The Content Marketing Hat

I recently launched an influencer program designed to help creators and executives like you develop themselves into successful B2B influencers, working with dream-brands to land sponsorship deals. Given that it’s one of the first programs of it’s kind, it’s natural that there’ve been a lot of questions. What’s included? How does it work? What will I get out of it?

Does it really work??

I’m going to take a moment to answer all of those and more, and if by the end you still have more questions, just reach out. Cool? Let’s dive right in.

https://www.thesocialmediahat.com/blog/influencer-program-introducing-the-b2b-influencer-incubator/

This is the absolute best place to begin if you're considering running your own virtual event... or in-person or hybrid as well!

It was 4:15pm Saturday afternoon and I was rushing up the main road from our house to the next city over. Traffic was not cooperating.

“Will we get there in time?”

My daughters in the back of the car knew we were pressed for time.

“You bet. We’ll be there right on time.”

The problem was, getting to an event that you’re running “on time” isn’t on time at all. It’s late.

Virtual events are an amazing way to connect with your audience. Whether you’re trying to reach a wider audience or offer live-event options for people who aren’t able to attend in person, virtual events can be an excellent choice. Virtual events allow attendees to engage with your brand, with your event, and with each other virtually. So what is a virtual event? And how do you effectively market your virtual event?

That’s exactly what we’ll cover in this article.

For large virtual events, 65% of marketers need more than 6 weeks to promote the event. Which means, whether your event is coming up yet this quarter or later this year, you need a strategy and a virtual event planner. Here are 4 options.

Virtual event planning really boils down to thinking through what you want to accomplish, specifically, and putting together a strategy that actually sets out to achieve that outcome.

What can you charge for? What options do you have? Aren’t virtual events just for brand awareness and lead generation?

That’s what we’re diving into, in this week’s episode of The Virtual Event Strategist Podcast. Hope you’re ready to make it rain!

While I usually prefer to think about positive outcomes, and encourage my clients and friends to always look for the best that can happen in any situation…

…now is not one of those times.

We can proceed with a positive mindset and remind ourselves that this part of the virtual event planning process is designed to ensure our virtual event goes off without a hitch and is as stress-free as possible. However, we still need to devote this time to actively thinking about and considering what can go wrong to build a virtual event backup plan.

We have to What If ourselves for a while. Sorry about that.

The most common purpose for putting on a virtual event is for leads & sales, and while that’s a terrific reason, here's an idea that you might not have considered. An approach that can create tremendous value & insight for your brand.

Customer discovery.

Doubtless you’ve seen other organizations and brands in your industry host online conferences and summits, but you may yet be wondering whether the benefits of virtual events are sufficient for your business, specifically. What will the return on your investment be?

Should you take the time and spend the money to host your own virtual event?

What benefits will you and your brand actually realize? What will your return be on that investment?

Statistics show that 55% of people watch videos online every day, and social media videos generate up to 1200% more shares than text and images combined. These numbers should tell you everything you need to know about video content marketing and how important it is to scale video production.

And yet, many business owners still aren’t convinced.

And even those who are convinced lack the skills and resources they need to create video content consistently. Because the truth is, to be successful with video content marketing, businesses need to create, edit, repurpose, and distribute those videos again and again.

This means there’s tremendous opportunity here for you and your marketing agency.

That’s what we’re covering in today’s episode of Agency Accelerated.