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Throughout its history, American advertising has used language and imagery depicting various ethnic and racial groups. A great many of these representations of non-White people would today be labeled as racist and stereotypical. Although contemporary advertising generally strives to be sensitive to multicultural issues, there remain many places in advertising and marketing where greater efforts are possible.
This unit focuses specifically on Native American (including Alaskan and Hawaiian) ethnic imagery in advertising. It examines both older representations and some more contemporary ones. It seeks not only to survey the story of Native Americans and advertising but also to serve as a model for similar investigations of the relationship between other ethnic/racial groups and advertising....
Via k3hamilton, Deanna Dahlsad
