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How To Use Video For Virtual Event Marketing

Learn to employ a video-first strategy that leverages psychological triggers, beats the algorithms, and fuels your virtual event marketing.
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What Else Can You Do With A Virtual Event Platform?

Your virtual event platform is likely your largest investment for your event, so here are 8 other ways you can use it!
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How To Plan A Virtual Event Successfully

There are four key steps to plan a virtual event and they must be done in order, before anything else. Start here.
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This is the absolute best place to begin if you're considering running your own virtual event... or in-person or hybrid as well!

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Stay Calm And Virtual Event Plan On

Stay cool, calm, and collected during your virtual event no matter what.
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It was 4:15pm Saturday afternoon and I was rushing up the main road from our house to the next city over. Traffic was not cooperating.

“Will we get there in time?”

My daughters in the back of the car knew we were pressed for time.

“You bet. We’ll be there right on time.”

The problem was, getting to an event that you’re running “on time” isn’t on time at all. It’s late.

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6 Ways To Market Your Virtual Event

Once you've started planning, the next step is to market your virtual event, and here are six tactics to consider.
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Virtual events are an amazing way to connect with your audience. Whether you’re trying to reach a wider audience or offer live-event options for people who aren’t able to attend in person, virtual events can be an excellent choice. Virtual events allow attendees to engage with your brand, with your event, and with each other virtually. So what is a virtual event? And how do you effectively market your virtual event?

That’s exactly what we’ll cover in this article.

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Choose Your Virtual Event Platform Before Building Your Agenda

Your entire event experience should play to the strengths of your virtual event platform, so it's best to know what those are first.
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Virtual Event Planner Options You Need To Consider Today

Learn the different virtual event planner options that are available, and which kind will best serve your needs.
Mike Allton's insight:

For large virtual events, 65% of marketers need more than 6 weeks to promote the event. Which means, whether your event is coming up yet this quarter or later this year, you need a strategy and a virtual event planner. Here are 4 options.

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Virtual Event Strategy: Your Why is Why You're Unfocused

The 1st step in a successful virtual event strategy is to determine your Why. This episode of The Virtual Event Strategist Podcast will help.
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Virtual event planning really boils down to thinking through what you want to accomplish, specifically, and putting together a strategy that actually sets out to achieve that outcome.

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The Big List of Virtual Event Session Ideas

Create a diverse and engaging agenda for your next conference using this list of virtual event session ideas.
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How To Create Highly Engaging And Memorable Virtual Events

If you want your virtual events to be engaging and memorable, you have to create space for networking opportunities called Magical Moments.
Mike Allton's insight:
Sorry, attendees of your next #VirtualEvent likely won't remember much of what you try to teach them.
 
But what they WILL remember are stories & people, born from
 
✴️ Magical Moments ✴️
 
that can happen between sessions.
 
 
#SoldOutSummits
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How To Achieve And Maintain A Growth Mindset For Your Agency

How To Achieve And Maintain A Growth Mindset For Your Agency | The Content Marketing Hat | Scoop.it
How do you grow your marketing agency strategically? With the right mindset.
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4 Ways to Impress Virtual Event Speakers - Pro Tips for Success

The success of your virtual event depends on your speakers and here are four ways to help and support them.
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9 Tips To Improve Blog Post Accessibility

9 Tips To Improve Blog Post Accessibility | The Content Marketing Hat | Scoop.it
Blog post accessibility is important because it helps people, even those without disabilities, read and understand your content better.
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In this article we’ll discuss what accessibility means in relation to blogs posts as well as how to make your own blog posts more accessible so that readers can enjoy them better!

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The Virtual Event Marketing Strategy You Need Today

The Virtual Event Marketing Strategy You Need Today | The Content Marketing Hat | Scoop.it
If you want to hit all your event goals, you need a robust virtual event marketing strategy and plan in place. Start here.
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How Do You Determine Virtual Event ROI

Learn how to achieve virtual event ROI, as well as how to recognize, track, and report on it, ensuring you hit all of your objectives.
Mike Allton's insight:
Can you prove to your boss that your virtual event plan will work? That it'll see real ROI?
 
In this week's podcast, we
 
⚡️ Break down how to achieve ROI
📈 Outline how to measure & report SUCCESS
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How To Make Money With Virtual Events

Understand what you can do, how you can do it, and how it all ties together to make money with virtual events.
Mike Allton's insight:

What can you charge for? What options do you have? Aren’t virtual events just for brand awareness and lead generation?

That’s what we’re diving into, in this week’s episode of The Virtual Event Strategist Podcast. Hope you’re ready to make it rain!

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Maintain Mental Health While Planning Virtual Events

Combine support habits and systems with careful virtual event planning, and you'll ensure maintained and improved mental health.
Mike Allton's insight:
How're you handling stress right now?
 
Your mental health is important! So important that I want you to take 15 minutes to read or listen to today's podcast. Because whether you're planning a virtual event or not, this will help.
 
You'll feel better.
 
🎧
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Always Have A Virtual Event Backup Plan

How do you put together a virtual event backup plan? Learn how in this episode of the Virtual Event Strategist podcast.
Mike Allton's insight:

While I usually prefer to think about positive outcomes, and encourage my clients and friends to always look for the best that can happen in any situation…

…now is not one of those times.

We can proceed with a positive mindset and remind ourselves that this part of the virtual event planning process is designed to ensure our virtual event goes off without a hitch and is as stress-free as possible. However, we still need to devote this time to actively thinking about and considering what can go wrong to build a virtual event backup plan.

We have to What If ourselves for a while. Sorry about that.

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Virtual Event Strategy: How To Rally Resources To Help You

This episode of The Virtual Event Strategist Podcast will help you find people and resources to help execute your virtual event strategy.
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Virtual Events As Powerful Customer Discovery Tools

Learn how virtual events can help define personas, throughout the entire lifecycle of the customer journey.
Mike Allton's insight:

The most common purpose for putting on a virtual event is for leads & sales, and while that’s a terrific reason, here's an idea that you might not have considered. An approach that can create tremendous value & insight for your brand.

Customer discovery.

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10 Benefits of Virtual Events for SaaS Brands

10 Benefits of Virtual Events for SaaS Brands | The Content Marketing Hat | Scoop.it
Understand all the benefits of virtual events, particularly for brands just like yours in the SaaS, including leads, sales and more.
Mike Allton's insight:

Doubtless you’ve seen other organizations and brands in your industry host online conferences and summits, but you may yet be wondering whether the benefits of virtual events are sufficient for your business, specifically. What will the return on your investment be?

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What Is The ROI of Virtual Events?

What Is The ROI of Virtual Events? | The Content Marketing Hat | Scoop.it
Should you take the time and spend the money to host your own virtual event? Is virtual event ROI even possible? Let's find out.
Mike Allton's insight:

Should you take the time and spend the money to host your own virtual event?

 

What benefits will you and your brand actually realize? What will your return be on that investment?

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How Marketing Agencies Scale Video Production For Clients

How Marketing Agencies Scale Video Production For Clients | The Content Marketing Hat | Scoop.it
Learn how to scale video production for your agency to provide clients with better-performing videos faster.
Mike Allton's insight:

Statistics show that 55% of people watch videos online every day, and social media videos generate up to 1200% more shares than text and images combined. These numbers should tell you everything you need to know about video content marketing and how important it is to scale video production.

And yet, many business owners still aren’t convinced.

And even those who are convinced lack the skills and resources they need to create video content consistently. Because the truth is, to be successful with video content marketing, businesses need to create, edit, repurpose, and distribute those videos again and again.

This means there’s tremendous opportunity here for you and your marketing agency.

That’s what we’re covering in today’s episode of Agency Accelerated.

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Best Marketing Agency Podcasts for Growing Agencies -

A great way to grow & scale is to listen to marketing agency podcasts, and here are 16 to binge on and subscribe to.
Mike Allton's insight:

There are so many marketing podcasts out there, it can be hard to know where to start. Here’s a list of the best marketing agency podcasts that will help give you some insight into what you need to know to stay up-to-date with digital media today.

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10+ Free Tools for Bloggers: Publish, Research, Promote and More

This list of free tools for bloggers will save you both money and time, making your blogging efforts more effective!
Mike Allton's insight:

Here's my BIG LIST of free tools for bloggers, including free access to one of my signature presentations on how to achieve 10X content!

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