? The equation seems ridiculously simple — excitement equals engagement.
Martin (Marty) Smith's insight:
Games vs Loyalty You may not think of airline miles as a game, but it is. Not all games create, develop or confirm loyalty. Some games are played with the express purpose of being disloyal.
Deal busters, or people who know what brand they want and are pitting one retailer against another to get the best price, aren't very loyal. They are playing their own game and their winning may be your brand, website or company's losing.
Better to understand how to use game mechanics to increase engagement, listening and curation as this post explains.
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Gamification has tremendous potential in the education space. How can we use it to deliver truly meaningful experiences to students? Learn all about the impact of gaming on education in this infographic.
Martin (Marty) Smith's insight:
Don't be fooled by the title, lots of gamification tips and ideas to steal for biz here
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Mobile developer and publisher FunPlus today announced a new $50 million fund aimed at indie developers -- primarily, but not exclusively, mobile-focused teams.
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It's been a bit since we last saw DARPA's bird-of-prey inspired drone system, but the government's mad science wing hasn't been sitting idle. The Fast Lightweig...
Martin (Marty) Smith's insight:
Wow, you can see the new video game forming here and battling robots is never going to be the same.
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DIscussing how to gamify Cure Cancer Starter with BunchBall Today. Was disappointed to learn Badgeville is so expensive putting it out of the reach of Cure Cancer Starter, our crowdfunding platform for cancer research.
Will be interesting to see if BunchBall can provide multi-level gamification, a smooth admin and the ability to adapt the API for a price we can afford.
"Multi-level gamification" is the ability to create a game path that is consistenlty reward and promotes more game play. The best gamification uses small frequent and visible rewards.
Talking with Matt today. Will report back.
Read my Gamification: Winning Hearts, Minds and Loyalty Online White Paper for AtlanticBT.com.
http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/