A Marketing Mix

Now, a German lingerie label has found a way to channel anti-FB feelings and remind people what real emotion is all about.

Blush Berlin (not to be confused with Canadian luxury label Blush) paired up with the ad agency Glow Berlin to create the clever “Don’t Like Love” campaign to promote its bright new spring collection.

An antique advertising or trade card for the “Comfort Hip” corset by Helm, Snorf & Watson of North Manchester, Indiana. I’m not sure if we’re supposed to sing it… I cannot; for some of the lyrics make me gag...

Kitten hips. No, not the furry kind — the “lithe young American” kind, as described in this vintage girdle ad published in Harper’s Bazaar, 1946. You feel and look as...

We love this 1950s bullet bra ad from Formfit - "For a Sweetheart of a Figure".

The Formfit Company was established in 1917 with headquarters in Chicago as a maker of women’s “foundation garments” – mainly corsets and girdles.

It was one of the largest, if not the largest manufacturers of such products in the world. At their Chicago headquarters they had a building a block long and eight stories high which housed manufacturing, shipping and sales.

Later they also became known for other types of lingerie, particularly bras and briefs.

Get a load of the name on the vintage panty box!