Spending on video content in seven major markets across Asia is expected to climb to $15.1 billion in 2026, according to Media Partners Asia‘s “Asia Video Content Dynamics 2026” report.

In subscription businesses, not all subscribers are equally valuable. The more engaged users are, the more likely they are to stay and the less likely they are to churn.

In a world where AI is capturing every conversation, a series of experts is trying to figure out what it actually means for the world of entertainment. 

The video platform is launching Shorts Series, while adding new functionality to its TV interface.

Ed Couchman, Head of Advertising UK, opened Netflix’s first UK Upfront – held in Central London on September 24th – with a call to brands and advertisers to get closer to the company’s growing business.

Samsung TV Plus has reached a deal with Front Office Sports Studios to bring a daily sports news show to its users.

The APAC region now accounts for 36 percent of global greenlights across Prime Video, Apple TV+, Disney+, HBO Max, Netflix and Paramount+.

NBCUniversal and U-Next have entered into a long-term strategic partnership in Japan, bringing NBCUniversal’s international streaming brand Universal+ exclusively to the platform alongside joint initiatives with Universal Studios Japan and new global distribution pathways for Japanese content.

Lightning International, a specialist in content and entertainment distribution, has partnered with REMOW, a powerhouse in Japanese entertainment distribution and production, to launch Samurai vs Ninja, a 24/7 FAST channel dedicated to Samurai and Ninja content, on Samsung TV Plus SE Asia.

Launching in October across the the UK, Ireland, US, the Canada Germany, Austria, Switzerland, France, Italy, Spain, Australia and New Zealand, JustWatch TV will offer free ad-supported viewing, transactional rental options, and an ad-free subscription-based option.

Samsung TV Plus India, has expanded its content offering to 200 streaming TV channels, bringing more entertainment choices to millions of viewers across the country.

Across movie advertisements aired between May 1st and August 12th 2026, broadcast advertising declined sharply, while CTV impressions climbed, according to analysis from AdImpact.

Live sports remains one of advertising’s most valuable environments for reaching passionate fans at scale. As sports viewing shifts across screens, advertisers are increasingly following those fans to streaming TV.

A TVision report by Viant found that people watch 4+ hours of video a day, but only pay attention to ads for about 9 minutes of that — and it’s shrinking every year.

Connected TV is changing what Indian media companies make, not just where audiences watch it, with Prime Video now developing shows around whether audiences will watch them together, executives said at the FICCI-Frames conference in Mumbai.

Media firms in Singapore can apply for funding and training to develop live action and AI-generated micro-dramas under a new government-backed programme to help firms cater to fast-changing audience consumption habits. 

The settlement with state attorneys general says the combined company has to maintain the service for the five-year term of the deal.

Advertising revenues across the Asia Pacific will increase by 5.3% to reach $276.1 billion this year, Media Partners Asia (MPA) projects, with digital now accounting for 75% of all spend and retail media generating twice as much as linear TV.

A Media Partners Asia (MPA) report into anime shone a spotlight on audiences’ love for the genre on the U.S. streaming behemoth, which has anime hits like Blue Eye Samurai, Cyberpunk: Edgerunners and the upcoming Bass X Machina, along with its live action adaptation of One Piece.

HBO Max will launch on Prime Video and Hulu Japan in October, giving subscribers access to the streamer’s slate of HBO, Warner Bros. Pictures, Warner Bros. Television, DC Studios and Max originals programming, including a new HBO original “Harry Potter” series debuting at Christmas.

Hollywood was slow to break into microdramas, but the major studios and streamers are there now.

Vidio and ReelShort launch their first Indonesian partnership Sept. 1, bringing hundreds of microdramas and local co-productions to the platform.

Mintegral, a leading AI-powered interactive advertising platform, has released its H2 2026 Global Non-Gaming App Trends Report. The report highlights that global non-gaming app downloads reached 47.5 billion in H1 2026 — a 16.6 per cent year-over-year increase.