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May 18, 2017 12:26 AM
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China's Online TV Pushes Product Placement to Crazy New Levels

China's Online TV Pushes Product Placement to Crazy New Levels | AVIA OTT NEWSLETTER | Scoop.it
From adage.com - May 15, 2017 8:00 PM
China's reality shows and variety shows are testing the frontiers of brand integrations. How far can things go without turning viewers off?
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AVIA OTT NEWSLETTER

AVIA OTT NEWSLETTER

Your biweekly dose of OTT industry news, trends and research.
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February 9, 9:40 PM
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Netflix Tops 325 Million Subscribers, Plans to Boost Content Spending 10% to $20 Billion in 2026

Netflix Tops 325 Million Subscribers, Plans to Boost Content Spending 10% to $20 Billion in 2026 | AVIA OTT NEWSLETTER | Scoop.it
From variety.com - January 20, 4:13 PM

Netflix said it had more than 325 million subscribers worldwide as of the end of 2025 -- up from 301.2 million a year prior -- as it looks to get even bigger by buying Warner Bros.

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February 9, 9:44 PM
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Samsung TV Plus Starts 2026 with Over 100 Million Monthly Active Users

Samsung TV Plus Starts 2026 with Over 100 Million Monthly Active Users | AVIA OTT NEWSLETTER | Scoop.it
From worldscreen.com - January 22, 1:07 PM

Samsung TV Plus has started 2026 with over 100 million monthly active users globally, with streaming hours increasing 25 percent year-over-year in 2025.

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February 9, 9:39 PM
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Netflix & Sony Pictures Strike Industry-First Exclusive Pay-1 Deal

Netflix & Sony Pictures Strike Industry-First Exclusive Pay-1 Deal | AVIA OTT NEWSLETTER | Scoop.it
From deadline.com - January 15, 1:00 PM

Netflix and Sony Pictures Entertainment said that they have hammered out an industry-first $7 billion-plus worldwide Pay-1 licensing deal for the latter’s movies, which will stream on the OTT service around the globe following their full theatrical and home entertainment windows.

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February 9, 9:44 PM
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Report: AI shaping modern advertising

Report: AI shaping modern advertising | AVIA OTT NEWSLETTER | Scoop.it
From www.advanced-television.com - January 22, 2:39 AM

Based on insights from hundreds of marketers, the bi-annual report shows AI evolving from an experimental capability into a core force shaping modern advertising, while also exposing critical gaps in how systems, data, and workflows are connected.

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February 9, 9:41 PM
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Netflix Is Testing Vertical Video Features For Mobile

Netflix Is Testing Vertical Video Features For Mobile | AVIA OTT NEWSLETTER | Scoop.it
From www.hollywoodreporter.com - January 20, 5:52 PM

Netflix has been testing vertical video features for mobile and will upgrade the mobile user interface later in 2026.

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January 26, 10:12 PM
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India to Lead Asia Streaming Subs as Revenue to Reach $196 Billion

India to Lead Asia Streaming Subs as Revenue to Reach $196 Billion | AVIA OTT NEWSLETTER | Scoop.it
From variety.com - January 6, 1:39 AM

India will overtake China in SVOD subscriptions by 2030 as Asia-Pacific screen revenues reach $196 billion, Media Partners Asia report forecasts.

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January 26, 10:07 PM
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Streamer Content Spend To Top $100B - Ampere Analysis Report

Streamer Content Spend To Top $100B - Ampere Analysis Report | AVIA OTT NEWSLETTER | Scoop.it
From deadline.com - January 12, 6:17 AM

Streamer content spend will top $100B in 2026, an Ampere Analysis report has said, with big spend on 'Stranger Things' and sports strategies.

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January 26, 10:09 PM
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U.S. Viewers Increasingly Use Smart TVs as Primary Streaming Devices

U.S. Viewers Increasingly Use Smart TVs as Primary Streaming Devices | AVIA OTT NEWSLETTER | Scoop.it
From worldscreen.com - January 7, 1:16 PM

New research from Parks Associates has found that 61 percent of U.S. internet households use their smart TVs as their primary streaming video devices, continuing a shift away from streaming media players, gaming consoles and other connected devices.

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January 26, 10:06 PM
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Streamflation is Real: US Government Data Confirms Rising Prices

Streamflation is Real: US Government Data Confirms Rising Prices | AVIA OTT NEWSLETTER | Scoop.it
From www.hollywoodreporter.com - January 13, 10:20 AM

Bureau of Labor Statistics data released Tuesday showed that overall inflation cooled in December ... but streaming video prices soared by nearly 20 percent.

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January 26, 10:07 PM
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FIFA Sets TikTok as 'Preferred Platform' Partner for World Cup 2026

FIFA Sets TikTok as 'Preferred Platform' Partner for World Cup 2026 | AVIA OTT NEWSLETTER | Scoop.it
From variety.com - January 8, 10:29 AM

TikTok has been set as FIFA’s first-ever "preferred platform" partner in a deal ahead of the 2026 World Cup.

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January 13, 4:52 AM
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Streaming Report Card 2025: How Did The Major Players Fare?

Streaming Report Card 2025: How Did The Major Players Fare? | AVIA OTT NEWSLETTER | Scoop.it
From deadline.com - December 28, 2025 3:30 PM

After more than five years of gushing red ink, 2025 was the year when streaming across the board started to turn a profit.

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January 13, 4:44 AM
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Creator Economy Ad Spend Projected To Hit $37B This Year – IAB

Creator Economy Ad Spend Projected To Hit $37B This Year – IAB | AVIA OTT NEWSLETTER | Scoop.it
From deadline.com - November 20, 2025 9:14 AM
The creator economy ad market will hit $37B this year – four times as fast as the overall media industry, according to an IAB report.
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January 13, 4:55 AM
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Survey: Streaming subs seeking more value for money 

Survey: Streaming subs seeking more value for money  | AVIA OTT NEWSLETTER | Scoop.it
From www.advanced-television.com - December 8, 2025 7:21 AM

More than half of global households (59 per cent) are worried about streaming annual price increases and, crucially, the majority think streaming platform price hikes (58 per cent) are unfair and unreasonable.

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February 9, 9:39 PM
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India's JioStar Posts $883 Million Quarterly Revenue

India's JioStar Posts $883 Million Quarterly Revenue | AVIA OTT NEWSLETTER | Scoop.it
From variety.com - January 16, 10:51 AM

JioHotstar reports 99 million viewers for Women's World Cup Cricket final, matching IPL viewership, with 450 million monthly users during quarter.

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February 9, 9:43 PM
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BBC Confirms Landmark YouTube Deal

BBC Confirms Landmark YouTube Deal | AVIA OTT NEWSLETTER | Scoop.it
From variety.com - January 21, 5:59 AM

The BBC has confirmed what it is billing as a “strategic partnership” with YouTube that will see the British broadcaster produce original content for the video platform.

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February 9, 9:42 PM
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Streaming Achieves Record High of U.S. Viewing Time

Streaming Achieves Record High of U.S. Viewing Time | AVIA OTT NEWSLETTER | Scoop.it
From worldscreen.com - January 20, 11:56 AM

Streaming captured 47.5 percent of television viewing in December, achieving the largest share ever reported in Nielsen’s The Gauge.

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February 9, 9:38 PM
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Streamers to Drive Content Spend in 2026

Streamers to Drive Content Spend in 2026 | AVIA OTT NEWSLETTER | Scoop.it
From worldscreen.com - January 13, 8:30 AM

Global content investment will reach $255 billion in 2026, rising 2 percent year-on-year, driven by sustained investment from global streaming platforms, according to a new report from Ampere Analysis.

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February 9, 9:37 PM
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Research: Netflix leads growth in streaming ad-tiers

Research: Netflix leads growth in streaming ad-tiers | AVIA OTT NEWSLETTER | Scoop.it
From www.advanced-television.com - January 13, 3:44 AM

Global usage of ad-supported subscription tiers increased across Netflix, Disney+ and HBO Max between Q4 2024 and Q3 2025, according to research from Digital i.

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January 26, 10:11 PM
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Asian Streamer Viu Launches Vertical Video Platform for Microdramas

Asian Streamer Viu Launches Vertical Video Platform for Microdramas | AVIA OTT NEWSLETTER | Scoop.it
From variety.com - January 7, 5:59 AM

Viu has expanded its content offerings with the debut of Viu Shorts, a new vertical video section featuring microdramas in multiple Asian languages.

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January 26, 10:10 PM
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Disney+ Plans New Features for "AI Native Generation"

Disney+ Plans New Features for "AI Native Generation" | AVIA OTT NEWSLETTER | Scoop.it
From www.hollywoodreporter.com - January 7, 7:38 PM

Disney wants a bigger slice of the mobile video business: The entertainment giant is planning to roll out a new vertical video product on Disney+ over the next year that will feature short-form content from the company’s entertainment portfolio, as well as news and sports.

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January 26, 10:09 PM
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Samsung: “FAST restoring simplicity and value to TV”

Samsung: “FAST restoring simplicity and value to TV” | AVIA OTT NEWSLETTER | Scoop.it
From www.advanced-television.com - January 6, 10:36 PM

Samsung Electronics is reshaping TV with FAST, delivering streamlined viewing and greater value for audiences worldwide.

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January 26, 10:06 PM
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Lionsgate Sells Lionsgate Play Streaming Service In India & Southeast Asia To Founder Rohit Jain

Lionsgate Sells Lionsgate Play Streaming Service In India & Southeast Asia To Founder Rohit Jain | AVIA OTT NEWSLETTER | Scoop.it
From deadline.com - January 13, 8:33 PM

Lionsgate has sold the Lionsgate Play streaming platform in South Asia and Southeast Asia to Rohit Jain, who built the service across Asia over the past eight years as President of Lionsgate Play Asia.

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January 26, 10:12 PM
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Research: Video game adaptations up 30% annually since 2019

Research: Video game adaptations up 30% annually since 2019 | AVIA OTT NEWSLETTER | Scoop.it
From www.advanced-television.com - January 5, 5:14 AM

Research from Ampere Analysis shows that major studios and streaming platforms are accelerating their push into video game adaptations, with commissions increasing by an average of 30 per cent per year since 2019.

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January 13, 4:52 AM
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U.S. Subscription TV & Video Revenue to Reach $190.7 Billion in 2030

U.S. Subscription TV & Video Revenue to Reach $190.7 Billion in 2030 | AVIA OTT NEWSLETTER | Scoop.it
From worldscreen.com - December 19, 2025 9:00 AM
Parks Associates is forecasting that total subscription TV and video revenue in the U.S. will rise from $186.5 billion in 2025 to $190.7 billion in 2030.
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January 13, 4:56 AM
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2026 TV Advertising Will Suffer Amid Digital Boom

2026 TV Advertising Will Suffer Amid Digital Boom | AVIA OTT NEWSLETTER | Scoop.it
From www.hollywoodreporter.com - January 2, 1:12 PM
Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the tech giants that will reap the rewards.
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