Redfin Reports 21.1% of Sellers Cut Their Asking Price in September
Arizona homeowners thinking about selling should pay close attention to what is happening in today's housing market.
Redfin found that 21.1% of U.S. home sellers cut their asking price in September, making price reductions an increasingly important part of the current market.
For Arizona sellers, the message is simple:
WAITING TO REDUCE CAN COST YOU MORE
The strategy of “list high and reduce later” can be expensive.
Today's buyers have more choices, and an overpriced home can sit on the market while competing properties attract the attention of potential buyers.
The First Price Matters
When a home is newly listed, it gets a burst of attention from buyers searching for properties that fit their price range.
If the asking price is too high, many buyers simply move on.
They don't necessarily make an offer telling the seller the price is too high.
They may never schedule a showing.
Eventually, the seller may decide to reduce the price.
But by then, valuable market time may have been lost.
A price reduction can also create the impression that the seller is becoming more motivated to sell.
That can give buyers additional negotiating leverage.
More Inventory Means More Competition
Today's buyers can compare homes quickly.
They can see:
- Asking prices
- Recent price reductions
- Days on market
- Property photos
- Virtual tours
- Floor plans
- Property features
- Nearby competing listings
That means sellers are competing not only against homes in their neighborhood but also against every comparable property that appears in a buyer's search results.
Your home needs to stand out — and the price needs to make sense.
Don't Confuse Saving on Commission With Overpricing
A lower listing cost can save a seller money.
But saving money on the listing does not make an overpriced home competitive.
The most important combination is:
RIGHT PRICE + PROFESSIONAL PRESENTATION + MAXIMUM EXPOSURE
That's where a flat-fee MLS strategy can make sense for some Arizona homeowners.
Instead of paying a traditional percentage-based listing commission, homeowners can use a flat-fee approach while still getting their property onto the MLS and major real estate websites.
Mountain Lake Realty: Arizona Flat-Fee Real Estate
Mountain Lake Realty is an Arizona real estate brokerage specializing in flat-fee listing services.
The goal isn't to convince homeowners to simply put a low-cost listing online.
The goal is to help Arizona homeowners sell effectively while controlling listing expenses.
Depending on the package selected, services can include MLS exposure, major real estate website syndication, electronic lockbox access, professional photography and additional marketing services.
Why Pay More Than You Need To?
Traditional percentage-based listing commissions can represent thousands of dollars on a higher-priced Arizona home.
A flat-fee listing gives homeowners another option.
You can potentially reduce the cost of listing your property while putting more of your attention where it belongs:
Getting the price right and getting the property sold.
Professional Photos Can Make a Difference
Today's buyers begin their search online.
That makes the presentation of your property extremely important.
Dark, blurry or poorly composed photographs can make an otherwise attractive home look less appealing.
Professional photography can help showcase:
- Kitchen and living areas
- Primary suite
- Bathrooms
- Outdoor living space
- Pool
- Landscaping
- Upgrades
- Views
- Floor plan and overall layout
The objective is simple:
Get buyers interested enough to schedule a showing.
Electronic Lockbox Makes Showing Easier
The easier it is for qualified buyers and their agents to access a property, the easier it can be to generate showings.
An electronic lockbox can provide controlled access while giving the listing side information about property access.
For sellers, making a home easy to show can be an important part of an effective marketing strategy.
Don't Wait for the Market to Tell You You're Overpriced
A common seller mistake is waiting weeks before acknowledging that the original asking price may not be attracting enough buyer interest.
By then, the listing may have accumulated additional days on market.
Instead of asking:
“How long should we wait before reducing the price?”
Sellers should ask:
“What price gives us the best opportunity to attract today's buyers when we launch the listing?”
That's a very different strategy.
Arizona Sellers Should Watch Their Competition
Before listing your home, look carefully at the properties competing for the same buyers.
Consider:
- What similar homes are currently listed?
- How many have reduced their prices?
- How long have comparable properties been on the market?
- What recently sold?
- What features does the competition offer?
- How does your home's condition compare?
- How does your asking price compare?
The answer to those questions can be more useful than simply looking at what a neighbor sold for months ago.
A Price Reduction Isn't Always a Failure
It's also important to understand that a price reduction isn't necessarily a sign that a home cannot sell.
Market conditions change.
Buyer demand changes.
New competing listings appear.
Interest rates change.
Sometimes a reduction is simply the appropriate response to current market conditions.
The problem is waiting too long to respond.
The Mountain Lake Realty Approach
For Arizona homeowners considering a sale, Mountain Lake Realty offers a different approach to traditional real estate listing costs.
Control the listing cost.
Price the home competitively.
Present it professionally.
Put it where buyers are looking.
And then monitor the response from the market.
Because ultimately, the market determines what buyers are willing to pay.
READY TO SELL YOUR ARIZONA HOME?
Don't spend thousands more than necessary just to get your home on the market.
Mountain Lake Realty provides Arizona flat-fee real estate services for homeowners who want an alternative to traditional percentage-based listing commissions.
Get Your Arizona Home on the MLS
Mountain Lake Realty
602-881-8674
https://azflat.com/
The Bottom Line
Redfin's September data is another reminder that today's sellers need to take pricing seriously.
With 21.1% of sellers cutting their asking prices, homeowners should think carefully about their initial pricing strategy.
The cheapest listing isn't necessarily the best listing.
The highest asking price isn't necessarily the best strategy either.
The objective is to find the right combination of price, presentation, exposure and cost control.
And remember:
WAITING TO REDUCE CAN COST YOU MORE.