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Scooped by Martin (Marty) Smith
June 20, 2013 7:55 AM
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People Think in Pictures, So Should You

People Think in Pictures, So Should You | BI Revolution | Scoop.it

The visual marketing and "lean content" revolution are upon us. The more Infographic-like our marketing is (either for our companies and brands or for ourselves in personal branding) the better.

Martin (Marty) Smith's insight:

Look for my comment on this excellent post.

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Scooped by Martin (Marty) Smith
June 1, 2013 9:49 AM
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Google Plus Hangouts On Air: Why SO Important?

Google Plus Hangouts On Air: Why SO Important? | BI Revolution | Scoop.it

Google Plus Hangouts On Air: Why SO Important?
One MAJOR trend we see is the closer our Internet marketing is to NOW the better it does. Google Plus Hangouts on air may be the most under utilized NOW marketing tool out there.

Under utilized becuse the tech is still TOUGH. This post shares WHY G+ Hangouts are important and a linked Slideshare from @1TalkingMoose shares DIY tips for how to run a successful Hangout On Air.

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Scooped by Martin (Marty) Smith
April 22, 2013 9:28 PM
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Build An Inbound Content Marketing Business in 3 Steps! | Visual.ly

Build An Inbound Content Marketing Business in 3 Steps! | Visual.ly | BI Revolution | Scoop.it
3 steps reveals how to build a successful business selling your own products & services in a niche market!
Martin (Marty) Smith's insight:

If It Was Only This Easy :)
This infographic makes building a content marketing business sound so easy. To give credit, there is a big note at the bottom warning developing a scaled content engine isn't as easy as the rest of the infographic makes it sound (lol).

I would have added TESTING into step Five (my favorite testing tool is Optimizely.com).

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Rescooped by Martin (Marty) Smith from Must Design
March 24, 2013 9:41 AM
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Why Using ‘Vine’ for Marketing Makes Complete Sense

Why Using ‘Vine’ for Marketing Makes Complete Sense | BI Revolution | Scoop.it
By now we all know the benefits of Facebook and Twitter and how they help drive business. And while reading through various feeds, you will have undoubtedly

Via Thomas Faltin, Martin (Marty) Smith
Martin (Marty) Smith's curator insight, March 24, 2013 9:34 AM

There MUST be a way to use Vine for business, but the 6 second looped video has eluded me. This Business 2 Community post helps you find a way in to use Vine for business.

Scooped by Martin (Marty) Smith
March 9, 2013 9:29 AM
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Pinterest Marketing Strategies [graphic]

Pinterest Marketing Strategies [graphic] | BI Revolution | Scoop.it
The hottest social network on the scene is Pinterest, which offers visually dynamic and interactive boards for people and businesses to bond over shared passions. Hey...even Spark & Hustle has a Pinterest board.
Martin (Marty) Smith's insight:

Helpful graphic defining how to use Pinterest to support your Internet marketing efforts. 

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Rescooped by Martin (Marty) Smith from Redacción de contenidos, artículos seleccionados por Eva Sanagustin
February 25, 2013 11:36 AM
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Creating An Enterprise Content Marketing Strategy

Creating An Enterprise Content Marketing Strategy | BI Revolution | Scoop.it
There’s no doubt that communicators are in content overdrive these days. Content is the fuel for social conversation, search engine visibility and e-mail campaigns. Potential customers seek educati...

Via Eva Sanagustin
Martin (Marty) Smith's insight:

How Tos of An Enterprise Content Marketing Strategy
This article is a little on the dry side for my taste. Dry doesn't mean it is inaccurate. As content marketing becomes an enterpise idea we are seeing a trend of posts about how to control it, how to scheudle greatness. 

Good luck with that. I agree with the concept of thinking strategically about content marketing even as I know the best way to make it pay is to do it, to love sharing your most important and intimate truths.

Sure there is a role for caution and careful planning, but make sure you don't squeeze out the juice you try to drink. Leave some room for "magic happens here" and adopt some of these ideas. Remember you get better at anything BY DOING IT and you become great only when you risk real things, things that can be LOST and can hurt in their losing. 

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Scooped by Martin (Marty) Smith
November 18, 2012 10:51 AM
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Gamification For Marketing: Everything You’ll Ever Need To Know | TechCrunch

Gamification For Marketing: Everything You’ll Ever Need To Know | TechCrunch | BI Revolution | Scoop.it
Editor’s note: Tadhg Kelly is a game designer with 20 years experience.

There are plenty of people in and around games who make their living largely through behaving like wizards.


Marty Note
Great article from a gamifying wizard about the way gamificaiton for marketing really workds. Dont't forget to read my free Winning Hearts, Minds and Loyalty Online with Gamification white paper too:

Gamification: Winnint Hearts, Minds and Loyalty Online 
http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/  

Find the Tech Crunch article here:

http://techcrunch.com/2012/11/17/everything-youll-ever-need-to-know-about-gamification/ 


 

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Scooped by Martin (Marty) Smith
June 11, 2013 8:53 PM
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How and WHEN Links Help or HURT Your SEO.

How and WHEN Links Help or HURT Your SEO. | BI Revolution | Scoop.it

Links Are Not Born Equal
Some links come from pages that don't help your SEO (described on the left). Some links REALLY help your SEO (those from PR4 or above websites) and others hurt your SEO (links from spammy neighborhoods or link farms).

Post Panda a link from a PR8 or PR9 website could hurt to if it is all alone. A single link with the proper anchor text from such a highly ranked website must have social signals. Without Facebook likes, shares and other links that PR9 site will stick out like a sore thumb.


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Rescooped by Martin (Marty) Smith from Infographics and Social Media
May 1, 2013 8:15 PM
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15 SEO Writing Tips [5 Infographic, 5 Marty]

15 SEO Writing Tips [5 Infographic, 5 Marty] | BI Revolution | Scoop.it

This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.

 

Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.

 

This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...


Via Lauren Moss, John Boitnott
Martin (Marty) Smith's insight:

Marty's 5 SEO Writing Tips

I've written about how to write for humans and spiders extensively at http://scenttrail.blogspot.com/2009/03/seo-writing-2.html , but here are 5 "quick SEO Writing tips" to add to this excellent infographic:

5 More SEO Writing Tips
* Write out "Stop words" (words like I, and, but, we, them, they spiders can't understand).
* Be specific - one way to write out "stop words" is to be specific.

* Short Sentences - helps eliminate connections (and, but, thus, so).

* Short paragraphs - helps humans read online.

* Use subheads (H2s) - Only ONE H1, but you can have multiple H2s.

 

You may not know about "stop words". I was taught to gauge quality score by putting total words on the top and stop words on the bottom. If you have 10 words with 5 stop words you would have a "quality" score of 2.

I don't have to do the math anymore. Now I WRITE long and edit out as many stop words as I can before copy sounds spamming. Seeing words like "it", "they" or "them" I rewrite by being specific about those things. Sometimes I have to use alternative words since to use the main word to replace a non-specific word like "it" may mean the copy is too keyword dense.

Any word with MEANING is better than a stop word. Write "natural" and train your editing eye to see and replace stop words, long sentences and dense paragraphs. Web writing is more Hemingway than Faulkner, so punch those words out :).

Martin (Marty) Smith's comment, May 2, 2013 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.

I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight, May 3, 2013 4:32 AM

Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)

Joe Wise's curator insight, May 21, 2013 5:31 PM

Any of you SEO gurus out there care to confirm any of this?

Rescooped by Martin (Marty) Smith from Content Curation Is Not Social Media
April 17, 2013 10:00 PM
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The GENIUS of SEO Social Siloing [video]

The GENIUS of SEO Social Siloing [video] | BI Revolution | Scoop.it

This is a VERY advanced discussion of SEO, stay with it and watch it several times as it is very, very important to understand how to create a perpetual downstream traffic system. 


Via themezoom
Martin (Marty) Smith's insight:

Advanced SEO

I too studied SEO Siloing with Bruce Clay, but social was just beginning when I studied SEO with Clay. These Russell Wright videos are a not so subtle pitch, but, for a change, there is real intelligence and genius inside the pitch. 

Concepts such as “Vertical Market Keyword Research” are brilliant and something I've done for years with brute force. The advantage of siloing when your competitors don't can't be overstated. 

One clear advantage is the idea of an ever-expanding traffic set that creates scale faster and faster. Wright is clearly a social / SEO / content marketing genius. Let these videos wash over you a little and you will agree. 

Read my Advanced SEO: Siloing, Bleeding and bottling for more. 
http://scenttrail.blogspot.com/2012/06/seo-advanced-lessons-in-bleeding.html  


Russell Wright on Google Plus
https://plus.google.com/116663504982888286028/posts?partnerid=gplp0 
 

Wright on Scoop.it
http://www.scoop.it/u/themezoom  

themezoom 's curator insight, April 17, 2013 9:31 PM

I love this system! (But I am biased . . . I simply want you to have it ALL see!)

- Russell Wright 

Scooped by Martin (Marty) Smith
March 23, 2013 8:52 AM
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How to Get More Clicks on Twitter [Infographic]

How to Get More Clicks on Twitter [Infographic] | BI Revolution | Scoop.it
I've often said that the best use of Twitter is as a broadcast medium. You should be creating a ton of interesting content and sharing it with your followers.
Martin (Marty) Smith's insight:

Great infographic on hotw to form tweets for maximum response.

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Scooped by Martin (Marty) Smith
March 6, 2013 5:06 PM
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7 Ideas That Matter from Scoop.it

7 Ideas That Matter from Scoop.it | BI Revolution | Scoop.it

Not sure if Scooping @Scoopit content endangers the Space / Time continuum or not, but this is a great summary page of several highly influential articles (several of which I've already Scooped). 

Scoop.it is eating their own dog food here by curating, re-contextualizing and making it easy to find the second act for already existing content - STEAL THAT.  

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Scooped by Martin (Marty) Smith
January 23, 2013 10:15 AM
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In Content Marketing The Title Is THE THING: How To Create Awesome Titles

In Content Marketing The Title Is THE THING: How To Create Awesome Titles | BI Revolution | Scoop.it
Titles are a significant part of your content strategy because they draw readers into your content. Discover our 9 secrets for writing awesome blog post titles.
Martin (Marty) Smith's insight:

Great insight here from @tracycgold on how to create content titles that hook readers, promote shares and help your hard work have longer legs. Who knows, the next great title you create may go mega-viral (Retweets to a potential audience over 200,000). 

Brian Yanish - MarketingHits.com's curator insight, January 23, 2013 4:19 PM

READ THIS - Times up. That is about all the time you have to grab someone's attention in today's fast moving data stream. Don't spend hours writing a great post and forget the KICK BUTT title.

Michael Procopio's curator insight, January 27, 2013 2:35 PM

When I was at HP the editorial team did title tests and found noticable performance improvements.

Debbie Horovitch's curator insight, February 1, 2013 1:44 PM

I need to get a LOT better at writing titles that draw people in! It's an important element - but at the same time, the smart, funny titles that are more like headlines, don't do as well for SEO organic results imho