 Your new post is loading...
Your new post is loading...
Here are 5 social media tips to help you get noticed on Twitter. 1) Promote others; 2) Participate in Twitterchats; 3) Provide personalized quality content; 4) Take up every opportunity to engage; 5) Be effective – Use Tools. [read full story http://is.gd/QPRtc0]
Most small business owners understand that they should be listed on major national search engines such as Google and Bing, but how do they know which local directories and vertical sites are important for improving their SEO? If you’re a dentist in Boston looking for local sites, you could look at the listings of other Boston businesses, such as........ [read full story http://is.gd/R1gH9g]
In helping our clients recently, we realized that very few organizations had a good sense of what ‘engagement’ to expect from Facebook, even though the resources being allocated towards social media are consistently increasing. While some high-level numbers have been reported for Facebook as an overall ecosystem, very little is known from a vertical focus. In this report, Visibli analyzed over 200 million Facebook Fans to determine their engagement habits across different Fan Page types. By tracking the number of Likes and Comments that each post received over time, we studied the resiliency of each Facebook post as well as the overall activity. [read full story http://is.gd/eS6ghP]
Increasing your brand's visibility on Facebook won't get you a $136.38 ROI per fan, but it will solidify customer relationships on the most important social network in the world. This is part 4 of a 4-part series on using Facebook strategically. [read full story http://is.gd/td1sAG]
Twitter is like a huge chat room with people talking about different things. Like all decision in business you must first identify your desire outcome before you jump in. When strategizing your marketing campaign it’s critical to give yourself the highest chance of success. And by that I mean taking meaningful actions from reliable data not just making assumptions. The “medium” is no longer the message, just habits and channels. The message, in fact, IS the message. Twitter is probably one of the most talked about social media platform amongst marketers. However; business owners tends to have unrealistic expectations of what it actually can do so let’s focus on the 5 W’s and one H of Twitter. [read full story http://is.gd/7T167A]
You may not close a deal with your LinkedIn company page. However, it’s fast becoming a valuable digital asset in B2B marketing where your prospective customers can do some serious due diligence on your company and your employees. [read full story http://is.gd/7cAIv8]
And I'm not talking about pay walls, or paying for news. Instead, I'd like you to consider initiatives such as what Taylor Davidson has been doing with his premium newsletter. He charges for it, you pay for it. Yet, it's not about the money. It's about taking the exchange seriously. [read full story http://is.gd/Fn3bbU]
Using digital and social tools leads to more links to your website, better quality visits and more indexing. It also allows you to establish your trustworthiness and credibility with customers, build relationships with them and improve business profitability. Are you ready to manage your online reputation? Here are several steps for you and your company to consider. [read full story http://is.gd/APfLq6]
These stories of companies that rose from obscurity to be multi-million (or billion) dollar industries can be a big inspiration.
This guest post is by Jeremy Epstein, founder and chief marketing navigator at Never Stop Marketing. It is adapted from his free e-book, “10 Ways to Cultivate Your Community: How to Create Genuine Fans for the Long-Term. Community. Advocates. Raving Fans. It’s almost accepted marketing gospel these days that you want passionate people to evangelize your brand. If you have that, your network will do the targeting for you. [read full story http://is.gd/zfRnUa]
It's a cluttered world. It's an even more cluttered Marketing world.
Brands still think it's all about the pomp and circumstance. It is... and it isn't. No one (especially me) is going to deny that a well-executed Superbowl ad gets attention, gets a brand noticed and results in lift (sales, brand awareness, whatever). No one is going to deny that a well-played experiential marketing event builds buzz and gets attention. There are many online media properties that have very convincing data to back-up the purchase of a homepage takeover ad. Making noise can create noise in the marketplace.....
With online advertising revenues declining, content publishers are looking for alternative ways of profiting from their content.
Cleeng is a Dutch startup offering a “halfway house” option that could be a little more palatable.
The idea is that publishers can easily opt to make parts of their websites “premium” while making the rest of the site freely accessible. Once set up, the Cleeng plugin lets you define individual parts of a page that you want to charge for. So, an article could be free but the accompanying embedded video could require payment to watch. Even parts of articles can be charged for – the first half a long fictional story could be free, with a charge to finish reading........
Having a social media presence can be an invaluable resource for providing insights into consumer needs, sentiment, and opinions towards a business, service or brand. That broader sense is becoming a widely adopted trend referred to as Crowdsourcing.
Crowdsourcing is the act of outsourcing tasks to an undefined, large group of people or community (a "crowd"), through an open call. Twitter is the perfect platform for implementing such a tactic and will often yield insightful, and sometimes surprising, results....
|
So you’ve got all of your social media networking accounts set up, now what? Once the social media account creation tasks are complete, the next stage involves growth, building and interaction. To give you some assistance in determining what tools and strategies you could be implementing to build your customer base, your social media growth and your brand image, here’s a tip: automation. By automating parts of your social media campaign, you can save yourself a large amount of time and money. Power Tools to Enhance Your Social Media Automation and Productivity are..... [read full story http://is.gd/D8Swf9]
Everybody and his cousin is blogging these days. All it takes is a template and a little time on your hands to have your thoughts broadcast on the Web. By following these seven steps, your small business can take the first steps towards a highly successful business blog: 1. Define the business goals of your blog; 2. Identify your target audience; 3. Allocate resources; 4. Create your editorial calendar; 5. Carve out time to write; 6. Listen to your audience feedback and adjust accordingly; 7. Get the word out. [read full story http://is.gd/jF8gCN]
Find out what Facebook's Edgerank is, what it means to you and how to get your Facebook updates to appear in Top News feeds. Facebook looks at everything published as “objects.” These can be status updates, links, photos, video or anything else that can be shared on Facebook. Every object receives a ranking (EdgeRank), which determines if it will show in your personal newsfeed. Objects with a high EdgeRank appear in your “Top News” feed. Objects with a low EdgeRank will not. [read full story http://is.gd/xAxjj2]
Many would call the age we're in, Information Overload. With an ever increasing universe of data and ways to connect, PR and communications professionals are in a compelling position to master the new rules for consumer information discovery, consumption and sharing. As participants and content creators savvy about the search and social web, PR professionals can directly impact online brand visibility, customer engagement and acquisition. [read full story http://is.gd/gCxuWC]
Amy Jo Kim, a very important thought leader on the practice of online community building and author of Building Online Communities wrote a tweet that intrigued me yesterday. @amyjokim: Foursquare is the beginning of augmented memory.~ @dens http://bit.ly/lw5LfDDennis Crowley, co-founder of Foursquare had been interviewed in the San Francisco Chronicle by Casey Newton, and in one of his answers he references the idea of augmented memory. [read full story http://is.gd/zJhDTm]
Express began selling its entire catalog of merchandise on Facebook Tuesday, becoming one of the first major U.S. fashion retailers to do so. Users can now visit the Shop Express tab on Express’s Facebook page to browse, search save and purchase Express’s inventory of apparel and accessories for me and women. [read full story http://is.gd/EUssS7]
Many people are exploring the option of freelancing in today’s marketplace, whether it’s for extra money or more flexible hours. Whatever the motivation, becoming a part-time or full-time freelancer isn’t as easy as it seems. When you're a freelancer, it can be hard to find job leads and tips about how to sell yourself and get more clients. Here are 5 communities to make it easier. [read full story http://is.gd/OTiQSP]
I spend a lot of time browsing travel sites for vacations I’d love to take if I had time (well, and the funds) to do so. As Facebook Pages become more widespread, many of these hotels and airlines are actively luring me and other wayfarers to check out their Pages, win free flights and enjoy complimentary perks at trendy hotels. Here are some tips for hotels and airlines that are looking to spruce up their Facebook Pages and drive more sales. [read full story http://is.gd/doHSV8]
Omnipresent publishing tools and Internet culture have made branded content more than a possibility for web businesses; they’ve made it a necessity. Whereas five years ago your business needed to have a website in order to exist, soon your company’s survival may depend on your ability to be an effective publisher..... [read full story http://is.gd/jO4Q0s]
Getting the highest return on your investment can only be gained once all the touch points of your digital funnel have been optimized.
As the dust begins to settle on the endless possibilities of social media, marketers are gearing up for the next wave of digital growth.
As the demand for businesses to be more transparent and social media becomes mainstream so has the technology that supports it. This is happening both in B2C (business to consumers) and B2B (business to business) verticals creating a massive disruption to challenge traditional business models.
It’s also the reason why the future of marketing will require media channels to integrate into a dynamic attribution model that supports business intelligence.
Nowadays banner ads get on average 0.2% CTR meaning for every 1,000 ads that are served up only 2 people click on them. And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%.
(check out full article to read more....)
Social shopping is a rapidly developing area and Squeeqly, launching today at The Next Web Conference Startup Rally, aims to take a chunk of the market with a plugin that allows e-commerce sites to harness their customers’ social networks to find new customers and find out more about their customers.
The plugin enables users to engage conversations around retailers’ products with their friends on Facebook and Twitter. Users can write and publish reviews on social networks and maintain wishlists.....
April 29, 2011, Amsterdam - TNW 2011
|
