21st Century Public Relations

5 Interactive Email Design Elements that Increase Click-Through Rates by Douglas Karr on Marketing Technology

In this article you'll find 5 strategies that you can use to drastically increase the number of organic views on your channel.

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marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. 

A really good and fast way for people to understand what your website or page is about is by using headlines and taglines.

LinkedIn is rolling out a new messaging experience that offers an easier and more lightweight way to have professional conversations with your connections.  

LinkedIn rebuilt everything from the ground up so you can expect a cleaner and more streamlined look and feel to help you start or keep a conversation going. LinkedIn also introduced a chat-style interface to allow for easy back and forth messaging. LinkedIn also organized all the messages around the people that matter to you, which means you’ll be able to easily reference the last conversation you had right within the thread. We’ve also improved our push and email notifications to make it easier to stay on top of the conversations that are most relevant and important to you.

In addition to being able to attach photos and documents to your messages, now you can also add stickers, emojis and GIFs to insert a little extra personality into the conversations you’re having 1:1 or with a group on the new messaging experience. 

MarTech is the New Black. Get fashionable. 

Today's b-to-b CMOs must go beyond just customer acquisition to unite all customer interactions into a common consistent experience. Why now? Because b-to-b customers are increasingly wearing their b-to-c hats to the office, expecting to find Amazon-like experiences that will make or break how they view your brand. In fact, customer experience (CX) is playing an increasingly powerful role at each phase of the customer lifecycle, blurring the lines between the brand and CX.

"So what's a savvy b-to-b CMO to do? While in a recent Forrester survey only 43% of CMOs told us that they owned customer experience in their organization, it's time for b-to-b CMOs to step up and accept responsibility for defining the customer experience across the enterprise. To keep customer engagement high throughout the entire relationship with the firm, CMOs must implement strategies that extend the brand promise across all touchpoints with a consistent and exceptional customer experience. Success will require CMOs to use customer experience methodology and tools -- as well as customer understanding -- to merge brand, marketing, and companywide functional interactions into a unified customer experience strategy."

MarTech requires constant optimization to continually squeeze ever improving performance.

From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

These data-driven steps will help you optimize your blog and social media schedule, so you can publish more content and get more traffic.

Don't let your content fall into the "passive trap." Interactive content will give your audience an experience they can't get anywhere else.

Learn a few tips and tricks for getting your event to trend on Twitter.

Although Instagram requires you to publish photos directly from its app, that doesn’t mean you have to manage and measure engagement on Instagram natively.

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