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Scoop.it!
Marketers are seeing far more success with emails that include coupons vs. those that do not. Research finds that such communications increase open, click and transaction rates, as well as revenue per email.
Deanna Dahlsad's insight:
It's still direct marketing, y'all. 
Scoop.it!
Have you decided that you need to begin, firmly establish, or update your online presence — but you feel stuck, wondering what platform to use, what networks to join? I’ll help you identify which content management software, social media venues, &/or content curation sites are not only of the most value to your brand & product identities, but best suited to your own assets. Do you feel overwhelmed by technology? Does trying to understand SEO & PR, let alone implement best practices, leave you feeling frustrated? Does the learning curve threaten your ROI? Time is money, after all; so sweating it out alone can really cost you! Let me help you worry less about the latest plugins and gadgets and, instead, concentrate more on how to collect the data you need — and how to use the data you have. Do so-called “simple” webpages & profiles intimidate you, forcing you to procrastinate? I’ll personally train you in how to set up those sites with one-on-one tutoring. Or, if you prefer, I can set them up for you. Whether you could use some help getting started or staying motivated, whether you need someone to steer you in the right direction or just be a sounding board to help you sort out all the things you have read (or that are in your head!), I can help. Schedule a consultation appointment with me, and we can discuss in real-time — on the phone, via chat/instant messenger, or in email — your business needs.
Scoop.it!
Holiday season shopping officially kicks off this week with Black Friday and Cyber Monday. Historically around...
Deanna Dahlsad's insight:
The best thing about this night-before-the-holiday article is that it is short. That should have been on the list. Because during the holiday season we don't have the same amount of time to read. This time of year, I always advise shorter posts, published with greater frequency, for my clients who are pushing holiday merch. Shorter posts have a better chance of getting read -- so long as they get to the point quickly. And more frequent posts means that your great content doesn't get buried at the bottom of timelines and readers. Other comments: I disagree with the first point as a "never"; your approach depends entirely on your product/service, your audience, and the platform you are using. Points 2 & 3 are ships that already sailed for this season. The statement about the 36% of U.S. consumers say is a bit misleading... Even when you read the Adobe Digital Index article (under the "With social, it’s all about the purchasing journey" heading) it's far more complicated than that; see points 2 & 3.
Scoop.it!
"Starting today, we’re launching a pilot of sorts that will allow partners to promote eBay on any site in a manner that fits within the spirit of our Code of Conduct."
Deanna Dahlsad's curator insight,
February 21, 2013 12:51 AM
Among other things, eBay affiliates may now use social media to share their affiliate links. |
Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.
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Surprise! Consumers want to open an email that has something in it for them.