A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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The Rules of the Game: A Century of Hollywood Publicity

The Rules of the Game: A Century of Hollywood Publicity | A Marketing Mix | Scoop.it
A Century of Hollywood Publicity Robert Mitchum serves a sixty-day sentence in the Los Angeles County jail for marijuana possession, 1949.
Deanna Dahlsad's insight:

The evolution of the Hollywood publicity racket.

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The Ever-Changing PR Salesperson | PR Whiteboard

The Ever-Changing PR Salesperson | PR Whiteboard | A Marketing Mix | Scoop.it

Much has been shared about the way the PR gig has changed over the past few years. While all of what’s being said is accurate and important, noteworthy is the fact that seeking new business has also changed. Listed here are a few of the ways new business generation has changed since I first jumped into the business:


 In 2013, prospects find you. This is the first and by far the most significant item on this list. Prospects find agencies or individual PR professionals in a home office somewhere by way of their online presence. That’s an online presence far beyond just a website – although that remains hugely valuable. Prospects are looking for professionals who practice what they preach, and who are active and engaged....


Via Jeff Domansky
Deanna Dahlsad's insight:

People haven't changed that much, but technology has changed what they do, how they do it, and how to interact with them to have that PR conversation.

Jeff Domansky's curator insight, September 9, 2013 3:34 PM

Good reminder of how new business development has changed in PR and every business.

WebMarketingStore's comment, September 9, 2013 4:45 PM
PR is much more accessible to the smallest of businesses now. The whole context has changed about who can afford "PR," not to mention what the PR they want entails. I really wonder how far the atrophy of traditional PR agencies will go.
IOANNIS APOSTOLOU's curator insight, September 9, 2013 6:07 PM

Try to adjust to the new world!

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Ever wonder what the difference was between...

Ever wonder what the difference was between... | A Marketing Mix | Scoop.it

public relations, marketing, advertising and branding?  Then you'll enjoy this!


Via Asil
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.