Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Post Your Press Release on IndustrialPR.net (National News: Source One Report Identifies Growing Trend in Supplier Relationship Management Among Strategic...
When it comes to B2B lead generation, you have to admit that getting in touch with your target market can be pretty hard. These days, with the explosion of online B2B lead generation and ...
Key Account Management This 7 part online training series offers a comprehensive overview of Essential Selling Skills broken down into manageable and practic...
The Biggest Mistake Made in Business Marketing Huffington Post This happens all the time because businesses and marketing newbies try to make their products and services all things to all people - rather than fishing with the kind of lure that...
Direct Marketing News Customer Centricity is Proving Profitable for B2B Brands Direct Marketing News Now a recent study from strategic branding firm Siegel+Gale shows that B2B brands with this same customer-centric approach are also seeing a boost...
BusinessNewsDaily Beyond PowerPoint: 10 Business Presentation Tools BusinessNewsDaily Instead of hiring a professional animator or purchasing expensive animation software, use PowToon, which offers an affordable and easy-to-use interface with all...
The Joke's on You Don’t kid yourself, fellow B2B executive. Modeling your content marketing plan around the recent success of Coca-Cola’s content marketing campaign is a surefire way to fall ...
Manufacturing.net Price Vs. Cost: OEM And Supplier Knowledge-Sharing Manufacturing.net Purchasing and supply management that have traditionally focused on price are starting to take heed of a bigger value proposition and a more overall holistic...
Trade shows are an investment but the expense beyond the booth can be used for marketing materials that will be used long term and in a variety of different ways.... (Tech.
There are hundreds of trade shows to attend within every niche and even small business trade shows for small to mid-sized companies. When you've found the right show for your business the work is just beginning.
Download your free Request for Proposal template here. This RFP template, along with many other templates for project management are available for free downloads. (Need a template for a project management task?
Many business-to-business companies have turned their back on social media marketing like a divorced son-in-law. Didn't work, won't work. Neal Schaffer, author of Maximize Your Social, thinks you're wrong.
Business 2 Community 5 Types of Influencers B2B Marketers Need to Engage Now Business 2 Community You've seen the stats: 60 to 80 percent of the buying process is done before anyone wants to chat with your chomping-at-the-bit sales reps.
Dag Holmboe trekked along the 26.2-mile running route from Hopkinton, Mass., to Boston for the 2014 Boston Marathon in April.Meanwhile, Holmboe put his Twitter analytics engine to work.
Supplier Management Is Inflecting from Cost to Strategic Innovation ThomasNet News Hackett Group predicts that in three years, supplier relationship management will out-deliver sourcing in terms of monetary value as a percentage of total spend.
Decision Making Unit (DMU) - this article explains Philip Kotler’s Decision Making Unit. After you have read the article you will understand the concept, the roles and their function.
Lynn Serafinn examines 7 current influences impacting the world of business and marketing, and explores how they might change our future for the better.
The concept of a brand is a bit more complex in the industrial or B2B markets as the brand has to convey a whole bundle of values to multiple stakeholders in the buying process or in company decision making unit.
Aviation International News EBACE 2014: Optimistic Event Kicks Off With Multiple Product Launches Aviation International News The company has already engaged more than 100 suppliers, and it announced at EBACE that Fokker Aerostructures will supply...
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