Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
2014 Media Landscape for B2B Marketers B2B Marketing and Circle Research surveyed over 288 client-side marketers to gather insight into how B2B companies a. Marketing topic(s):B2B Social media marketing.
Business-to-business brands that are familiar and relevant to consumers are more likely to be considered as solutions by prospective business decision-makers (RT @BrandFan: B2B Brands That Connect With Consumers Perform Better
Key Unstoppable Marketing Trends–Part I Minonline (subscription) Branding is important and it's great to be able to provide that exposure, but helping a marketer populate their CRM database with qualified prospects is a huge win-win.
CMSWire 5 Types of Influencers B2B Marketers Need to Engage Now CMSWire You need to flag these customers as brand advocates in your CRM database, develop dedicated marketing campaigns to get them sharing branded content, and acknowledge and...
What Are B2B Brands Not Embracing Now But Need To Right Away? One of the things that I see particularly among B2B organizations is that they say, “Oh, social is for consumer businesses.” They often scoff at it, and then set ...
Social Media for B2B Companies: Is It Worth It? Business 2 Community While Social Media Marketing has taken a front seat in B2C marketing, B2B's sometimes struggle with whether social media platforms (other than LinkedIn) are worth exploring.
RiechesBaird CEO Ryan Rieches talks with Bill MacElroy, CEO and Founder of Socratic Technologies, to discuss the findings of a recent global study which gath...
Google Plus est un outil très intéressant pour les entreprises. En effet, vous ne le savez peut-être pas encore, mais il vous permet d'obtenir une très bonne visibilité
La « Marque B2B » semble être un oxymore. D’un côté, la marque, vecteur émotionnel qui relève de l’intangible et actif relationnel chargé de symboliques. De l’autre, le B2B, acte entre professionnels, réputés rationnels, avec des cahiers des charges fonctionnels à l’appui.
B2B video has gained a bad reputation. But Charlotte De Maria, account manager at ITN Productions, urges marketers to adopt some B2C techniques to make engaging video (HOW TO: Use B2C techniques in B2B #video.
Last week, I had the opportunity to travel to Chicago for the Business Marketing Association conference (BMA14). This event brought together close to 1,000 of the world’s leading B2B marketers to (Where is #B2B Going ?
Comment dire des histoires et être entendu par vos clients professionnels, alors qu'ils voient passer environ 5000 messages marketing chaque jour ? La réponse avec une infographie publiée par Lookbook.
Prevent a Procurement Nightmare: Don't Lose Millions Because of Bad Supplier ... sourcingfocus.com If you are responsible for supply chain management, supplier relationship management, procurement, purchasing our sourcing, keep reading.
L’identité d’une marque est ce qui permet de la définir et de la différencier. Elle s’appuie sur un ensemble d’éléments de reconnaissance (nom, logo, graphisme…) mais aussi sur le discours que l’entrepreneur construit autour de sa société.
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