Personalized marketing is all the rage. Use these five data-driven tactics to make sure your marketing messages hit closer to home.
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21st Century Public Relations
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With the launch of Streetwise Membership across our markets, I've been thinking a lot about the importance of... 
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A recent survey revealed that PR and marketing pros must do more to retain audiences’ attention—and their pocketbooks.
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Are you wondering what marketers should plan for in 2016? We asked 14 social media marketing experts what to watch for in the new year.
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If you want to make more of a social media impact, and connect with more people in the coming year, employ these strategies.
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Content marketing is the most effective and lucrative form of online marketing, because it not only works, it also builds a media asset at the same time. Via Kamal Bennani
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Content - The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons. Via Kamal Bennani
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Video content is easy to consume and engaging, and it helps you connect with the people who matter most—your audience. But how can you get the full benefits of video? Take a look at these six actionable ways you can implement video into your marketing strategy.
Via Kamal Bennani
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Social media influencers can be powerful collaborators for driving engagement and sales during the holiday season. Via Kamal Bennani
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Joemktg's curator insight,
December 9, 2015 8:55 PM
Not intuitive from the summary, so you'll want to click through for details.
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By using the right tools, you can ensure your content creation process starts off on the right foot and delivers the results you need. Via Kamal Bennani
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With so much competition for consumer attention during the holidays, how can you cut through the clutter? Take a cue from these brands. Via Kamal Bennani
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The time-honored media relations method to identify and pitch journalists is getting some competition and moving into social media.
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One of the keys to evolving the communications function at any company or agency is to step back and think through what we can and will do better or differently each year.
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One way to be the next big thing is to get the attention of the people who are looking to introduce the next big thing to the world.
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Marketers are likely to get better at using the piles of customer data available and new tools will help them adjust to how customers interact with brands online.
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User experience is increasingly important, and your site must continue to engage and satisfy the user, in order to make their online journey as fulfilling as possible. Via Kamal Bennani
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In this article Natalie Jill will explore how she uses Pinterest as her secret marketing tool to build a following. Via Kamal Bennani
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Learn how to leverage the power of joy in your marketing to build deeper connections with your audience. Via Kamal Bennani
Jayme Soulati's curator insight,
January 22, 2016 8:16 PM
We seek Go For Heart submissions for good marketing stories. Http://getheartmarketing.com/go-for-heart-program
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The discerning CFO is starting to recognise that the shift in spending with the cloud has reached a tipping point to become strategic. Via Patrick Bouillaud, massimo facchinetti, Biomni
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Consumers are starting to prefer interactive content over static content. Check out these four reasons for that preference. Via Kamal Bennani
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![The Anatomy of an Optimized Marketing Email [Infographic] | 21st Century Public Relations | Scoop.it](https://img.scoop.it/LxBPsajD9lcZ6bISlKShDDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Learn what a great marketing email looks like, including how to optimize your subject lines, body content and calls-to-action. Via Kamal Bennani
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