A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Appeals court rules against Amazon in dispute over product search results - GeekWire

Appeals court rules against Amazon in dispute over product search results - GeekWire | A Marketing Mix | Scoop.it
Watch manufacturer Multi Time Machine Inc. won its appeal against Amazon this morning in a dispute over the way the e-commerce giant displays search result

Via Ware-Pak LLC
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5 Tips for Writing Stellar Product Descriptions | The Etsy Blog

5 Tips for Writing Stellar Product Descriptions | The Etsy Blog | A Marketing Mix | Scoop.it
Crafting item descriptions can feel like an art form in itself. Learn how to create listings that entice buyers and reflect your shop's unique style.
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Not Happy with Your Email Metrics? Include a Coupon

Not Happy with Your Email Metrics? Include a Coupon | A Marketing Mix | Scoop.it
Marketers are seeing far more success with emails that include coupons vs. those that do not. Research finds that such communications increase open, click and transaction rates, as well as revenue per email.
Deanna Dahlsad's insight:

It's still direct marketing, y'all.

Deanna Dahlsad's curator insight, March 23, 2014 7:11 PM

Surprise! Consumers want to open an email that has something in it for them.

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Guess Which Online Marketplace Is Advertising on TV?

Guess Which Online Marketplace Is Advertising on TV? | A Marketing Mix | Scoop.it

Time and again, we hear online merchants urging online marketplaces to advertise their sites more prominently, with many sellers advocating TV campaigns to drive shoppers to their listings. eBay and Overstock.com have run some memorable television ads in the past, but for the most part, online marketplaces stick with Internet, email and affiliate marketing to attract shoppers.


So news that Rakuten.com Shopping has begun promoting its marketplace through television and billboard advertising in the U.S. is big news, even though they are testing the campaigns in limited geographic areas.

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Online Selling Trends 2014: How Google PLA Ads Changed Ecommerce

Online Selling Trends 2014: How Google PLA Ads Changed Ecommerce | A Marketing Mix | Scoop.it
Online product listings no longer show up in Google Shopping search results unless merchants pay for Product Listing Ads, leading to higher acquisition costs for many merchants.
Deanna Dahlsad's insight:

PLAs are the ads on search results pages which showcase an image and details of a product being sold.

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Things Your Grandmother Knew: Get Ready To Save & Sell With NerdWallet Indie Shopping

Things Your Grandmother Knew: Get Ready To Save & Sell With NerdWallet Indie Shopping | A Marketing Mix | Scoop.it
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.