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Amazon's initiative to insert ads into Prime Video helped drive ad revenue up 20% for Q2 2024, but that was less than analysts projected.

Comscore said it now measures YouTube audiences across all digital devices in the U.S. The new capability adds data about YouTube viewing on connected TVs to Comscore’s Video Metrix Multi-Platform product, enabling advertisers to better evaluate ad campaigns that incorporate YouTube.

The first week of July recorded 313 billion viewing minutes across streaming platforms, a record high for a single week. Sunday, July 7, delivered the fourth-highest daily level of streaming viewership ever recorded by Nielsen.

VoD is having a transformational influence on India’s film and TV Industries, its wider economy and soft power, says an in-depth study.

Roku's Q2 2024 results beat Wall Street expectations, helped by a 2% drop in operating expenses and a 39% increase in devices revenue.

Media and entertainment growth will be fueled by advertising over the next five years, according to consultancy PwC in its annual outlook.

Nielsen's monthly platform rankings for June show streaming grabbing more than 40 percent of all TV usage, the first time that's ever happened.

While linear TV has lost watch time to on-demand streaming, rising video consumption on social media platforms is increasingly competing with viewing that happens on SVOD services.

Global spending on Korean cultural products is forecast to nearly double to US$143 billion (S$192 billion) by 2030, according to new research released by TikTok and analytics company Kantar.

This year, YouTube’s content spend, at almost $20 billion, will top that of any other VOD-first player, according to a new Ampere Analysis report.

The streaming giants accounted for more than half of all SVOD commissions globally in the first quarter of this year, a new report by Ampere Analysis finds.

Media Partners Asia's (MPA) ampd subsidiary has launched Vision, a new analytics platform for VOD insights across Asia.

Comcast in its Q2 earnings report 2024 discussed streaming service Peacock and its loss, advertising, and the NBCUniversal film and box office trends.

The Google-owned video platform still saw its ad haul rise by 13 percent compared to last year.

The one cloud amid Netflix's strong Q2 2024 earnings report: Its still-nascent advertising biz is struggling to monetize a growing user base.

Frequent viewing of foreign-language content in English-speaking markets has risen in the last four years.

Gaming has a vast global audience and is a key driver of culture, yet in-game advertising spend remains stubbornly low, according to WARC Media’s latest Global Ad Trends report titled Gaming: Advertising’s untapped opportunity.

The advertising market in the Asia-Pacific region is poised to grow by 5.1% in the current year and at an average 4% through to 2029, when it would reach $290 billion.

India Ratings and Research has projected a stable rating outlook for broadcasters for FY25, noting that subscription-based digital platforms created by broadcasters will command a greater share of revenue growth.

The U.S. streaming landscape remains strong but subscription fatigue and rising competition from social media content are hampering growth going forward, according to the 2024 Global Streaming Study from consultancy firm Simon-Kucher.

Netflix rang up solid subscriber gains in the second quarter of 2024 — considerably better than Wall Street expected — and posted financial results that beat forecasts.

‘500 channels and nothing to watch’ is the familiar refrain of customers frustrated with expensive cable packages. In today’s streaming world, a similar question remains: with so many platforms and abundance of content from which to choose, what’s worth paying for?

The number of digital video subscriptions worldwide will reach 3.5 billion by 2028, per a new study from Juniper Research, a 14 percent gain from the 3.1 billion subs this year.

Rock Entertainment Holdings has announced the launch of its new free ad-supported streaming television (FAST) Channels, Jelly Jamm World and Free Movies on sooka, a Malaysian streaming app for global and local LIVE sports, Asian entertainment, children’s entertainment and curated local Originals.