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Marketing campaigns aimed at women are becoming less reliant on tired stereotypes and increasingly eschewing traditional gender roles, says Kath Hipwell, head of content strategy, Red Bee Media. - Brand Republic Via malek
Deanna Dahlsad's insight:
Just another gimmick? 
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Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold on social media? Take a look at the infographic below from Finances Online for some possibly surprising statistics. While it is well-known that women dominate Pinterest, they also outnumber men on four of the other top six social networks: Facebook, Instagram, Twitter, and Tumblr. However, men continue to account for the majority of LinkedIn’s users. In addition, 30% of women use social media multiple times a day, while only 26% men report using social media sites several times a day... Via Jeff Domansky
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menamuse:
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How’s this for subverting conventional standards of beauty? In their new spring fashion campaign, clothing brand Betabrand replaced professional models with Ph.D.s and aspiring Ph.D.s. Challenging the ridiculous cultural notion that women can’t be both beautiful and ambitious, th
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With all the talk about sexism in gaming, I think it's time to discuss the sexism in gambling. Everyone knows that the number of female gamblers are increasing, just as it is in gaming; but where are the casinos, online or real world destinations, which cater to these women? At the start of this century, there were several...
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Anjin Anhut lays out the down and dirty facts about how ignoring geeky women seems like good business... and how to change that. Via malek
malek's curator insight,
January 1, 2014 3:44 PM
I definitely don't agree to that. "Pink lego is the spade that can dig geek toys out of their sexist hole? 
Deb Bailey's comment,
January 2, 2014 1:11 PM
Very interesting article. Painting something pink and selling it to women will not work. Women are as geeky as men in many instances - but are invisible. Anyone who really sees that demographic and respects it will make a fortune.
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The Independent Sex doesn't sell? This study into women's response to raunchy advertising ... Via Desife
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These days, models like Keira Knightley (inset) pose open mouthed, their eyes half-closed as if in a state of arousal. Sometimes they lie on their backs, like Rosie Huntington-Whiteley did recently.
Deanna Dahlsad's curator insight,
December 8, 2013 6:04 PM
Despite the fact that this issue was discussed back when I was in college decades ago -- and likely long before that, this article makes the following claims:
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I don’t know that I actually have to beat all the dead horses in this vintage ad, do I? [But] while we are on the subject of hair…
Deanna Dahlsad's insight:
One horrible vintage ad (and those who click through to read will find lots of info on hair history).
Deanna Dahlsad's curator insight,
November 20, 2013 12:15 AM
Horrible advertising & hair's cultural power.
Deanna Dahlsad's curator insight,
November 20, 2013 12:16 AM
Horrible advertising & hair's cultural power.
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Deanna Dahlsad's insight:
Yes, you absolutely need a nude female to sell projectors.
Deanna Dahlsad's curator insight,
November 12, 2013 4:04 PM
Yes, you absolutely need a nude female to sell projectors.
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In the mid-20th century, businesses began to see the huge commercial possibilities of holding a contest where pretty girls would compete just for the honor of representing their product or main export.
Deanna Dahlsad's insight:
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The Russians don't need images of women playing tennis, wearing white pants and riding around on horses all day to sell tampons - they get straight to the point. Thanks Tim.
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This is the cover of The Way To His Heart “A Cookbook with a Personality”, 1941; note the figures on the cover. The five female figures on the cover of...
Deanna Dahlsad's curator insight,
November 4, 2013 5:25 PM
One cookbook illustrates so many issues: body image, ageing, racism, marketing & consumerism. Oh, and recipes too ;)
malek's curator insight,
November 4, 2013 7:59 PM
KITSCH-SLAPPED describe itself as "SPECIALIZING IN BAD TASTE FROM A (FEMINIST) CHICK’S PERSPECTIVE. POP CULTURE, PAST & PRESENT, IN YER KISSER."
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Women’s Yellow Pages of Greater Milwaukee, 1995-1996. (Please refrain from jokes about “fingers doing the walking” among the women of Milwaukee. Thank you.) Today, Yellow Pages & phone books in...
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The “new woman” rode bicycles — and she smoked and likely even chewed tobaccie. So it makes sense that folks would advertise tobacco directly to her. In this antique tobacco...
Deanna Dahlsad's insight:
History in advertising
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While Hallmark was run by a man — or men with a few “poor working girls,” and can be seen as The Man, you can’t deny the serious dedication the company had to targeted marketing. They spent oodles of dollars and gobs of time focused on what sold and who bought it — including focus groups of women. If women weren’t buying the charming illustrations of women in their dainties and picture-laden puns of underthings, Hallmark wouldn’t have made them.Let alone so many of them. ...So one has to at least include the probability that women’s adoration of the female form, our so-called bisexuality or ability to be more fluid in our sexuality, has been around for a long time and perhaps has as much to do with “sex sells,” sexist ads, and our culture’s consumption of pornography as the patriarchy does. Via Deanna Dahlsad
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DuJour is a new fashion/lifestyle magazine published nationally with localized issues for major cities. The Standard is a “boutique” hotel chain with locations in New York, Miami, and L.A. The image above looks to be taken from the NYC edition (based on the small print on the facing page). Somewhere in the offices where each of these companies does business, one assumes that entire teams of people looked at this and thought it was ok. At an ad agency hired by The Standard, some bright young creative type came up with this ad* in response to the challenge to market a hotel chain to rich people, a group that must certainly include many, many women. All three of these companies made the decision to use violence against women to market a product. Apparently, this isn’t the first time The Standard has been criticized for their advertising choices. Claire Darrow, creative director for Andre Balazs Properties has said these choices amount to “surrendering our ads to art, so to speak…We want to contribute to the magazines…We don’t just want to advertise.” (Update for clarity: This piece is part of a series by Erwin Wurm called “One Minute Sculptures”) [more] Via J'nene Solidarity Kay
Deanna Dahlsad's insight:
Ugh
's comment August 28, 2013 10:34 AM
It's unclear to me from the photo that there is violence involved. My first thought was that her suitcase was too heavy.
Laura Brown's comment,
August 28, 2013 1:03 PM
My first thought was that her other arm is missing, her head may be under the suitcase. Either way, how does that advertise the hotel? Don't they have staff who would have offered to help her? Whatever the situation, heavy luggage, violence, illness... why would a hotel advertise by showing a woman down on the ground? I think that is more the point for me.
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Deanna Dahlsad's insight:
For consideration in terms of reaching your target market and just who might be better at it
Cesar De Anda Guizar's comment,
September 17, 2013 1:33 PM
Muestra la comparacion del uso o el impacto de la redes sociales y el marketing, dividida en los 2 sexos.
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In the fickle world of modern-day advertising, there is one certainty we can always count on: Sex sells. Or so we've been trained to believe. Indeed, that age-old mantra of consumerism is repeated so often by marketing executives that it’s accepted with pious conviction, but past research on the effectiveness of sexual imagery in advertising has been at best conflicting and at worst downright murky.
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So, yeah, that first image is from a European Sony ad and I don’t know about you BUT IT CREEPS ME OUT. Ignoring the skeevy implications (woman’s body is a plaything for men, etc) it’s also just CREEPY AS HELL.
Deanna Dahlsad's insight:
Arg!
's comment March 10, 2013 5:22 AM
In the 21st Century? Unbelievable!
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"Instead of making me happy, making me feel treated to something special (even though we all know it’s just about you getting your hand in my pocket and getting my money), you peeved me off. For all the efforts of your team of marketers who want to build relationships with me, you forgot some basic rules. Rules gold diggers know:"
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.
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Crossing the thin line of objectifying into empowering