Augmented & Virtual Reality

Researchers find that watching immersive videos of candy consumption can significantly reduce one’s craving for sweets. Participants who viewed the video 30 times ate an average of a third less candy compared to the control group. The phenomenon, known as ‘habituation,’ shows that repeated visual cues diminish the desire to eat. Adding a scent cue like the smell of chocolate further enhanced this effect, leading to even fewer candies consumed.

Virtual reality (VR) can enhance mental health care. In particular, the effectiveness of VR-based exposure therapy (VRET) has been well-demonstrated for treatment of anxiety disorders. However, most applications of VRET remain localized to clinic spaces. We aimed to explore mental health therapists’ perceptions of telehealth-based VRET (tele-VRET) by conducting semi-structured, qualitative interviews with 18 telemental health therapists between October and December 2022. Interview topics included telehealth experiences, exposure therapy over telehealth, perceptions of VR in therapy, and perspectives on tele-VRET.

Story telling magic: In this immersive room you and your AI-adjusted shadow become part of a story of shadows. Whole space interacts with your movements and the light you carry.

Apple is a pro at classy design and quality presentations. But are VR headsets a good use of its $166bn cash and marketable securities pile? Limited battery life and bulky fits still plague the sector. Meta’s VR unit reported falling revenue and an operating loss of nearly $4bn in the past quarter. Apple has not broken out figures showing the cost of development.

L’intelligence artificielle. L’apprentissage automatique. Réalité virtuelle. Réalité augmentée. Réalité mixte. ChatGPT. Ce ne sont là que quelques-unes des nombreuses nouvelles technologies auxquelles sont confrontés les spécialistes du marketing et, littéralement, toutes les professions aujourd’hui.

The use of virtual reality technology for addressing anxiety and depression has been widely studied as a promising tool for preventing and treating anxiety and depression, as well as promoting mental well-being. In recent years, with the advancements in mobile and commercial VR capabilities, the implementation of virtual reality in anxiety and depression interventions has become more feasible and affordable. The emergence of the COVID-19 virus and the subsequent restrictions enacted by over 180 countries have led to an increase in mental health conditions such as anxiety and depression, and many countries do not have adequate mental health resources and services

Honda wants to increasingly use virtual reality to design cars. Some of the company’s upcoming cars have already been designed entirely in virtual reality without relying on conventional physical prototypes although employees have mixed feelings about it. The company to pursue a hybrid approach that incorporates virtual reality into the workflow while also retaining the “human touch” that designers have been accustomed to for decades.

Immersive AR experiences are increasingly being leveraged in stores, to create memorable and personalized relationships between the brand and its customers. Through augmented reality, retailers can not only engage the otherwise passive customers but also provide the context needed for them to make a decision and significantly improve the likelihood of the customer making a purchase.

Spheroid Universe, un métaverse futuriste qui augmente le monde réel dans chaque partie de la Terre, a annoncé le lancement prochain d’avatars d’intelligence artificielle (IA) qui habiteront le monde qui nous entoure via la réalité augmentée (RA). Ce développement révolutionnaire offrira des opportunités révolutionnaires sur de nombreuses plates-formes commerciales – du commerce en ligne et de la vente au détail à la publicité, aux ventes, aux consommateurs généraux, aux interactions avec les consommateurs, etc.

Vertiv (NYSE: VRT), a global provider of critical digital infrastructure and continuity solutions, today announced the release of the Vertiv™ XR app, a first-of-its-kind tool in the data center space that allows data center operators, IT managers and channel partners to visualize Vertiv products in the location they would occupy in any given facility. The virtual representation helps today’s data center decision-makers by providing a convenient tool to plan their space and provide support after installation, with the intent of improving understanding of how the infrastructure will support their compute and impact the physical footprint. The app is available at the Apple App Store and the Google Play Store.

The use of augmented reality (AR) in healthcare is still in its early stages, but there are already several ways in which it is proving beneficial for patients and caregivers. For example, AR can be used to provide information about a patient’s condition or treatment plan or to give instructions on performing self-care tasks.

L’équipe a demandé à 140 personnes devant subir une intervention chirurgicale orthopédique de participer à une expérience de réalité augmentée. Au final, 95 patients ont été recrutés et inclus dans l’analyse finale. Les volontaires ont été répartis en deux groupes : ceux qui ont reçu les instructions préopératoires standards et ceux qui ont reçu à la fois les instructions préopératoires standards et bénéficié d’une présentation dynamisée par la réalité augmentée de trois minutes réalisée par le chirurgien en charge de l’opération. Tous les volontaires ont été interrogés à quatre reprises, deux fois avant l’opération et deux fois après, sur leur niveau d’anxiété.

“Chasing Stars in Shadow” is a story about shadow kids who come and go between 2D and 3D. In conjunction with the story, Augmented Shadow technique creates an optical illusion, making the flat shadows appear three-dimensional to the viewer. This original illusion is used in a unique way of storytelling.

Apple has a tendency to release a “pro” version of a new product—targeting professional users first—and later follow up with cheaper consumer versions. This was done, for example, with the Pro Display XDR, an advanced computer screen product which was introduced at the US$4,999 price tag and later made available in less expensive versions.

The first is an AR Try-On Lens developed in collaboration with Supergoop! that allows you to try on (get it?) four different colors of Lipshade, a new product from the popular skincare brand. Snap also partnered with American nail polish manufacturer OPI to launch the Nail Lacquer Lens featuring 8 different nail polish shades brought to life on your hands in AR.

The freely available app can be downloaded on both Android and Apple devices, and its primary objective is to enable emergency personnel to swiftly gather vital information from electric trucks upon arrival at the scene. By employing a combination of connectivity, cameras, sensors, 3D modeling, and augmented reality overlays, the app offers first responders an intricate view of the vehicle, ensuring the implementation of safe rescue operations.

Découvrez Horizon Worlds sur Meta Quest, la plateforme la plus collaborative en VR. Nos outils de création ont été conçus pour donner vie à vos rêves les plus fous.

Dans cet article nous verrons comment la réalité virtuelle est utilisée dans le domaine de la santé : du bien-être à la chirurgie, en passant par la psychologie, l’étendue des possibilités est immense.

Augmented reality (AR) has the potential to revolutionize telecommunications and the type of devices that major telecoms worldwide sell. There are several reasons for this: the implementation of global 5G networks, the use of 3D holograms, the rise of artificial intelligence (AI) and the expansion of telecom work in AR and AI. In this article, I go over these use cases and the potential of AR.

Leveraging augmented reality technology has completely changed the game for the cinema industry, providing an avenue for the creation of immersive and visually stunning experiences. With AR, filmmakers can visualize and create entire worlds, mixing computer-generated imagery with live-action footage. This creates a more engaging and captivating experience for the audience, resulting in a higher level of audience satisfaction and retention.

AR technology displays clear digital information in the context of the user’s environment. The type of AR a technician needs depends on how they will be using it. Experts can provide remote assistance with AR via a smartphone or tablet, while in-depth 3D instructions can require a technician to be hands-free via an AR headset. Whatever the situation calls for, there’s a type of AR that can empower manufacturing and service teams to work on increasingly complex vehicles with confidence and efficiency.

Le premier véritable casque de réalité augmentée de Meta sera probablement livré avec un ordinateur de poche. C’est un avantage considérable pour Apple, qui pourrait également proposer un casque de réalité augmentée et qui a déjà vendu des millions d’ordinateurs de poche avec l’iPhone.