Content Curation As an Autonomous Collective Process That Shapes Our Global Networked Consciousness | A Marketing Mix | Scoop.it

Robin Good: I agree. Curation is an autonomous process of collective intelligence, where you and me, and all the others who sift and select from the ocean of information passing through them, unconsciouly help our global brain, to make sense of the information we have ourselves created.

 

Even those who simply like, share or retweet, contribute to this process, by gradually filtering and marking what is most interesting and relevant to them.

 

Evolver.fm writes on Wired: "There’s too much stuff. We can help each other find it. This is what the age of curation is about.

 

Yes, it’s amusing to make fun of people who seem to retweet other people’s links all day, but that’s giving all of those retweeters and Likers too little credit by far.

 

What they’re really doing is strengthening connections in the global brain, in much the same way the axons and dendrites in our brain grow and lose connections to shape our minds."

 

"Content curation is the natural evolution of our globally networked consciousness.

 

This sounds like a bunch of hippie drivel, but we really are creating a global brain, of sorts, by encoding human knowledge and tracking human activity.

 

Using the human nodes of this network to strengthen some of these connections while weakening others (by choosing either to pass along i.e., ‘curate’ information or not to pass it along) helps this global brain function better as a system, which in turn increases its power whenever any of us need to tap into it.

 

...

 

When we curate, for whatever reason and in whatever form, we are enhancing a connection in the global neural network we are inadvertently creating."

 

Insightful. 7/10

 

Full article: http://www.wired.com/underwire/2012/07/curation/ ;

 


Via Robin Good