Adventure travel was once the domain of adrenaline junkies and hardened explorers, but no longer. Now everyone is doing it – seniors, couples and even families. The simple flop and drop reigned supreme for decades, but now, it is no longer enough. People want culture shocks, unusual experiences and the thrills of discovery. They want to get under the skin of a destination in order to truly experience it. This article outlines a few of the trends which are set to characterise the adventure travel sector:
- No longer roughing it.
- Working sustainably.
- Thinking outside the box.
- Venturing further ahead.
- More and more players.
Via Tourism Australia
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Now everyone is doing it – seniors, couples and even families. People want culture shocks, unusual experiences and the thrills of discovery. It can also be less rough, sustainable, makes travelers think outside of the box, and allows to venture further ahead.