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A Marketing Mix

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A Marketing Mix

Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/

Curated by Deanna Dahlsad

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Why Marketers Fear the Female Geek | A Marketing Mix | Scoop.it

From goodmenproject.com - January 8, 2014 7:12 PM

malek's curator insight, January 1, 2014 3:44 PM

I definitely don't agree to that. "Pink lego is the spade that can dig geek toys out of their sexist hole?

Deb Bailey's comment, January 2, 2014 1:11 PM

Very interesting article. Painting something pink and selling it to women will not work. Women are as geeky as men in many instances - but are invisible. Anyone who really sees that demographic and respects it will make a fortune.

malek's comment, January 2, 2014 5:19 PM

Amen. "Life is better in Pink" is too superficial

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Curated by Deanna Dahlsad

An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com

Other Topics

A Marketing Mix

Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/

Antiques & Vintage Collectibles

Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/

Colorful Prism Of Racism

Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/

Consumption Junction

Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/

Crimes Against Humanity

From lone gunmen on hills to mass movements. Depressing as hell, really.

Cultural History

The roots of culture; history and pre-history.

Dare To Be A Feminist

I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/

For Art's Sake-1

Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/

History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/

In The Name Of God

Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.

Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.

Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/

The stuff of nerdy, geeky, dreams.

Readin', 'Ritin', and (Publishing) 'Rithmetic

The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).

Sexuality as a human right.

Vintage Living Today For A Future Tomorrow

It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/

Visiting The Past

Travel based on grande ideas, locations, and persons of the past.

Walking On Sunshine

Stuff that makes me smile.

You Call It Obsession & Obscure; I Call It Research & Important

Links to (many of) my columns and articles.