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Everyone encounters writers block, so we put together a quick tip on how to use web analytics data from existing blog content as a thought starter.
Via Kamal Bennani
Now that brands have a semantic approach on link building, this makes the overall relevance and source authority of the link more important.
Via Kamal Bennani
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Rescooped by
heidi groshelle
from The MarTech Digest
November 30, 2015 1:37 PM
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Rescooped by
heidi groshelle
from The MarTech Digest
November 18, 2015 2:05 PM
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Scooped by
heidi groshelle
November 16, 2015 2:49 PM
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Marketing providers managed to hold onto the cloud spotlight last week thanks to a series of major product updates offering to help sales professionals take bet
Matt Stephenson, Community Manager for Global Symantec, shares nuggets of wisdom about finding your way into a new client base by being an authentic version of yourself, learning the language, and establishing trust.
Via Kamal Bennani
If you want to stay competitive here are the best ways that you can build your brand and increase leads through webinars.
Via Kamal Bennani
This article breaks down how to use Twitter in a proactive manner to spark conversations about your brand and help grow your business.
Via Kamal Bennani
In this article discover how the 3-act storytelling structure will woo your customers and improve your content marketing.
Via Kamal Bennani
Content always outweighs the title except when it comes to online content. Titles can either draw in or shy away a reader depending on their effectiveness.
Via Kamal Bennani
Don't sacrifice the quality or quantity of your content! Check out these free (or affordable) marketing tools for upping your marketing game.
Via Kamal Bennani
In the online world, the echo chamber is getting bigger by the day. If you’re struggling with how to harness your authentic voice and get your ideas heard, then this article and book are for you.
Via Kamal Bennani
Local search results - and their impact to your business - are constantly in flux. These 10 stats can help you understand the state of local SEO today.
Via Kamal Bennani
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You can’t guarantee first-page website ranking with the same bag of black hat tricks. Today, there’s a new content-driven, user-focused approach to SEO.
Via Kamal Bennani
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Rescooped by
heidi groshelle
from The MarTech Digest
November 30, 2015 1:37 PM
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Instead of the percentage-of-revenue ask and the marketing minutiae with no connection to revenue, consider using these two budget analyses as the set pieces in your strategic marketing plan: 1) value-per-lead (VPL), and 2) gross margin on marketing (GMM).
VPL is a unique twist on the more common cost-per-lead that online advertisers have been charging for years. Its power lies in the way it can change the perception of marketing from a cost center to a value center. A cost per lead is something a company pays out but VPL is what you’ll be bringing in to the company. To calculate the VPL, divide revenue by the number of leads generated (both over a defined period). If revenue was $1,000,000 and marketing generated 500 leads, the VPL was $2,000.
To determine GMM, divide the total marketing spend by the number of leads generated and subtract it from the VPL. If the total marketing spend was $50,000, marketing spend per lead was $100 and GMM per lead was $1,900 or about 95 percent.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Via Joemktg
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Rescooped by
heidi groshelle
from The MarTech Digest
November 18, 2015 2:05 PM
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There are an absolute encyclopedia of content distribution tools and channels that you can use to promote your work. The tools that you choose should ultimately reflect your audience, providing content to them in a format they enjoy through a network or medium that they frequent. "To help you reach your audience and boost traffic, we’ve gathered 25 great content distribution tools—for owned, earned and paid media strategies—that might be a good fit for your business."
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Via Joemktg
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Scooped by
heidi groshelle
November 16, 2015 2:53 PM
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“Content Marketing is all the Marketing that’s left. “~ Seth Godin We all know by now that content marketing is a powerful tool and more and more marketers are using it these days to connect wi…
In its latest social media campaign, Sprite teamed up with Brazil's biggest Snapchat stars, attracting millions of views in mere days.
Via Kamal Bennani
The key to using hashtags in social media marketing campaigns is being deliberate about your intent, while also being part of something organic.
Via Kamal Bennani
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Rescooped by
heidi groshelle
from The MarTech Digest
October 30, 2015 12:39 PM
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Rescooped by
heidi groshelle
from The MarTech Digest
October 30, 2015 12:38 PM
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Rescooped by
heidi groshelle
from The MarTech Digest
October 30, 2015 12:38 PM
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Rescooped by
heidi groshelle
from The MarTech Digest
October 23, 2015 12:51 AM
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Check out this list of places on the web you can find examples of great marketing, including website design, design in general, email marketing, and social media pages.
Via Kamal Bennani
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Rescooped by
heidi groshelle
from The MarTech Digest
October 14, 2015 6:55 PM
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Too many informations kills the information. That's why so important to choose the suitable information for own blog, website.