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Doug Stevenson reviews some of the science behind why storytelling can make you a more compelling—and effective—trainer. Via Shah Zamri
CCM Consultancy's insight:
“Stories are easier to remember because stories are how we remember. When facts become so widely available and instantly accessible, each one becomes less valuable. What begins to matter more is the ability to place these facts in context and to deliver them with emotional impact.” - Daniel Pink 
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Scoop.it!
Leaders bring out the best in others, but the most successful leaders go even farther: They form lasting emotional bonds. They are the kind of leaders we hold in our hearts. Deep motivation then develops.
CCM Consultancy's insight:
The secret to extraordinary leadership revealed. Find out how emotions play a paramount role.
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“Stories are easier to remember because stories are how we remember. When facts become so widely available and instantly accessible, each one becomes less valuable. What begins to matter more is the ability to place these facts in context and to deliver them with emotional impact.” - Daniel Pink