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Scooped by
Ally Greer
onto Ally Greer November 1, 2013 3:08 PM
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Chances are, your startup or SMB is unlikely to find a specialized brand journalist, let alone one you can afford. This leaves most businesses between a rock and a hard place. How will you be able to supplement your traditional content marketing with brand journalism that tells interesting stories and keeps your audience interested?
Republished on Social Media Today and Business2Community.
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Who are the Rising Social Media Stars to watch? These are the marketers, bloggers and podcasters making an impact around the world. Cool to be featured on this list by Mark Schaefer!
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International Women's Day is March 8, and what a better way to celebrate it than to check out this list of 50 female marketers to follow.
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Do you LOVE social media but you're bored with your Twitter feed? No problem. Here are 125 of the best people to follow on Twitter for social media geeks.
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Dear Scoopiteers,
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Jeff Zabin, CEO of Starfleet Media and celebrated business researcher, recently released his 2014 Benchmark Report on B2B Content Marketing and Lead Generation.
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I tend to find inspiration in strange places. Last week, I was listening to a podcast with a few of my favorite stand-up comedians expecting nothing more than a few chuckles.
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A peek under the hood of one of Facebook’s most important algorithms.
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Over the past few years you may have noticed a change in the way you are consuming content.
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"Make your content creation fuel your content distribution." "Retitling is new content curation."
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Twitter strategy might be shifting and the implications for our personal and business experience could be profound.
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This morning in the always fast-paced tweet chat run by Buffer, an interesting topic came up that I feel is often overlooked by community builders and brands.
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Building a product is fun. Building a dynamic platform is even more fun. Did you know that Scoop.it has the best engineering team in the entire world, and that they put out a new release of the platform almost every week?
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Cool roundup of #atomicchat about content curation 8/11/14
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Are companies benefiting from the abundance of knowledge made free and available by Web 2.0? Survey, research, white paper created for Scoop.it, 2014.
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One thing I pride myself on – and you’ll know this if you’ve read anything I’ve written in the past – is always continuing my quest for new knowledge.
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Ally Geer is the Director of Community & Content at Scoop.it, a content discovery platform. Here are her thoughts on digital marketing.
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From
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Feeling a little dull about your new content marketing efforts? Don’t worry, because despite what you may think, you’re certainly not alone. Getting started with a new content marketing strategy is no small task.
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From
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A few weeks ago, content marketing expert Michael Brenner posted on his blog a list of signs that a business is not ready for content marketing. I came up with a few ways to combat them.
Carolyn M Todd's curator insight,
July 29, 2014 4:44 PM
Former Smeal College student Ally Greer and community manager for Scoop.it gives her tips on content marketing...
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Talk from the SF Online Community Meetup on building a brand advocacy program through content and learning from failures.
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Last week, Mary Meeker of Kleiner Perkins Caufield Byers presented her Internet Trends report for 2014 at the Code Conference in California. Here are some of the key statistics from the report.
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This intensive guide created by Vocus was inspired by Mark Schaefer’s infamous Content Shock theory of a few months back.
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Slides from my talk at the San Francisco Online Community meetup on May 28, 2014.
Ally Greer's curator insight,
May 29, 2014 4:06 PM
Last night, I spoke at the San Francisco Online Community meetup about what I learned from starting an ambassador program at Scoop.it before I really knew what exactly I was doing. Though it didn't quite work out as I expected, I learned a lot, and have now launched a new community strategy that includes 4 tiers of community with different levels of activity and involvement. I learned that you can't build community around just a brand, and that you can't force people to be a part of a community that they don't want to participate in. I also learned the importance of a community content strategy. If you aren't consistently engaging community members with meaningful content, chances are they aren't going to come back. **Stay tuned for video!** |
Curated by Ally Greer
Marketing manager in tech/real estate. Consumer of information & pursuer of education. Former content & community director at Scoop.it
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