Streaming audiences are waiting longer than ever for the return of Original shows. According to new research from Ampere Analysis, the average gap between seasons of Scripted Originals has almost doubled from 12 months in 2020 to 21 months in 2025.
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Media Dynamics Inc (MDI) reports that, for the first time, streaming in the US captured more primetime upfront ad dollars than linear TV as the shift to streaming continues. 
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Holywater Tech, the AI-first technology company behind vertical streaming platform My Drama, in partnership with management consulting firm Owl & Co, has released The State of Microdrama 2026.
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Disney leaders took time at the three-day D23 fan fest for panels on how sports, local language and vertical media are big growth drivers for Disney+.
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PCCW’s regional streaming service Viu and Thai streamer Truevisions Now have signed a content collaboration to bring a curated selection of premium Thai series to Viu users across Southeast Asia.
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Crunchyroll, the anime SVoD service, has announced a collaboration with Appning by Forvia, an automotive apps distribution platform, which will allow users to stream Crunchyroll content in select vehicles.
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Disney is looking to add more live sports to Disney+, starting with additional college football simulcasts in the fall.
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Disney posted mixed results for the June 2026 quarter, as Disney+ and Hulu continued to boost profits and the theme parks division turning in solid performance.
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Apple TV viewership hit an all-time high in Q3 2026 but tough comps from the release of F1 the year before slowed growth at Apple’s Services division.
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Prime Video India expands content deal with CJ ENM July 27, 2026 Prime Video India and Korean entertainment powerhouse CJ ENM have announced a multi-year distribution deal to expand the streamer’s K-content offering for Indian audiences.
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HBD Max announced two new mobile features for the U.S. market. The headline one is titled “HBO Max Shorts,” and is “designed to help users discover something to watch by highlighting iconic and memorable scenes from the HBO Max library in a vertical, scrollable feed,” per the platform.
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Microdrama viewership has grown 28-fold over the past two years, and it’s not just for women of a certain age anymore. More than two-thirds of users, male and female, watch romance-based series. And just like TV, microdrama viewership typically peaks on Sunday nights between 8-10 p.m.
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Amazon is making a move to embed its Amazon Luna cloud gaming service within its Prime Video platform, enabling much easier discovery for the video game offering.
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Netflix reported earnings for the second quarter of 2026 as investors remain concerned over a slowdown in viewer engagement.
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Subscription streamers in North America, such as Netflix and Disney+, have embraced ad tiers, and across both advertising and subscription revenues, ad tiers are now the dominant monetisation model in the region.
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Microdrama platform ReelShort is on track for a 34% increase in revenue to $1.05BN in 2026, according to a report from Media Partners Asia.
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While there were no launch announcements, CEO Josh D'Amaro said it's "definitely something" the company is considering.
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Indonesia's first industry alliance dedicated to FAST (Free Ad-supported Streaming TV) has been launched in Jakarta, bringing together broadcasters, technology companies and media organisations to support the digital transformation of television.
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Streaming is no longer a single-screen game. As Indian viewers add more services and CTV increasingly overlaps with traditional television, the industry is facing a familiar problem: how do you measure audiences consistently across screens?
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Consumers in the UK and US now spend almost 11 hours a day consuming media, but their media diet is about much more than screen time.
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Crunchyroll continues to grow paid subscriber numbers, but lower revenues from motion pictures was due to the studio only releasing one theatrical film in North America in the period. Music sales were boosted by the renewed interest in Michael Jackson.
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The new deal expands on a wide-ranging agreement inked between Google and NBCUniversal last year, and will also see NBCU stream some live sporting events on its YouTube channels.
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Sony’s Crunchyroll is partnering with Starz on its first traditional streaming bundle to grow its anime streaming service in the U.S. market.
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Creators on TikTok will get access to Disney photo and video assets if they opt-in to the program, with their videos living on both platforms.
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TV OS becoming front door to streaming in US July 28, 2026 Smart TVs are becoming the most influential gatekeepers in entertainment, playing an increasingly important role in how US viewers discover and watch content, reports Hub Entertainment.
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The social platform says it will test a video-first look for users when they open the app in select countries, potentially bringing it to the U.S. next year.
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