This year marks the 10th anniversary of the very first iPhone, and smartphone ownership is still on the rise in Europe. The near ubiquity of mobile has led to enormous expectations about mobile booking in travel. However, it's evident that not everyone has embraced the switch from point-and-click to touch-and-swipe for the entire travel planning journey. The top five travel-related activities performed on smartphones are all associated with research-related activities. Once the research is done, however, most travellers switch to the desktop to finalise their plans. Flight and hotel bookings are over five times as likely to be made on desktop and laptop computers than on the powerful, convenient smartphones in travellers' pockets. Find out more.
Via Tourism Australia
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