When you choose Zillow Showcase, you’re giving your home a level of exposure and presentation that most listings simply don’t get. Showcase is designed to elevate your property above the competition with premium placement in Zillow searches, AI-powered immersive visuals, interactive floor plans, and high-end 3D tours that allow buyers to truly experience your home online. Zillow limits Showcase to a small percentage of listings in each market, so your home isn’t buried among hundreds of others — it stands out immediately and captures attention longer. This matters because today’s buyers decide which homes to see in person based almost entirely on what they see online.
And the results are measurable. According to Zillow’s own performance data, Showcase listings receive approximately 79% more page views, 76% more saves, and 91% more shares compared to similar nearby non-Showcase listings. That increased engagement leads to action — Showcase homes are about 10% more likely to go pending within the first 14 days, meaning stronger early momentum when buyers are most motivated. Even more compelling, homes marketed with Zillow Showcase sell for roughly 2% more on average than comparable listings, which can translate into thousands of extra dollars in your pocket. Buyers also have a simpler path to connect, making it easy for serious shoppers to reach out directly and schedule showings.
Zillow Showcase doesn’t just make your listing look better — it makes it perform better. It creates urgency, builds emotional connection, and positions your home as a premium property from day one. Instead of competing on price alone, your home competes on presentation, visibility, and buyer demand. With Zillow Showcase, your home isn’t just listed — it’s elevated, prioritized, and marketed to sell faster and for more money.
The Arizona housing market is telling two conflicting stories. Here's a look at the ‘bifurcation’ trend in the housing market
AZ Mountain Lake Realty's insight:
The Arizona housing market, like the overall economy, is telling two conflicting stories. The high end of the market continues to sell at a healthy pace while setting continued record prices. This is supported by buyers who aren’t constrained by financing and are making decisions based on wants rather than needs. At the same time, entry-level and mid-tier properties are, on average, lingering on the market, with sellers facing more price reductions and fewer multiple-offer situations than just a few years ago.
This split, also known as bifurcation, is shaping how buyers, sellers, and investors make decisions across the Valley. And while it can feel like slower market in certain segments, understanding the forces behind the divide can help you move forward with clarity.
A hidden housing crisis is sweeping the US as debt collectors revive forgotten mortgages to seize homes. Bloomberg reporters uncover how outdated laws and predatory tactics have left millions at risk.
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With mortgage rates still hovering near 2025 lows, purchase loan applications hit their second-highest level of the year last week after adjusting for seasonal factors.
The average rate on a 30-year U.S. mortgage edged higher this week, though it remains relatively near its low point so far this year. The uptick brings the average long-term mortgage rate to 6.22% from 6.19% last week, mortgage buyer Freddie Mac said Thursday.
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