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A generation of politicians is saying goodbye to the “celebrity political class.” And making a killing in the media instead.
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Scooped by Deanna Dahlsad |
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I think there are great ideas here in terms of branding:
"But at a certain point, radio, like politics, is all about numbers. “Simple math,” Huckabee says. “If you have more votes than the other guy, you win; if not, you lose.” Same with ratings. “Anybody who thinks, Oh, I’m really smart and articulate, good for me . . . , if he doesn’t have people who watch and listen to him, he’s gone.” Huckabee has been broadcasting almost from the time he stopped running for president in 2008. He has made millions, moved from Arkansas to Florida and endured none of the headaches of fund-raising, campaigning, governing or public-sector compliance. He also has a much higher profile now than he would if he were just another former governor and presidential also-ran. And despite doing little but talk for the last six years, Huckabee is still asked all the time if he might run for president in 2016."
Has your brand forsaken it's mission for a product?