A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Rescooped by Deanna Dahlsad from Content curation trends
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How copyright owners can leverage the remix culture: the Harlem Shake meme example

How copyright owners can leverage the remix culture: the Harlem Shake meme example | A Marketing Mix | Scoop.it

While the videos are simple fun for the thousands of people that have participated in Harlem Shakes, they’ve become an easy moneymaker for the song’s creator, Baauer, and YouTube itself.


Via Chuck Sherwood, Former Senior Associate, TeleDimensions, Inc, Guillaume Decugis
Deanna Dahlsad's insight:

Finally, "going viral" can mean something besides the quick falsh 15 minutes of fame.

Guillaume Decugis's curator insight, February 22, 2013 5:27 PM

This is a great story on how the remix culture can actually be leveraged by copyright owners. And which is a great follow-up to Matthew Ingram's post on the clash between the two which could lead to a new prohibition.


And yes, we did a Harlem Shake video too at our last #LeanContent Meetup.

Anne Bosworth's curator insight, March 2, 2013 2:37 PM

Do you "shake" it up?

Scooped by Deanna Dahlsad
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Pinterest: Change Your Terms or We’re Leaving | The Window Seat

Pinterest: Change Your Terms or We’re Leaving | The Window Seat | A Marketing Mix | Scoop.it
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.