Streaming has entered a new phase of maturity. As content growth slows, platforms and broadcasters are increasingly partnering to expand reach, while live sports and ad-supported models continue to drive audience engagement.
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Streaming has entered a new phase of maturity. As content growth slows, platforms and broadcasters are increasingly partnering to expand reach, while live sports and ad-supported models continue to drive audience engagement. 
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Apple TV is the only major streamer increasing its proportion of scripted content in its US catalogue as competitors battle for position in an unscripted, ad-driven market, according to research from Ampere Analysis.
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From
deadline
The new unit, which will be led by Tohru Iokibe, a 25-year veteran of Sony Corp, will aim to deepen ties between Crunchyroll and the Japanese anime community and boost its global profile.
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Netflix’s drive into the world of live sport (broadly defined) has taken another step with the acquisition of exclusive WWE rights in Japan.
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From
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Disney Entertainment and Netflix have entered into an expansive new content licensing agreement, which will bring an eclectic mix of library titles and current-season TV shows to Netflix for varying periods of times.
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variety
Spending on video content in seven major markets across Asia is expected to climb to $15.1 billion in 2026, according to Media Partners Asia‘s “Asia Video Content Dynamics 2026” report.
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In subscription businesses, not all subscribers are equally valuable. The more engaged users are, the more likely they are to stay and the less likely they are to churn.
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From
variety
In a world where AI is capturing every conversation, a series of experts is trying to figure out what it actually means for the world of entertainment.
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The video platform is launching Shorts Series, while adding new functionality to its TV interface.
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Ed Couchman, Head of Advertising UK, opened Netflix’s first UK Upfront – held in Central London on September 24th – with a call to brands and advertisers to get closer to the company’s growing business.
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Samsung TV Plus has reached a deal with Front Office Sports Studios to bring a daily sports news show to its users.
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India’s entertainment and media industry is projected to grow from $25.7 billion in 2025 to $36.7 billion by 2030, according to PwC India. The sector is expected to outpace global growth, driven by digital advertising, OTT, gaming, regional content and connectivity, while AI increasingly reshapes content creation, distribution and monetisation.
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The APAC region now accounts for 36 percent of global greenlights across Prime Video, Apple TV+, Disney+, HBO Max, Netflix and Paramount+.
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Global advertising spend is expected to rise by 11.9% this year to $1.34 trillion, driven in part by social media, which is projected to be up by 21.3% to $394.6 billion, according to WARC Media.
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From
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Disney+ and Vidio are launching a joint subscription that packages Disney+ Standard with Vidio Ultimate All Screen and puts Marvel, “Star Wars” and Korean series in the same plan as Premier League and UEFA Champions League soccer.
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The agreement, announced at Mipcom, will bring a TVing-branded hub to Shahid, with simultaneous Korean series releases across the Middle East and North Africa and an exclusive broadcast window on MBC4.
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The role has been appointed to Sarah Christie, former Head of Australian and New Zealand Originals at Amazon MGM Studios, who will start at the streamer in November.
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Amazon Ads introduces Interactive Video Ads and Pause Ads on Prime Video India, enhancing viewer engagement and driving brand actions during the festive season.
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Live sports remains one of advertising’s most valuable environments for reaching passionate fans at scale. As sports viewing shifts across screens, advertisers are increasingly following those fans to streaming TV.
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A TVision report by Viant found that people watch 4+ hours of video a day, but only pay attention to ads for about 9 minutes of that — and it’s shrinking every year.
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Connected TV is changing what Indian media companies make, not just where audiences watch it, with Prime Video now developing shows around whether audiences will watch them together, executives said at the FICCI-Frames conference in Mumbai.
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Media firms in Singapore can apply for funding and training to develop live action and AI-generated micro-dramas under a new government-backed programme to help firms cater to fast-changing audience consumption habits.
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The settlement with state attorneys general says the combined company has to maintain the service for the five-year term of the deal.
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Advertising revenues across the Asia Pacific will increase by 5.3% to reach $276.1 billion this year, Media Partners Asia (MPA) projects, with digital now accounting for 75% of all spend and retail media generating twice as much as linear TV.
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A Media Partners Asia (MPA) report into anime shone a spotlight on audiences’ love for the genre on the U.S. streaming behemoth, which has anime hits like Blue Eye Samurai, Cyberpunk: Edgerunners and the upcoming Bass X Machina, along with its live action adaptation of One Piece.
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