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A Marketing Mix

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A Marketing Mix

Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/

Curated by Deanna Dahlsad

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How copyright owners can leverage the remix culture: the Harlem Shake meme example | A Marketing Mix | Scoop.it

From business.time.com - February 23, 2013 12:27 AM

Deanna Dahlsad's insight:

Finally, "going viral" can mean something besides the quick falsh 15 minutes of fame.

Guillaume Decugis's curator insight, February 22, 2013 5:27 PM

This is a great story on how the remix culture can actually be leveraged by copyright owners. And which is a great follow-up to Matthew Ingram's post on the clash between the two which could lead to a new prohibition.

And yes, we did a Harlem Shake video too at our last #LeanContent Meetup.

Anne Bosworth's curator insight, March 2, 2013 2:37 PM

Do you "shake" it up?

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Curated by Deanna Dahlsad

An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com

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Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/

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