Augmented & Virtual Reality

The space, which was significantly buzzier a few years ago, has apparently lost its cachet with VCs. Dwindling investment comes on the heels of disappointing adoption for the gear and leading metaverse platforms.

Have you ever wondered how your phone can also display a virtual television in your living room or show new furniture in your home? This can be easily done by Augmented Reality (AR) in mobile apps. Here’s how it works: Your phone camera views the surroundings. The app uses smart AR technology to understand this view. Then, it adds digital images like a television or couch on your screen’s view of the living room. It blends the real world with digital elements, making it seem realistic.

Today, it is possible to create full-fledged applications entirely without coding. One area that beautifully adopts no-code technology is immersive technology. Developing fully functional Augmented and Virtual Reality content without programming is becoming the new normal. Image-based (Image Target) AR is currently a favorite of many. Imagine scanning an image to see digital content overlay. Exciting. Isn’t it?

Pour Dyson, il s'agit d'un moyen pour les possesseurs de ses aspirateurs de constater qu'il ne faut pas tant de temps que ça pour réaliser un bon nettoyage: "Nos recherches montrent que les consommateurs surestiment régulièrement le temps qu'ils passent à nettoyer - les données montrent qu'environ 80% des séances de ménages durent moins de 10 minutes, alors que les gens affirment qu'ils ont passé en moyenne 24 minutes à passer l'aspirateur," explique Charlie Park, vice-président de l'ingénierie chez Dyson.

Elucis enables medical professionals to quickly create, understand, and share complex patient anatomy from computed tomography (CT) and magnetic resonance imaging (MRI) in an immersive 3D environment.

Creating your own augmented reality content need not be complicated. Today, using advanced and complicated tools is not necessary. You can use simple apps and their features effectively for creating augmented reality content easily. This blog will talk about the six easiest ways you can create augmented reality solutions effortlessly.

En octobre 2021, Mark Zuckerberg annonçait l’avènement du métavers, et rebaptisait même en conséquence le groupe Facebook, devenu Meta. Marques de mode et maisons de luxe ont rapidement multiplié les annonces de collections, flagships et expériences virtuelles pour investir ce nouveau cyberespace né du Web3. Mais, deux ans plus tard, ces univers virtuels accueillent une population très réduite, tandis que leur marché immobilier virtuel s’effondre. Les NFT, ces objets, vêtements et œuvres virtuels qui devaient être les biens de consommation de ces univers, ne vaudraient déjà plus rien, posant la question de la présence des marques sur ce qui semble être condamné à rester un marché de niche.

By combining cold airflow and light, they induce cold sensations without actual temperature shifts. This breakthrough provides a novel approach to simulating persistent thermal experiences in VR environments, enhancing the user’s immersion. The technology holds the promise of revolutionizing VR experiences by providing instantaneous and sustained thermal sensations.

The closure of the division will result in about 170 job cuts, said Snap, which like other social media firms, has been facing the brunt of weak advertising spending from inflation-hit businesses since early last year. Snap, the maker of photo messaging app Snapchat, started AR Enterprise Services in March, looking to diversify its revenue beyond digital advertising that makes up the vast majority of its revenue. However, the division struggled to pick up.

A team of researchers from NYU Tandon School of Engineering is taking a step closer to advanced augmented reality (AR) assistants by introducing the Augmented Reality Guidance and User-Modeling System, or ARGUS.

The significance of AR in today’s technological landscape is irrefutable. Its applications range from gaming and entertainment to more practical uses in education, healthcare, and industrial settings. By seamlessly integrating digital elements into the real world, AR provides enhanced experiences, offering interactive and easily manipulatable environments for users. It transforms the way we interact with the real world and amplifies our perceptions and experiences.

Audi's upcoming EV SUV introduces the brand's latest interior design—people with screen-time limits beware.

Snap is exploring full-body augmented reality as well. With the release of its most recent generative AI technology, Snapchat, the well-known social media platform owned by Snap, is moving its augmented reality (AR) capabilities to the next level. With the help of this revolutionary development, people who record themselves with their phone cameras will be able to create more realistic and immersive special effects.

GenAI alimente déjà les Bitmoji Backgrounds, Chat Wallpapers, Dreams, AI Pets et AI Lenses. À partir de descriptions textuelles, un modèle de diffusion d'image permettra aux utilisateurs de Snapchat de générer leur propre filtre complet de réalité augmentée.

Alors que le métavers semble s’être figé dans une définition spécifique, le spatial computing propose une approche plus ouverte et inclusive. Il englobe diverses technologies et applications qui ne correspondent pas forcément à la vision unique du métavers.

À travers une étude approfondie, Dyson a révélé une disparité dans les méthodes de nettoyage d'une personne à l'autre. Pour pallier ce problème, l’entreprise vient d'introduire CleanTrace, une application utilisant la réalité augmentée pour optimiser le nettoyage.

Reconnue comme dispositif médical de classe 1, la thérapie digitale d’hypnose médicale d’HypnoVR est basée sur un casque de réalité virtuelle et programmée suivant les besoins de chaque patient dans le cadre d’une médecine personnalisée. Elle est utilisée au bloc opératoire dans le cadre d’anesthésies, et pour de très nombreuses spécialités médicales comme les soins dentaires, l’oncologie, l’urologie, la gynécologie ou en imagerie médicale afin de diminuer la douleur et l’anxiété. Elle peut également être utilisée pour améliorer la gestion du stress des soignants et la qualité de vie au travail. A ce jour, plus de 240 établissements de santé utilisent la technologie d’HypnoVR en Europe.

WebAR can make your next marketing campaign perform ten times better. So far, marketing campaigns have been more about compelling videos, appealing ad copies, and a creative approach to storytelling about how a brand or a product is unique. With WebAR, marketers are taking it a step further. This blog talks about 18 such WebAR examples that have aided users’ visual experience while keeping them glued to the campaign, ultimately driving actions.

WebAR is an AR technology that lets users experience augmented reality on web browsers. It is a new technology that is growing in popularity faster. You need a smartphone or a tablet with a camera and web browser to access Web AR. It saves time spent downloading and installing any additional software/application on their device. Hence, it is easy to use and provides a smooth AR experience. Also, since it has a wider reach, it can be used to create viral marketing and advertising campaigns.

This study is the first step in testing the acceptability, feasibility, and preliminary efficacy and safety of CBT-VR for patients with depression without controls in an open-label trial. If its feasibility for depression treatment is confirmed, we intend to proceed to a large-scale validation study.

La maison-mère de Facebook et Instagram sort son nouveau casque Quest 3 en brûlant la politesse à Apple, et pour un prix sept fois moindre. Avec le jeu vidéo et un partenariat avec Microsoft comme produi

Cette démo d'interface utilisateur RA (réalité augmentée, avec casque donc) dessine les contours d'un futur plus technologique certes, mais aussi assez organique.

Named Pikmin Finder, this game invites players to explore their own homes in search of the adorable creatures that have become iconic in the Pikmin games. With a simple tap on the screen, players will be able to locate and collect these flowery friends, who then set out in search of hidden treasures that they may never have known existed in their own homes.