The Content Marketing Hat

Virtual events are an amazing way to connect with your audience. Whether you’re trying to reach a wider audience or offer live-event options for people who aren’t able to attend in person, virtual events can be an excellent choice. Virtual events allow attendees to engage with your brand, with your event, and with each other virtually. So what is a virtual event? And how do you effectively market your virtual event?

That’s exactly what we’ll cover in this article.

For large virtual events, 65% of marketers need more than 6 weeks to promote the event. Which means, whether your event is coming up yet this quarter or later this year, you need a strategy and a virtual event planner. Here are 4 options.

Virtual event planning really boils down to thinking through what you want to accomplish, specifically, and putting together a strategy that actually sets out to achieve that outcome.

If you’re looking for the best Blogging or Content Marketing Course online, then this article is right up your alley. Content marketing is a powerful tool that can be used to create buzz and interest in a product or service. In this post, we’ll go over some of the most popular courses available today, both commercial and from universities!

Today’s interview is with a terrific writer whom I’ve known and followed for years, Gini Dietrich. Gini’s blog & educational content through SpinSucks is easily one of the most authoritative in the content marketing industry.

Gini is thoughtful and witty, and I can’t wait to share her insights with you, so let’s dive in.

"Publish another video. That's where your success is waiting." I loved this comment from Owen Hemsath​. At the outset, it's about not giving up and continuing to drive or your goals.

On a deeper level, though, it's about not resting on your laurels and continuing to serve your audience and community.

Read more about Owen and his approach to creating video content in today's interview:

While I usually prefer to think about positive outcomes, and encourage my clients and friends to always look for the best that can happen in any situation…

…now is not one of those times.

We can proceed with a positive mindset and remind ourselves that this part of the virtual event planning process is designed to ensure our virtual event goes off without a hitch and is as stress-free as possible. However, we still need to devote this time to actively thinking about and considering what can go wrong to build a virtual event backup plan.

We have to What If ourselves for a while. Sorry about that.

The most common purpose for putting on a virtual event is for leads & sales, and while that’s a terrific reason, here's an idea that you might not have considered. An approach that can create tremendous value & insight for your brand.

Customer discovery.

There are so many marketing podcasts out there, it can be hard to know where to start. Here’s a list of the best marketing agency podcasts that will help give you some insight into what you need to know to stay up-to-date with digital media today.

Here's my BIG LIST of free tools for bloggers, including free access to one of my signature presentations on how to achieve 10X content!

Do you struggle to blog and create long form content? With an AI assistant like Jarvis by your side, the process can be fast & efficient.

Cornerstone content... pillar content... skyscrapers... pyramids... is it all the same? Why does it matter?

Learn more in today's #BloggingTips article.

Have you ever wanted to be an author? Or perhaps you just like the idea of getting checks from Amazon ever month in passive book sales.

Either way, getting started as an author on Amazon isn't hard, and today's article takes you step by step.